Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: GetWellNetwork, Inc.

🔹 Location: Remote (with preference for EST or CST time zone)

🔹 Job Type: Full-Time

🔹 Category: Healthcare Technology (HealthTech) / B2B SaaS

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with preference for EST or CST time zone)

🚀 Job Overview

Key aspects of this role include:

• Shaping go-to-market strategy for a portfolio of patient engagement and care coordination solutions
• Driving product innovation through market insights and user research
• Executing comprehensive go-to-market plans, including new product launches and feature releases
• Collaborating with cross-functional teams to ensure alignment and seamless execution of go-to-market plans
• Acting as a primary product subject matter expert for commercial teams

ASSUMPTION: This role requires a strategic thinker with a strong background in product marketing within the HealthTech or B2B SaaS sector. Familiarity with patient engagement and care coordination solutions is essential.

📋 Key Responsibilities

✅ Act as the voice of the market to drive product innovation, supporting market and user research initiatives to uncover and champion unmet customer needs

✅ Own the execution of comprehensive go-to-market plans for your product portfolio, including new product launches and feature releases, in partnership with the Director of Product Marketing

✅ Partner with Product, Growth, and Sales to operationalize product-led sales motions such as free trials or freemium experiences, and other product-driven pathways to drive user adoption and pipeline creation

✅ Craft clear, compelling, and differentiated product positioning and messaging that articulates the value proposition of Get Well Network's solutions

✅ Act as a primary product subject matter expert for commercial teams, collaborating closely with the sales enablement function to create effective sales tools, training, and materials

✅ Track competitor activity and market trends to help inform positioning and product direction, conducting win/loss analysis, persona development, and internal reporting in support of strategic initiatives

✅ Work closely with product management, engineering, sales, marketing, and customer success to ensure alignment and seamless execution of go-to-market plans, fostering strong relationships and acting as a key liaison between technical and commercial teams

✅ Act as a key spokesperson and evangelist for your product portfolio, both internally and externally, presenting at industry events, webinars, and to key customers and partners

ASSUMPTION: This role requires strong communication, collaboration, and leadership skills to work effectively with cross-functional teams and influence product roadmaps.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field. MBA is a plus.

Experience: 5-7 years of product marketing experience in the healthcare technology (HealthTech) or B2B SaaS sector.

Required Skills:

• Demonstrable knowledge of the provider, health system, payor, and ACO end markets
• Proven experience in marketing products centered around patient engagement, care coordination, or similar healthcare software solutions
• Experience with qualitative and quantitative market research methodologies and a proven ability to translate findings into actionable product insights and clearly defined problem statements
• Experience designing or managing product-led growth (PLG) initiatives such as free trials, freemium models, or product-qualified leads (PQLs) is highly desirable
• A strong understanding of and passion for the potential of AI, including agentic AI, to transform the healthcare industry
• A proven track record of executing successful go-to-market strategies for a portfolio of products
• Exceptional written and verbal communication skills, with the ability to distill complex concepts into clear and persuasive messaging
• A highly autonomous and enterprising individual who is comfortable working independently and taking ownership of their portfolio
• Excellent interpersonal and collaboration skills, with a demonstrated ability to work effectively with cross-functional teams
• Ability to thrive in a fast-paced, innovative, and evolving industry

Preferred Skills:

• Experience with agentic AI solutions in healthcare
• Familiarity with the Get Well Network platform and its products

ASSUMPTION: Candidates should have a strong understanding of the healthcare technology landscape and be comfortable working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $125,000 - $150,000 in base salary plus bonus. Base salary is dependent on many factors including, but not limited to, education, experience, and skills. This range is subject to change and may be modified in the future.

Benefits:

• Generous Paid Time Away From Work
• Paid Leave Programs
• Savings Opportunities With 401(k) And Incentive Plans
• Internal Education Programs
• Full Array Of Health Benefits
• Fitness Reimbursement
• Cell Phone Subsidy
• Casual Offices With Snacks And Drinks
• Peer Recognition Programs
• Health Advocacy And Employee Assistance Programs
• Pet Insurance

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the B2B SaaS and HealthTech sectors. The benefits listed are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare Technology (HealthTech) / B2B SaaS

Company Size: 201-500 employees

Founded: 2000

Company Description:

• Get Well Network is a global leader in digital patient engagement, with over 20 years of experience transforming the healthcare journey
• Part of the SAI Group family, Get Well is redefining digital patient engagement by putting patients in control of their healthcare, both inside and outside the hospital
• Get Well combines advanced AI navigation with high-touch care experiences to improve patient activation, loyalty, and outcomes and reduce the cost of care

Company Specialties:

• Patient Education
• Patient Satisfaction
• Patient Engagement
• Ambulatory
• Cross-Continuum Care
• Digital Health
• Health Information Technology
• Health Technology
• telehealth
• health IT
• mHealth
• mobile health
• virtual healthcare
• and Payers

Company Website: https://www.getwellnetwork.com/

ASSUMPTION: Get Well Network is a well-established company in the digital patient engagement and healthcare technology space, with a strong focus on innovation and growth.

📊 Role Analysis

Career Level: Mid- to Senior-level role, with the opportunity to grow and make a significant impact on the company's success

Reporting Structure: Reports directly to the Director of Product Marketing

Work Arrangement: Remote (with preference for EST or CST time zone), with flexibility for on-site work as needed

Growth Opportunities:

• Potential to expand the role's scope and responsibilities based on performance and company growth
• Opportunities to work on cutting-edge AI solutions and drive innovation in the healthcare industry
• Chance to collaborate with and learn from experienced professionals in the field

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote-first, with offices in Bethesda, MD; San Diego, CA; and Menlo Park, CA

Office Location(s): 7700 Old Georgetown Rd., 4th Fl., Bethesda, MD 20814, US; 5825 Oberlin Dr, San Diego, California 92121, US; 585 Glenwood Ave., Menlo Park, CA 94025, US

Geographic Context:

• Bethesda, MD: A suburb of Washington, D.C., with a high concentration of healthcare and technology companies
• San Diego, CA: A major tech hub with a strong healthcare industry
• Menlo Park, CA: Located in the heart of Silicon Valley, with a thriving tech ecosystem

Work Schedule: Full-time, with flexibility for remote work and occasional on-site meetings

ASSUMPTION: The remote-first work environment offers candidates the flexibility to work from home or from one of the company's offices, with the opportunity to collaborate with team members in person as needed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Director of Product Marketing
• In-depth interview with the Director of Product Marketing and other key stakeholders
• Final interview with the Chief Product Officer

Key Assessment Areas:

• Market research and analysis skills
• Go-to-market strategy development and execution
• Product positioning and messaging
• Cross-functional collaboration and leadership
• Communication and presentation skills

Application Tips:

• Highlight relevant experience in healthcare technology, B2B SaaS, and product marketing
• Demonstrate a strong understanding of the healthcare technology landscape and the potential of AI in transforming the industry
• Tailor your resume and cover letter to emphasize your qualifications for this specific role and company
• Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills

ATS Keywords: Product Marketing, Healthcare Technology, B2B SaaS, Market Research, Go-To-Market Strategy, Product Positioning, Cross-Functional Collaboration, AI, Agentic AI, Patient Engagement, Care Coordination

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, market research skills, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Market research tools (e.g., SurveyMonkey, Typeform)
• Product management tools (e.g., Asana, JIRA)
• Sales enablement tools (e.g., Seismic, Showpad)
• AI and machine learning tools (e.g., Python, R, TensorFlow)

ASSUMPTION: The specific tools and technologies used may vary based on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered: Always prioritize the patient's needs and experiences
• Innovative: Continuously seek new and better ways to improve healthcare
• Collaborative: Work together to achieve common goals and drive success
• Accountable: Take ownership of our responsibilities and deliver on our commitments
• Inclusive: Foster a diverse and inclusive environment where everyone feels valued and respected

Work Style:

• Fast-paced and dynamic, with a focus on execution and results
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Autonomous and enterprising, with the opportunity to take ownership of your portfolio and drive impact
• Flexible and adaptable, with the ability to thrive in a changing environment

Self-Assessment Questions:

• Do you have a strong understanding of the healthcare technology landscape and the potential of AI in transforming the industry?
• Are you comfortable working independently and taking ownership of your portfolio?
• Do you thrive in a fast-paced, collaborative, and dynamic work environment?
• Are you able to effectively communicate complex concepts and distill them into clear and persuasive messaging?
• Do you have experience working with cross-functional teams and acting as a key liaison between technical and commercial teams?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• The role may require occasional travel for industry events, customer meetings, or team-building activities
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role may require working with sensitive patient information and adhering to strict data privacy and security regulations
• The company is experiencing rapid growth, which may present challenges in terms of organizational structure, processes, and priorities

ASSUMPTION: Candidates should carefully consider the potential challenges associated with the role and work environment to ensure a successful and fulfilling work experience.

📈 Similar Roles Comparison

• This role is unique in its focus on agentic AI solutions and their application to patient engagement and care coordination
• The role requires a strong understanding of the healthcare technology landscape and the potential of AI in transforming the industry
• The role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how it compares to similar roles in the healthcare technology and B2B SaaS industries.

📝 Sample Projects

• Conducting market research to identify unmet customer needs and define product roadmap priorities
• Developing and executing a go-to-market plan for a new product launch, including target audience definition, key messaging, and channel strategies
• Designing and enabling product-led sales motions, such as free trials or freemium deployments, to create new pathways for customer acquisition and growth
• Crafting clear, compelling, and differentiated product positioning and messaging that articulates the value proposition of Get Well Network's solutions
• Creating effective sales tools, training, and materials to arm commercial teams with the foundational messaging, value propositions, and market intelligence they need to create effective sales strategies

ASSUMPTION: These sample projects illustrate the types of responsibilities and initiatives the Product Marketing Manager may be involved in, but the specific projects may vary based on the company's priorities and the candidate's role and responsibilities.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its development and execution?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to innovation and staying ahead of industry trends, particularly in the area of AI and agentic AI?
• How does the company measure the success of its go-to-market strategies, and what metrics are most important for this role?
• What is the company's culture like, and how does it support the work-life balance of its employees?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and its culture, and assess their fit with the organization.

💼 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your qualifications for this specific role and company
• Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.