📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Valence
🔹 Location: New York, NY
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: B2B SaaS, AI, Enterprise
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Defining Nadia's positioning and messaging
- Ensuring messaging consistency across the business
- Owning competitive intelligence and monitoring the market
- Supporting sales with effective messaging
- Leading user-facing product communications
- Championing the voice of the customer
ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution. Candidates should be comfortable working in a fast-paced, dynamic environment and collaborating cross-functionally.
📋 Key Responsibilities
✅ Define Nadia’s Positioning and Messaging: Lead the development of clear, differentiated, and customer-centric positioning frameworks.
✅ Ensure Messaging Consistency Across the Business: Act as the central voice on how we describe our product.
✅ Own Competitive Intelligence: Monitor the evolving enterprise AI and HR tech landscape to inform positioning.
✅ Support Sales with Messaging That Works: Equip sales with the language, frameworks, and objections-handling materials they need to win.
✅ Lead User-Facing Product Comms: Own the messaging lifecycle for feature updates, rollouts, and changes.
✅ Champion the Voice of the Customer: Conduct user and prospect interviews to uncover product understanding, motivations, and pain points.
ASSUMPTION: This role involves a significant amount of writing and requires strong storytelling skills. Candidates should have a portfolio of live content, product messaging, or web copy they’ve led or shaped.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of experience in product marketing or content-driven GTM roles, preferably in B2B SaaS with enterprise clients
Required Skills:
- Exceptional storytelling and writing skills
- Deep understanding of enterprise buyer mindsets
- Experience building messaging frameworks
- Track record of collaborating cross-functionally
- Comfort interviewing customers and navigating ambiguity
- Ownership mentality
Preferred Skills:
- Familiarity with AI products, content automation tools, and modern sales enablement approaches
ASSUMPTION: Candidates with experience in AI products or HR tech will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for B2B SaaS product marketing roles in New York)
Benefits:
- Stock Options
- Equity
- Comprehensive Health Coverage
- Retirement Matching
- Generous PTO
- WFH Stipend
- Phone Stipend
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in New York. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Valence is a B2B SaaS company specializing in AI-powered leadership coaching for enterprise clients. They operate in the rapidly growing AI and HR tech spaces.
Company Size: Valence is a small but growing company with 11-50 employees. This size offers opportunities for significant impact and growth.
Founded: Valence was founded in 2021 and has already established itself as a leader in its niche, working with major global brands.
Company Description:
- Valence has built the first-to-market AI native coaching platform for enterprise, offering personalized, expert, and human-like guidance & support to any leader or employee.
- Their mission is to transform how the world's biggest companies approach learning and development, helping teams work better together.
- Valence has been featured in prominent publications such as Harvard Business Review, Financial Times, TIME, and works with clients like Coca-Cola, Nestlé, and General Mills.
Company Specialties:
- AI-powered leadership coaching
- Enterprise learning and development
- B2B SaaS solutions
Company Website: http://www.getvalence.com
ASSUMPTION: Valence's small size and focus on AI and enterprise learning present unique opportunities for candidates looking to make a significant impact in a growing company.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in product marketing or related fields. It offers opportunities for growth and advancement within the company.
Reporting Structure: The Product Marketing Manager will report directly to the founder and collaborate closely with cross-functional leadership and go-to-market teams.
Work Arrangement: This role is hybrid, with a minimum of 3 days in the office near Union Square. Candidates must be comfortable working with colleagues in different time zones and traveling as needed.
Growth Opportunities:
- As Valence grows, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance within the company.
- The company's focus on AI and enterprise learning presents opportunities for candidates to gain expertise in cutting-edge technologies and industries.
- Valence's work with major global brands offers opportunities for candidates to gain experience working with high-profile clients.
ASSUMPTION: The Product Marketing Manager's role will evolve as Valence grows and expands its offerings. Candidates should be prepared to adapt and take on new responsibilities as needed.
🌍 Location & Work Environment
Office Type: Valence's office is located near Union Square in New York, NY.
Office Location(s): New York, NY
Geographic Context:
- New York is a major global city with a vibrant tech and startup scene.
- The office is located in Union Square, a bustling neighborhood with easy access to public transportation and amenities.
- Valence's clients are global enterprises, so the Product Marketing Manager may need to travel and work with colleagues in different time zones.
Work Schedule: The work schedule is full-time (40 hours/week), with flexibility for remote work. The role requires a minimum of 3 days in the office.
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds: the opportunity to work remotely and the benefits of in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the founder
Key Assessment Areas:
- Writing and storytelling skills
- Understanding of enterprise buyer mindsets
- Messaging framework development
- Cross-functional collaboration
- Customer interview skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your writing and messaging work to showcase during the interview.
- Research Valence's products, clients, and market to demonstrate your understanding of the company and its offerings.
ATS Keywords: Product Marketing, AI, Enterprise, B2B SaaS, Messaging, Storytelling, Customer Interviews, Cross-Functional Collaboration
ASSUMPTION: Valence's hiring process is designed to assess candidates' skills and cultural fit. Candidates should be prepared to demonstrate their qualifications and align with the company's values and mission.
🛠️ Tools & Technologies
- AI-powered leadership coaching platform (Nadia)
- Content automation tools
- Modern sales enablement approaches
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Ownership
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Customer-focused
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with Valence's company values, particularly innovation and customer-centricity?
- How comfortable are you working in a fast-paced, dynamic environment and collaborating cross-functionally?
- How do you approach continuous learning and staying up-to-date with industry trends and technologies?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Valence's company values and work style during the interview process.
⚠️ Potential Challenges
- The role requires a strong balance of strategic thinking and hands-on execution, which can be challenging for some candidates.
- Valence is a growing company, so the Product Marketing Manager may need to adapt to changes and take on new responsibilities as needed.
- The role involves working with enterprise clients, which can present unique challenges and expectations.
- The hybrid work arrangement may require candidates to travel and work with colleagues in different time zones.
ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic, growing environment.
📈 Similar Roles Comparison
- This role is similar to other product marketing roles in B2B SaaS companies, but with a focus on AI-powered enterprise learning and development.
- Valence's small size and focus on AI present unique opportunities for candidates looking to make a significant impact in a growing company.
- Candidates should compare this role to similar roles in AI, HR tech, and B2B SaaS companies to understand the unique aspects of this opportunity.
ASSUMPTION: Candidates should research similar roles and companies to understand the unique aspects of this opportunity and how it aligns with their career goals.
📝 Sample Projects
- Developing a messaging framework for a new AI-powered feature in Nadia
- Conducting customer interviews to understand their pain points and inform product updates
- Creating sales enablement materials to support the launch of a new enterprise client
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they align with the responsibilities of this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Valence's long-term growth plans and product roadmap?
- What are the biggest challenges facing the company and this role in the next 6-12 months?
- How does Valence support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Valence approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your writing and messaging work to showcase during the interview.
- Research Valence's products, clients, and market to demonstrate your understanding of the company and its offerings.
- Follow up with the hiring manager, Allison Langille, after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
