📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Solace Corporation
🔹 Location: Remote (North America)
🔹 Job Type: Full-time
🔹 Category: IT & Software
🔹 Date Posted: 2025-04-25
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK (North America)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global go-to-market strategies for products and solutions
- Researching and developing buyer personas and profiles
- Creating product positioning and messaging that resonates with customers
- Enabling field teams through collaboration and clear communication
- Launching products to market to achieve business objectives
- Supporting demand generation efforts with market knowledge and customer insights
- Creating unique content to support go-to-market objectives
ASSUMPTION: This role requires a strong understanding of enterprise software product marketing and integration technologies. The ideal candidate will have experience in a fast-paced, cross-functional environment and be comfortable managing multiple projects and priorities.
📋 Key Responsibilities
✅ Developing and executing global go-to-market strategies for products and solutions
✅ Researching and developing buyer personas and profiles
✅ Creating product positioning and messaging that resonates with customers
✅ Enabling field teams through collaboration and clear communication
✅ Launching products to market to achieve business objectives
✅ Supporting demand generation efforts with market knowledge and customer insights
✅ Creating unique content to support go-to-market objectives
ASSUMPTION: The successful candidate will have experience in product marketing, with a strong grasp of technical concepts related to cloud and enterprise IT, specifically integration technologies like iPaaS, API management, messaging, data streaming, and event-driven architecture.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of enterprise software product marketing experience
Required Skills:
- Firm grasp of technical concepts related to cloud and enterprise IT
- Strong communication skills (written and verbal)
- Excellent interpersonal skills and experience with cross-functional teams
- Proven experience in a fast-paced, cross-functional environment
- Willingness to travel up to 15%
Preferred Skills:
- Knowledge of agentic AI frameworks
- Experience with integration technologies like iPaaS, API management, messaging, data streaming, and event-driven architecture
ASSUMPTION: While not explicitly stated, a master's degree in a related field or relevant certifications may be beneficial but not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (based on industry standards for a mid-senior level product marketing role in North America)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Training programs (LinkedIn Learning, Mentorship program, Solace Academy)
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level product marketing role in North America. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting. Solace helps large enterprises become modern and real-time by providing advanced event broker technologies for various industries, including capital markets, retail, gaming, space, aviation, and automotive.
Company Size: Medium (501-1,000 employees). As a mid-sized company, Solace offers a collaborative and innovative work environment with ample opportunities for growth and professional development.
Founded: 2001. Solace has been pioneering event-driven architecture and agentic AI for over two decades, working with global enterprises such as SAP, Barclays, and the Royal Bank of Canada.
Company Description:
- Solace helps large enterprises become modern and real-time by giving them everything they need to make their business operations and customer interactions event-driven.
- The company provides a comprehensive way to create, document, discover, and stream events from where they are produced to where they need to be consumed – securely, reliably, quickly, and guaranteed.
- Solace's advanced event broker technologies enable enterprises to modernize legacy applications, deploy modern microservices, and build an event mesh to support their hybrid cloud, multi-cloud, and IoT architectures.
Company Specialties:
- Messaging middleware
- Internet data streaming
- JMS messaging
- Guaranteed messaging
- WAN distribution
- Smart City
- Internet of Things
- Streaming
- Message Broker
- Advanced event broker
- Event broker
- Event mesh
- Event-driven architecture
- Event-driven microservices
- Event streaming
- Event management
Company Website: solace.com
ASSUMPTION: Solace is a well-established company with a strong focus on innovation and customer success. They have a diverse customer base and operate in various industries, providing ample opportunities for growth and learning.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers significant growth opportunities and the chance to make a substantial impact on the company's success.
Reporting Structure: The Product Marketing Manager will report directly to the Vice President of Product Marketing and work closely with cross-functional teams, including product management, sales, and success.
Work Arrangement: Remote OK (North America). This role offers flexible work arrangements, including remote work and flexible hours.
Growth Opportunities:
- Advancement to a senior or director-level role within the product marketing team
- Expansion into other areas of the business, such as product management or sales
- International relocation opportunities as the company continues to grow globally
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career progression and the chance to work on cutting-edge technologies in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Remote-friendly. Solace has adopted a hybrid work model to create an inclusive working environment for everyone.
Office Location(s): Multiple locations across North America, with the option to work remotely from anywhere in North America
Geographic Context:
- North America is a large and diverse region with various time zones, cultures, and work environments
- Working remotely offers flexibility and the opportunity to balance work and personal life more effectively
- Solace's remote-friendly culture fosters collaboration and inclusivity, ensuring that remote employees feel connected and engaged
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely
ASSUMPTION: Working remotely for Solace offers a unique blend of flexibility, collaboration, and inclusivity, ensuring that remote employees feel connected and engaged with the company's mission and culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Video interview with the hiring manager and/or team members
- Final round with senior leadership
- Background check and reference check
- Job offer
Key Assessment Areas:
- Product marketing experience and expertise
- Technical knowledge of integration technologies and event-driven architecture
- Communication and interpersonal skills
- Ability to manage multiple projects and priorities
- Alignment with Solace's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of integration technologies and event-driven architecture in your application materials
- Showcase your ability to manage multiple projects and priorities in a fast-paced environment
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
ATS Keywords: Product Marketing, Integration Technologies, iPaaS, API Management, Messaging, Data Streaming, Event-Driven Architecture, Agentic AI, Communication Skills, Interpersonal Skills, Cross-Functional Collaboration, Project Management, Market Knowledge, Content Creation, Demand Generation, Buyer Personas, Product Positioning
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. Following up after the interview and demonstrating a strong understanding of the role and company are essential for success.
🛠️ Tools & Technologies
- Product marketing tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The successful candidate will have experience with various product marketing, marketing automation, and collaboration tools. Familiarity with the specific tools used by Solace is not required but may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: Solace prides itself on delivering high-quality, reliable, and innovative solutions
- Trust: The company fosters a culture of trust and transparency, both internally and with customers
- Courage: Solace encourages employees to take calculated risks and challenge the status quo
- Freedom: The company values autonomy and empowers employees to make decisions and take ownership of their work
- Momentum: Solace is committed to driving continuous improvement and innovation
- Humility: The company fosters a culture of learning and growth, with an emphasis on collaboration and teamwork
- Human experience: Solace prioritizes creating positive and meaningful experiences for both employees and customers
Work Style:
- Collaborative: Solace values teamwork and cross-functional collaboration
- Inclusive: The company fosters a diverse and inclusive work environment
- Agile: Solace operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive
- Customer-focused: The company prioritizes understanding and meeting the needs of its customers
Self-Assessment Questions:
- Do you align with Solace's values, particularly craftsmanship, trust, courage, freedom, momentum, humility, and human experience?
- Are you comfortable working in a fast-paced, cross-functional environment and managing multiple projects and priorities?
- Do you have experience with integration technologies and event-driven architecture, and are you comfortable learning new tools and technologies as needed?
ASSUMPTION: Candidates should assess their alignment with Solace's values and work style, as well as their comfort with the role's requirements and the company's dynamic environment.
⚠️ Potential Challenges
- The role may require occasional travel (up to 15%) to attend meetings, conferences, or customer visits
- The fast-paced nature of the role may present challenges in managing multiple projects and priorities
- The competitive nature of the product marketing landscape may require continuous learning and adaptation
- The remote work environment may present challenges in maintaining work-life balance and staying connected with colleagues
ASSUMPTION: While Solace offers a flexible and inclusive work environment, candidates should be aware of the potential challenges associated with the role and the remote work arrangement.
📈 Similar Roles Comparison
- Product Marketing Manager (Integration Technologies) vs. Product Marketing Manager (Cloud Services): This role focuses on integration technologies, while a similar role in cloud services may require a different set of technical skills and market knowledge
- Industry-specific context: The integration technologies market is competitive and dynamic, with continuous innovation and disruption
- Career path comparison: This role offers a clear path for career progression within product marketing, as well as opportunities to expand into other areas of the business
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar roles in the industry, as well as the potential career growth opportunities.
📝 Sample Projects
- Developing and executing a global go-to-market strategy for a new integration technology product
- Creating buyer personas and product positioning for an event-driven architecture solution
- Launching a new API management platform to achieve business objectives
ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate may work on, demonstrating the role's focus on strategy, execution, and continuous improvement.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the product marketing team in the next 12-24 months, and how can this role help address them?
- How does the product marketing team collaborate with other departments, such as product management, sales, and success?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Solace support the professional development and growth of its product marketing team members?
- What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific challenges facing the product marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, if applicable, to showcase your product marketing expertise
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
- If selected for the final round, be prepared to present your portfolio or examples of your work during the interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
