📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Agicap
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: Permanent - Full-time
🔹 Category: Product Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Agicap's products across multiple countries.
- Monitoring product performance and recommending corrective actions when needed.
- Defining clear and differentiated product positioning and ensuring message consistency across all channels.
- Collaborating with stakeholders to align on strategic goals and performance indicators.
- Influencing the product roadmap using feedback from sales and customer success teams.
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and a deep interest in the financial challenges of SMBs and mid-market companies.
📋 Key Responsibilities
✅ Design, structure, and execute go-to-market strategies for Agicap's products.
✅ Work closely with local teams to ensure successful product launches.
✅ Set equipment and activation goals for key products and monitor performance.
✅ Define clear and differentiated product positioning and ensure message consistency across all channels.
✅ Equip sales and customer success teams with relevant materials and optimize lead acquisition and conversion.
✅ Contribute to defining relevant pricing models based on market insights and business goals.
ASSUMPTION: This role may require occasional travel to other European countries where Agicap operates.
🎯 Required Qualifications
Education: Master's degree in a business or engineering school
Experience: +3 years of experience, ideally in a SaaS scale-up or in Finance consulting firm
Required Skills:
- Strong analytical skills with the ability to provide actionable recommendations and contribute to their execution.
- Proficiency in data analysis & modeling to extract insights and forecast performance.
- Excellent written and verbal communication skills with high attention to detail.
- Strong expertise in positioning & messaging, with the ability to craft compelling value propositions.
- Solid project management skills: planning, execution, stakeholder alignment.
- Good understanding of Finance; advanced knowledge is a plus.
- Familiarity with AI tools for Product Marketing use cases would be a plus.
Preferred Skills:
- Extensive knowledge of the B2B SaaS ecosystem.
- Fluency in multiple European languages.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to its international scope.
💰 Compensation & Benefits
Salary Range: €40,000 - €60,000 per year (based on experience and market standards for Product Marketing roles in Milan)
Benefits:
- Restaurant Tickets
- Team Buildings and Challenges
- Attractive salary package (fixed + variable)
- Amazing new offices in the center of the city
- Fast learning environment, entrepreneurship and team spirit
- An incredible team of ambitious entrepreneurs
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market standards for Product Marketing roles in Milan. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Agicap operates in the Software Development industry, focusing on cash flow management solutions for SMBs and mid-market companies.
Company Size: Agicap is a mid-sized company with 501-1,000 employees, providing a dynamic and growth-oriented work environment.
Founded: Agicap was founded in Lyon, France, in 2016.
Company Description:
- Agicap allows CEOs and Finance teams of SMBs and Mid-Market companies to efficiently manage and forecast their cash flow, pay their suppliers, and get paid.
- The company has raised €145M since its creation and has experienced significant revenue growth (7x between 2021 and 2024).
- Agicap is part of the FT120, rewarding the most promising startups in France.
Company Specialties:
- Cash flow management solutions
- SaaS products for SMBs and mid-market companies
- International expansion
Company Website: agicap.com/en/
ASSUMPTION: Agicap's focus on international expansion and growth presents exciting opportunities for the right candidate.
📊 Role Analysis
Career Level: This role is suitable for a mid-level Product Marketing professional with 2-5 years of experience.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing, who reports to the VP of Product.
Work Arrangement: This is an on-site role based in Milan, Italy. Occasional travel to other European countries may be required.
Growth Opportunities:
- As Agicap continues to grow, there may be opportunities for the Product Marketing Manager to take on more responsibilities or move into a leadership role.
- The company's focus on continuous learning and self-development presents opportunities for professional growth.
ASSUMPTION: Given Agicap's rapid growth, there may be opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Agicap's offices are located in the center of Milan, providing a vibrant and dynamic work environment.
Office Location(s): Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and is a major economic, financial, and cultural hub.
- The city is known for its fashion, design, and finance industries, providing a rich environment for networking and professional growth.
- Milan has a Mediterranean climate, with mild winters and warm summers.
Work Schedule: The work schedule is full-time, with standard office hours Monday through Friday.
ASSUMPTION: While Agicap offers an attractive work environment, candidates should be prepared for a fast-paced and demanding work environment.
💼 Interview & Application Insights
Typical Process:
- Initial interview with Maria, Talent Acquisition (30-minute introduction call)
- 1st round with Charlotte May, Head of Product Marketing (30-minute introduction call)
- 2nd round with Charlotte May again (45-minute live case study)
- 3rd round with Maik, Product Marketing Manager (45-minute live case study)
- Final step at Agicap's offices: a tour of the workplace, a chance to meet part of the team, and an interview with Etienne Desbrières, VP Product
Key Assessment Areas:
- Product Marketing skills and experience
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit with Agicap's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for case study interviews by researching Agicap's products and market position.
- Demonstrate your understanding of Agicap's mission and values during the interview process.
ATS Keywords: Product Marketing, Go-to-Market, Performance Tracking, Positioning, Messaging, Stakeholder Alignment, Market Insight, Sales Enablement, Lead Optimization, Pricing Strategy, Analytics, Data Analysis, Project Management, Communication Skills, Finance Knowledge, AI Tools
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- AI tools for Product Marketing use cases
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven and metrics-focused approach
- Entrepreneurial mindset and strong ownership of projects
- Proactive, self-starter attitude, comfortable with experimentation
- Challenger mindset: able to question and optimize processes and priorities
- Curiosity and commitment to continuous learning and self-development
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Strong focus on results and achieving business goals
Self-Assessment Questions:
- Do you have a strong interest in the financial challenges of SMBs and mid-market companies?
- Are you comfortable working in a fast-paced and dynamic work environment?
- Do you have a proven track record of driving results and achieving business goals?
ASSUMPTION: Candidates should carefully consider whether their personal values and work style align with Agicap's company culture before applying.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
- The role requires a strong understanding of both marketing and finance, which may be challenging for candidates with a background primarily in one of these fields.
- The international scope of the role may require occasional travel and adapting to different time zones and cultural norms.
- The competitive nature of the B2B SaaS market may present challenges in driving product adoption and market share.
ASSUMPTION: Candidates should carefully consider whether they are prepared to face these potential challenges before applying.
📈 Similar Roles Comparison
- This role differs from other Product Marketing roles in its focus on the financial challenges of SMBs and mid-market companies and its international scope.
- In comparison to other B2B SaaS roles, this position offers a unique opportunity to work at the intersection of marketing and finance.
- Career path comparison: This role provides an opportunity for career growth within Agicap as the company continues to expand its product offerings and international presence.
ASSUMPTION: Candidates should consider how this role compares to other Product Marketing roles they have held or are considering.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new cash flow management product in the Italian market.
- Conducting market research and competitive analysis to inform product positioning and messaging.
- Collaborating with sales and customer success teams to optimize lead acquisition and conversion strategies.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities the Product Marketing Manager may be expected to undertake.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will influence it?
- How does Agicap support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does Agicap measure the success of its Product Marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
- What opportunities are there for growth and advancement within the Product Marketing team and the company as a whole?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and its culture before making a decision to apply.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: agicap.com/en/careers/
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for case study interviews by researching Agicap's products and market position.
- Demonstrate your understanding of Agicap's mission and values during the interview process.
- Follow up with the hiring manager, Maria, one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
