Product Marketing Manager
Oso
Full-time
On-site
New York, United States
📦 Product Marketing
📌 Core Information
- 🔹 Job Title: Product Marketing Manager
- 🔹 Company: Oso
- 🔹 Location: New York, NY, USA (Remote OK)
- 🔹 Job Type: Full-Time
- 🔹 Category: Software Development
- 🔹 Date Posted: April 22, 2025
- 🔹 Experience Level: 5-10 years
- 🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining Oso's positioning and messaging
- Launching new features and driving product adoption
- Collaborating with various teams to optimize user experience
- Working in a fast-paced, startup environment
ASSUMPTION: This role requires a strong understanding of developer needs and the ability to thrive in a fast-moving environment. Experience in B2B SaaS or developer tools product marketing is essential.
📋 Key Responsibilities
- ✅ Define Oso's positioning and messaging across segments, channels, and personas
- ✅ Lead go-to-market strategy for new launches and improvements
- ✅ Create clear, developer-friendly narratives for complex ideas
- ✅ Work with the content team to bring Oso's value to life through customer stories, blog posts, webinars, and more
- ✅ Collaborate with growth, DevRel, and sales teams to optimize the funnel and help users get to "aha!" faster
- ✅ Surface user insights and help shape the product roadmap by being the voice of the market
ASSUMPTION: This role requires strong writing and communication skills, as well as the ability to plan and execute go-to-market strategies from start to finish.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 5-10 years of product marketing experience, preferably in B2B SaaS or developer tools
- Required Skills:
- Proven experience in product marketing
- Strong writing and communication skills
- Ability to launch products or features and plan go-to-market strategies
- Deep understanding of developer needs and preferences
- Curiosity and resourcefulness in fast-moving environments
Preferred Skills:
- Experience with authorization or related technologies
- Familiarity with developer communities and ecosystems
ASSUMPTION: Candidates with experience in authorization or related technologies may have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: $100,000 - $200,000/year (depending on experience, skillset, and location)
- Benefits:
- Competitive salary + equity
- Flexible work options
- Unlimited PTO
- Comprehensive healthcare, dental, and vision
- Mental health support
- 401(k)
- Quarterly hackathons (and prizes)
- Free team lunches every month
Working Hours: Full-time, with flexible hours and unlimited PTO
ASSUMPTION: The salary range provided is an estimate based on industry standards for product marketing managers with similar experience levels in the New York area.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 11-50 employees
- Founded: 2018
- Company Description: Oso is authorization as a service, providing abstractions for building and iterating on authorization in your application. It is used by thousands of companies, from startups to the Fortune 500, and is backed by world-class investors.
- Company Specialties: Authorization, Developer Tools, B2B SaaS
📊 Role Analysis
- Career Level: Mid-Senior level role reporting directly to the CEO
- Reporting Structure: This role will work closely with the CEO, growth, DevRel, sales, and content teams
- Work Arrangement: Remote OK, with flexible work options and unlimited PTO
- Growth Opportunities: As a startup, Oso offers significant growth opportunities as the company expands
ASSUMPTION: This role offers a unique opportunity to help define product marketing at a company building a new category in the authorization market.
🌍 Location & Work Environment
- Office Type: Remote OK, with an office in New York, NY
- Office Location(s): 72 Madison Ave, New York, NY 10016, US
- Geographic Context: New York, NY, USA, with a remote-friendly work environment
- Work Schedule: Flexible hours, with unlimited PTO
ASSUMPTION: While this role is remote OK, candidates should be comfortable working in a fast-paced, startup environment and be able to collaborate effectively with remote teams.
💼 Interview & Application Insights
- Typical Process: Phone screen, followed by a behavioral interview and a case study presentation
- Key Assessment Areas: Writing and communication skills, product marketing experience, understanding of developer needs, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral interview questions and be ready to discuss your approach to product marketing challenges
- Be prepared to present a case study demonstrating your go-to-market strategy and messaging skills
🛠️ Tools & Technologies
- Slack, Asana, Google Workspace, and other standard marketing and project management tools
👔 Cultural Fit Considerations
- Company Values: Oso values curiosity, resourcefulness, and a strong work ethic. Candidates should be comfortable working in a fast-paced, startup environment and be able to thrive in ambiguity.
- Work Style: Oso's work style is collaborative, with a focus on cross-functional teamwork and open communication. Candidates should be comfortable working with remote teams and be able to manage their time effectively.
Self-Assessment Questions:
- How do you approach defining positioning and messaging for a complex product like Oso?
- Can you describe a time when you had to launch a new feature or product in a fast-paced environment?
- How do you stay organized and manage your time when working remotely?
ASSUMPTION: Oso's work style and cultural values are well-suited to candidates who are comfortable working in a fast-paced, startup environment and are able to thrive in ambiguity.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment with a small team
- Defining positioning and messaging for a complex, developer-focused product
- Collaborating effectively with remote teams
📈 Similar Roles Comparison
- How this role differs from related positions: This role is focused on product marketing for a developer tools company, with a strong emphasis on understanding developer needs and preferences. It offers a unique opportunity to help define product marketing at a company building a new category in the authorization market.
- Industry-specific context: The authorization market is a $25B+ opportunity, with significant growth potential for companies that can provide effective authorization solutions for developers.
- Career path comparison: This role offers a mid-senior level opportunity to grow and develop product marketing skills in a fast-paced, startup environment.
📝 Sample Projects
- Developing a go-to-market strategy for a new authorization feature
- Creating a customer story or case study highlighting the value of Oso's authorization solutions
- Conducting user research to inform product positioning and messaging
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. Actual projects may vary depending on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- How does Oso plan to differentiate itself in the authorization market?
- Can you describe the team I'll be working with and how we'll collaborate?
- What are the biggest challenges facing the product marketing team in the next 6-12 months?
- How does Oso support the professional development and growth of its employees?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the team, and the company's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/Oso/d7620ff4-76a4-4368-816b-4c88a101fd9b)
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral interview questions and be ready to discuss your approach to product marketing challenges
- Be prepared to present a case study demonstrating your go-to-market strategy and messaging skills
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- 🔹 Job Title: Product Marketing Manager
- 🔹 Company: Oso
- 🔹 Location: New York, NY, USA (Remote OK)
- 🔹 Job Type: Full-Time
- 🔹 Category: Software Development
- 🔹 Date Posted: April 22, 2025
- 🔹 Experience Level: 5-10 years
- 🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining Oso's positioning and messaging
- Launching new features and driving product adoption
- Collaborating with various teams to optimize user experience
- Working in a fast-paced, startup environment
ASSUMPTION: This role requires a strong understanding of developer needs and the ability to thrive in a fast-moving environment. Experience in B2B SaaS or developer tools product marketing is essential.
📋 Key Responsibilities
- ✅ Define Oso's positioning and messaging across segments, channels, and personas
- ✅ Lead go-to-market strategy for new launches and improvements
- ✅ Create clear, developer-friendly narratives for complex ideas
- ✅ Work with the content team to bring Oso's value to life through customer stories, blog posts, webinars, and more
- ✅ Collaborate with growth, DevRel, and sales teams to optimize the funnel and help users get to "aha!" faster
- ✅ Surface user insights and help shape the product roadmap by being the voice of the market
ASSUMPTION: This role requires strong writing and communication skills, as well as the ability to plan and execute go-to-market strategies from start to finish.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 5-10 years of product marketing experience, preferably in B2B SaaS or developer tools
- Required Skills:
- Proven experience in product marketing
- Strong writing and communication skills
- Ability to launch products or features and plan go-to-market strategies
- Deep understanding of developer needs and preferences
- Curiosity and resourcefulness in fast-moving environments
Preferred Skills:
- Experience with authorization or related technologies
- Familiarity with developer communities and ecosystems
ASSUMPTION: Candidates with experience in authorization or related technologies may have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: $100,000 - $200,000/year (depending on experience, skillset, and location)
- Benefits:
- Competitive salary + equity
- Flexible work options
- Unlimited PTO
- Comprehensive healthcare, dental, and vision
- Mental health support
- 401(k)
- Quarterly hackathons (and prizes)
- Free team lunches every month
Working Hours: Full-time, with flexible hours and unlimited PTO
ASSUMPTION: The salary range provided is an estimate based on industry standards for product marketing managers with similar experience levels in the New York area.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 11-50 employees
- Founded: 2018
- Company Description: Oso is authorization as a service, providing abstractions for building and iterating on authorization in your application. It is used by thousands of companies, from startups to the Fortune 500, and is backed by world-class investors.
- Company Specialties: Authorization, Developer Tools, B2B SaaS
📊 Role Analysis
- Career Level: Mid-Senior level role reporting directly to the CEO
- Reporting Structure: This role will work closely with the CEO, growth, DevRel, sales, and content teams
- Work Arrangement: Remote OK, with flexible work options and unlimited PTO
- Growth Opportunities: As a startup, Oso offers significant growth opportunities as the company expands
ASSUMPTION: This role offers a unique opportunity to help define product marketing at a company building a new category in the authorization market.
🌍 Location & Work Environment
- Office Type: Remote OK, with an office in New York, NY
- Office Location(s): 72 Madison Ave, New York, NY 10016, US
- Geographic Context: New York, NY, USA, with a remote-friendly work environment
- Work Schedule: Flexible hours, with unlimited PTO
ASSUMPTION: While this role is remote OK, candidates should be comfortable working in a fast-paced, startup environment and be able to collaborate effectively with remote teams.
💼 Interview & Application Insights
- Typical Process: Phone screen, followed by a behavioral interview and a case study presentation
- Key Assessment Areas: Writing and communication skills, product marketing experience, understanding of developer needs, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral interview questions and be ready to discuss your approach to product marketing challenges
- Be prepared to present a case study demonstrating your go-to-market strategy and messaging skills
🛠️ Tools & Technologies
- Slack, Asana, Google Workspace, and other standard marketing and project management tools
👔 Cultural Fit Considerations
- Company Values: Oso values curiosity, resourcefulness, and a strong work ethic. Candidates should be comfortable working in a fast-paced, startup environment and be able to thrive in ambiguity.
- Work Style: Oso's work style is collaborative, with a focus on cross-functional teamwork and open communication. Candidates should be comfortable working with remote teams and be able to manage their time effectively.
Self-Assessment Questions:
- How do you approach defining positioning and messaging for a complex product like Oso?
- Can you describe a time when you had to launch a new feature or product in a fast-paced environment?
- How do you stay organized and manage your time when working remotely?
ASSUMPTION: Oso's work style and cultural values are well-suited to candidates who are comfortable working in a fast-paced, startup environment and are able to thrive in ambiguity.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment with a small team
- Defining positioning and messaging for a complex, developer-focused product
- Collaborating effectively with remote teams
📈 Similar Roles Comparison
- How this role differs from related positions: This role is focused on product marketing for a developer tools company, with a strong emphasis on understanding developer needs and preferences. It offers a unique opportunity to help define product marketing at a company building a new category in the authorization market.
- Industry-specific context: The authorization market is a $25B+ opportunity, with significant growth potential for companies that can provide effective authorization solutions for developers.
- Career path comparison: This role offers a mid-senior level opportunity to grow and develop product marketing skills in a fast-paced, startup environment.
📝 Sample Projects
- Developing a go-to-market strategy for a new authorization feature
- Creating a customer story or case study highlighting the value of Oso's authorization solutions
- Conducting user research to inform product positioning and messaging
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. Actual projects may vary depending on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- How does Oso plan to differentiate itself in the authorization market?
- Can you describe the team I'll be working with and how we'll collaborate?
- What are the biggest challenges facing the product marketing team in the next 6-12 months?
- How does Oso support the professional development and growth of its employees?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the team, and the company's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/Oso/d7620ff4-76a4-4368-816b-4c88a101fd9b)
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral interview questions and be ready to discuss your approach to product marketing challenges
- Be prepared to present a case study demonstrating your go-to-market strategy and messaging skills
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.