Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: ZF Group

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing product strategy and marketing activities for the global steering product segment.
• Analyzing market needs and competitive pressures to identify business opportunities.
• Employing business modeling tools to identify new products and services, focusing on strategic pricing.
• Collaborating with cross-functional teams to drive product success.
• Contributing to the company's global presence and innovative environment.

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and cross-functional collaboration. It offers opportunities to work on international projects and collaborate with global teams.

📋 Key Responsibilities

✅ Identify and analyze business opportunities for Steering products.

✅ Continuously analyze market needs and competitive pressures.

✅ Employ business modeling tools to identify new products and services.

✅ Develop and implement product strategy and marketing activities based on informed marketing intelligence.

✅ Assist in product strategy and marketing activities based on facts and well-informed marketing intelligence.

✅ Identify and analyze customer and product strategies, Strategic Planning, and Operating Plan management review.

ASSUMPTION: This role involves a mix of strategic planning, market analysis, and cross-functional collaboration to drive product success.

🎯 Required Qualifications

Education: Degree in Engineering, Marketing, Communications, or a related field

Experience: Background in Product Marketing and project management experience

Required Skills:

• Analytical skills to assess markets, opportunities, costs, and ROI
• Ability to persuade and influence people to take desired action
• Abilities to elicit information, actively listen, dialogue freely, verbalize ideas effectively, negotiate tense situations successfully, and manage and resolve conflict

Preferred Skills:

• Experience in the automotive industry
• Fluency in multiple languages

ASSUMPTION: Candidates with relevant experience in product marketing and strong analytical skills are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Estimated based on industry standards for mid-level marketing roles in Chennai)

Benefits:

• Career Development: Extensive training programs and clear path for advancement
• Global Presence: Opportunities to work on international projects and collaborate with teams worldwide
• Sustainability Focus: Dedication to creating eco-friendly solutions and reducing carbon footprint
• Employee Well-being: Comprehensive health and wellness programs, flexible work arrangements, and supportive work-life balance

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Chennai. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Parts Manufacturing

Company Size: 10,001+ employees (Global presence with a large employee base)

Founded: 1915 (Over a century of experience in the automotive industry)

Company Description:

• Global technology company supplying advanced mobility products and systems for passenger cars, commercial vehicles, and industrial technology.
• Contributes to reducing emissions, protecting the climate, and enhancing safe mobility.
• Operates in various market segments, including automotive, construction, and agricultural machinery, wind power, marine propulsion, rail drives, and test systems.

Company Specialties:

• Automotive components and systems
• Automotive Safety
• E-Mobility
• Vehicle Motion Control
• Integrated Safety
• Automated Driving
• Digitalization
• Components and Systems for Off-Highway
• Components and Systems for Industrial Applications
• and Software

Company Website: www.zf.com

ASSUMPTION: ZF Group is a well-established company with a strong global presence and a diverse range of products and services. Its extensive experience in the automotive industry makes it a reliable employer.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Global Product Marketing Manager for Steering

Work Arrangement: On-site (with opportunities for international collaboration)

Growth Opportunities:

• International project experience
• Career development opportunities within the global organization
• Potential to work on cutting-edge technologies in the automotive industry

ASSUMPTION: This role offers opportunities for professional growth, both within the company and through international collaboration.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Chennai, Tamil Nādu, India

Geographic Context:

• Chennai is the capital city of Tamil Nādu, located in southern India.
• The city is known for its cultural heritage, historical landmarks, and vibrant arts scene.
• Chennai offers a mix of traditional and modern amenities, with a lower cost of living compared to other major Indian cities.

Work Schedule: Full-time (40 hours/week) with opportunities for flexible work arrangements

ASSUMPTION: Chennai offers a unique blend of cultural experiences and a lower cost of living, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final round interviews with hiring managers and team members

Key Assessment Areas:

• Analytical and problem-solving skills
• Strategic thinking and planning
• Cross-functional collaboration and communication
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in product marketing and project management.
• Demonstrate strong analytical skills and the ability to influence and persuade.
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking.

ATS Keywords: Product Marketing, Steering, Global Product Strategy, Market Analysis, Competitive Pressure, Business Opportunities, Strategic Pricing, Cross-Functional Collaboration

ASSUMPTION: The application process for this role is likely to involve multiple rounds of interviews, focusing on analytical skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Business intelligence tools (e.g., Tableau, Power BI)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are common in marketing and project management, with a focus on data analysis and strategic planning.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Responsibility
• Openness
• Trust

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional environment?
• Are you comfortable working with data and using it to inform strategic decisions?
• Do you have a growth mindset and a willingness to adapt to change?

ASSUMPTION: ZF Group values a collaborative, data-driven, and innovative work style. Candidates who align with these values and work styles are likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Balancing strategic thinking with day-to-day tasks
• Adapting to a dynamic and rapidly changing market
• Working effectively in a global, cross-functional team

ASSUMPTION: This role presents unique challenges related to managing multiple stakeholders, balancing strategic thinking with day-to-day tasks, and working effectively in a global team.

📈 Similar Roles Comparison

• Product Marketing Manager (Automotive Industry) vs. Product Marketing Manager (Other Industries): The automotive industry has unique market dynamics and competitive pressures, requiring specialized knowledge and experience.
• Product Marketing Manager vs. Brand Marketing Manager: While both roles focus on marketing products, a Product Marketing Manager is more focused on market analysis, competitive pressures, and strategic pricing, whereas a Brand Marketing Manager focuses on brand positioning, messaging, and customer engagement.
• Product Marketing Manager vs. Product Manager: A Product Marketing Manager focuses on market analysis and strategic pricing, while a Product Manager is responsible for the end-to-end product lifecycle, including product development, launch, and lifecycle management.

ASSUMPTION: This role is unique within the automotive industry, requiring specialized knowledge and experience in product marketing and strategic pricing.

📝 Sample Projects

• Conducting a comprehensive market analysis for the global steering product segment
• Developing and implementing a strategic pricing model for new steering products
• Collaborating with cross-functional teams to launch a new steering product line

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on market analysis, strategic pricing, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role contribute to the company's global presence and innovative environment?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional growth and development of its employees?
• What are the most significant challenges facing the steering product segment in the global market?
• How does the company foster a culture of innovation and collaboration?

ASSUMPTION: These interview questions focus on understanding the role's strategic importance, the company's culture, and the key challenges facing the steering product segment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing and project management.
• Prepare for interview questions that assess your analytical skills, strategic thinking, and cultural fit.
• Follow up with the hiring manager within one week of submission to confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.