📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Wood Mackenzie
🔹 Location: Edinburgh, GB (with flexibility for London, GB)
🔹 Job Type: Full-Time, Hybrid (2 days in-office per week)
🔹 Category: Information Services
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with flexibility for remote work)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies for Wood Mackenzie's data analytics solutions.
- Creating compelling customer stories and value propositions based on user insights.
- Collaborating with cross-functional teams, including product, marketing, and sales, to drive business success.
- Managing the product lifecycle from a marketing perspective, from launch to sunset.
ASSUMPTION: This role requires a strong understanding of B2B product marketing, stakeholder management, and data analytics to drive customer value and business growth.
📋 Key Responsibilities
✅ Formulate value-driven customer propositions and product use cases, feeding back what resonates with customers.
✅ Define target markets and buyer personas, and create messaging to aid strategic selling.
✅ Develop go-to-market plans and work with product teams to understand roadmaps and create compelling value proposition messaging.
✅ Create sales enablement tools, including product playbooks, competitor battlecards, and sales decks, working with marketing, content, and creative teams.
✅ Own positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products.
ASSUMPTION: The role requires strong communication skills, market focus, and organizational skills to manage multiple stakeholders and projects effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience (5-10 years) in B2B product marketing, with a focus on managing the product lifecycle.
Required Skills:
- Expertise in B2B product marketing and managing the product lifecycle.
- Excellent communication and storytelling skills.
- Market and customer focus.
- Strong organizational skills and the ability to manage multiple stakeholders.
- Confident in challenging constructively and staying focused on value.
- Curiosity about how data and analytics solve critical business issues.
Preferred Skills:
- Experience in the energy, renewables, or related industries.
- Fluency in additional languages.
ASSUMPTION: The ideal candidate will have a proven track record in B2B product marketing, strong communication skills, and a market-focused mindset.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for the role, experience level, and location)
Benefits:
- Hybrid working environment (2 days in-office per week).
- Flexible working hours to accommodate different time zones.
- Competitive benefits package (not specified).
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work.
ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager role in the United Kingdom. The benefits package is not specified but is expected to be competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on energy, renewables, and natural resources.
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Wood Mackenzie was founded in 1973 and has since grown into a leading global provider of data and analytics solutions for the energy transition.
Company Description:
- Wood Mackenzie is the leading global provider of data and analytics solutions for the renewables, energy, and natural resources sectors.
- The company offers data, analytics, insight, events, and consultancy services to empower energy producers, governments, and financial institutions to make confident investment decisions.
- Wood Mackenzie's team of over 2,300 experts across more than 30 global locations covers the entire supply chain, providing unparalleled breadth and depth of coverage.
Company Specialties:
- Energy
- Metals
- Mining
- Research
- Consulting
- Oil
- Gas
- Power
- Coal
- Chemicals
- Renewables
- Energy transition
- Hydrogen
- CCUS
- Commodities
- Events
- Upstream
- Downstream
- Solar
- Wind
- Energy Storage
- LNG
- and Carbon Management
Company Website: http://www.woodmac.com
ASSUMPTION: Wood Mackenzie is a well-established company with a strong reputation in the energy and natural resources industries, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and progression within the company.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing and work closely with cross-functional teams, including product, marketing, and sales.
Work Arrangement: Hybrid, with a requirement to work from the office at least 2 days per week to foster good working relationships and contribute to the company culture.
Growth Opportunities:
- Progression to a senior or management role within the product marketing function.
- Expansion into other areas of the business, such as sales, marketing, or product management.
- International relocation opportunities, as Wood Mackenzie has offices in over 30 global locations.
ASSUMPTION: The role offers significant growth opportunities, both within the product marketing function and across the broader organization, given Wood Mackenzie's size and global presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Edinburgh and London, with flexibility for remote work.
Office Location(s): 5 Semple Street, Edinburgh, Scotland EH3 8BL, GB; London, England EC2N 4BQ, GB
Geographic Context:
- Edinburgh: A vibrant, historic city with a thriving tech industry and a high quality of life.
- London: A global hub for business, finance, and culture, with extensive networking opportunities.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work and accommodation of different time zones.
ASSUMPTION: The hybrid work arrangement and flexible scheduling allow for a healthy work-life balance, while the central locations of the offices provide ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the HR team to discuss the role and experience.
- In-depth interview with the hiring manager and relevant stakeholders.
- Final interview with the Head of Product Marketing.
- Background check and offer.
Key Assessment Areas:
- Product marketing experience and expertise.
- Communication and storytelling skills.
- Market and customer focus.
- Stakeholder management and organizational skills.
- Cultural fit and alignment with Wood Mackenzie's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
- Be prepared to discuss specific examples of your experience in managing the product lifecycle, creating compelling customer stories, and driving business success.
- Research Wood Mackenzie's products, services, and industry to demonstrate your understanding of the role and the company.
- Prepare questions to ask the interview panel about the role, the team, and the company's growth plans.
ATS Keywords: Product Marketing, B2B Marketing, Stakeholder Management, Communication, Storytelling, Market Analysis, Customer Insight, Sales Enablement, Value Proposition, Product Lifecycle Management, Organizational Skills, Relationship Building, Curiosity, Data Analytics, Go-to-market Strategy, Content Creation
ASSUMPTION: The interview process will focus on assessing the candidate's product marketing experience, communication skills, and cultural fit with Wood Mackenzie's values and work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (not specified)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite, CRM software, and marketing automation tools, as well as familiarity with project management and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Work Style:
- Collaborative and cross-functional, with a focus on driving business success through effective communication and stakeholder management.
- Data-driven and customer-focused, with a commitment to continuous improvement and innovation.
- Flexible and adaptable, with a willingness to accommodate different time zones and work arrangements.
Self-Assessment Questions:
- How do you align with Wood Mackenzie's value of being inclusive and fostering a collaborative work environment?
- How do you ensure effective communication and stakeholder management in a hybrid work setting?
- How do you stay curious and turn knowledge into action to drive business success?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Wood Mackenzie's values, a collaborative work style, and a commitment to driving business success through effective communication and stakeholder management.
⚠️ Potential Challenges
- The role may require working with multiple stakeholders and managing conflicting priorities, requiring strong organizational skills and the ability to manage multiple projects effectively.
- The energy and natural resources industries are subject to rapid change and uncertainty, requiring adaptability and a strong understanding of the market dynamics.
- The hybrid work arrangement may present challenges in building and maintaining strong working relationships with colleagues and stakeholders.
- The role may require occasional travel to attend industry events, conferences, or client meetings.
ASSUMPTION: The role presents several challenges, including managing multiple stakeholders, adapting to market changes, and balancing work-life demands in a hybrid work environment.
📈 Similar Roles Comparison
- Product Marketing Manager (Wood Mackenzie) vs. Product Marketing Manager (Tech Industry):
- Wood Mackenzie's role focuses on the energy, renewables, and natural resources sectors, requiring industry-specific knowledge and expertise.
- The tech industry role may have a broader focus on consumer or enterprise technology products, with different market dynamics and customer segments.
- Industry-specific context:
- Wood Mackenzie's role requires a strong understanding of the energy and natural resources industries, including market trends, customer needs, and competitive landscapes.
- The tech industry role may require a broader understanding of technology trends, customer needs, and competitive landscapes across various industries.
- Career path comparison:
- Both roles offer opportunities for growth and progression within the product marketing function and across the broader organization.
- However, the specific career paths and opportunities may vary depending on the company's size, industry, and growth plans.
ASSUMPTION: While both roles share similarities in product marketing responsibilities, the energy and natural resources focus of Wood Mackenzie's role requires industry-specific knowledge and expertise, with potential differences in career paths and opportunities based on the company's size and industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new data analytics product, including customer segmentation, messaging, and launch planning.
- Conducting market research and customer interviews to inform product positioning and value proposition development.
- Creating sales enablement tools, such as product playbooks, competitor battlecards, and sales decks, to support the sales team's efforts.
ASSUMPTION: The role involves a range of projects, from strategic go-to-market planning to tactical sales enablement tool creation, requiring strong communication, stakeholder management, and project management skills.
❓ Key Questions to Ask During Interview
- How does the product marketing team collaborate with other departments, such as product, marketing, and sales, to drive business success?
- What are the key priorities for the first 90 days in this role, and how can I contribute to them effectively?
- How does Wood Mackenzie support the professional development and growth of its product marketing team members?
- What are the key challenges facing the energy and natural resources industries, and how can this role help address them?
- How does Wood Mackenzie foster a culture of innovation and continuous improvement, and how can this role contribute to it?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates curiosity, engagement, and a strong commitment to driving business success in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on managing the product lifecycle, creating compelling customer stories, and driving business success.
- Prepare for the interview by researching Wood Mackenzie's products, services, and industry, and practicing your responses to common product marketing interview questions.
- If selected for the final interview, be prepared to present a sample project or case study demonstrating your product marketing expertise and achievements.
- Follow up with the HR team or hiring manager within one week of the final interview to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
