📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Lumenis
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Medical Device Industry
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Driving business growth for assigned product portfolio
- Overseeing 360-degree product marketing aspects
- Collaborating with cross-functional teams
- Working globally with international travel
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on customer and market understanding.
📋 Key Responsibilities
✅ Own and lead all product aspects from inception to launch and throughout the lifecycle
✅ Develop product requirements based on customer and patient insights
✅ Own product value proposition and associated claims
✅ Perform business intelligence, market, and competitive analysis
✅ Develop global go-to-market strategies
✅ Collaborate with the Clinical department to develop educational tools and programs
✅ Coordinate assigned products' activities in a multi-functional organization
✅ Actively participate in strategy and roadmap discussions for new product introductions
✅ Be the Product Champion and instill excitement about products within the organization
ASSUMPTION: This role requires a high level of initiative, adaptability, and the ability to work independently in a fast-paced, ever-changing environment.
🎯 Required Qualifications
Education: Degree in Life Sciences, Engineering, Marketing, Business Administration
Experience: 3+ years of hands-on experience in product marketing and product development, preferably in medical devices or biotech
Required Skills:
- Strong analytical and problem-solving skills (proficiency in Excel is a must)
- Excellent communication and presentation skills
- Ability to work self-sufficiently with a strong sense of initiative
- “Can-do” and hands-on mentality, positivity, and willingness to think outside the box
- Proven ability to work globally
- Native English level - solid spoken and written skills
Preferred Skills:
- MBA from a leading institution
- Healthcare product/industry/technical acumen
- Ability to quickly dive into the technological details of the product
ASSUMPTION: Candidates with relevant industry experience and a strong analytical background will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Employee assistance programs
Working Hours: 40 hours per week, with flexibility for international travel
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Israel. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Device Industry, specifically focused on Aesthetics and Eye-Care
Company Size: 1,001-5,000 employees (Large organization with a global presence)
Founded: 1966 (Over 50 years of experience in the industry)
Company Description:
- Lumenis develops life-changing, minimally invasive solutions for the Aesthetic and Vision markets
- They create and commercialize innovative energy-based technologies
- Lumenis has a solid global footprint in developed and emerging markets, with sales in over 100 countries
Company Specialties:
- Medical Lasers and Manufacturing
Company Website: http://www.lumenis.com
ASSUMPTION: Lumenis is a well-established company with a strong global presence, offering opportunities for growth and development in the medical device industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Product Manager and works closely with cross-functional teams, including marketing, sales, operations, engineering, and services
Work Arrangement: Remote, with approximately 20% international travel required
Growth Opportunities:
- Potential career progression into senior roles within the product management function
- Broad exposure to various aspects of product management and the medical device industry
- Opportunity to work on a diverse portfolio of products and contribute to the company's innovation pipeline
ASSUMPTION: This role offers a unique opportunity to gain experience in a global product management role within the medical device industry, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: Remote (with occasional on-site meetings and international travel)
Office Location(s): Israel (with additional offices in Yokneam and Tel-Aviv)
Geographic Context:
- Israel has a competitive job market and a strong focus on innovation in the medical device industry
- The remote work arrangement offers flexibility and the opportunity to work from home
- International travel is required, providing exposure to global markets and industry trends
Work Schedule: Standard business hours (with flexibility for international travel)
ASSUMPTION: The remote work arrangement and international travel requirements offer a unique blend of flexibility and global exposure.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with cross-functional teams
- Final interview with the hiring manager
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Industry knowledge and understanding of the medical device market
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral and situational interview questions focusing on problem-solving, communication, and teamwork
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Product Marketing, Product Development, Market Analysis, Business Intelligence, Go-to-Market Strategy, Cross-Functional Coordination, Communication Skills, Analytical Skills, Problem Solving, Initiative, Healthcare Acumen, Presentation Skills, Technical Acumen, Team Collaboration, Adaptability, Customer Education
ASSUMPTION: The interview process will focus on assessing the candidate's analytical, communication, and problem-solving skills, as well as their cultural fit and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role are standard in the industry and will be familiar to most candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Cross-functional team collaboration
- Global mindset and international travel
- Strong sense of initiative and independence
Self-Assessment Questions:
- Do you thrive in a fast-paced, ever-changing environment?
- Are you comfortable working independently and taking initiative?
- Do you have strong analytical and problem-solving skills?
- Are you a strong communicator and presenter?
- Are you comfortable working globally and traveling internationally?
ASSUMPTION: Lumenis values candidates who are adaptable, proactive, and strong communicators, with a global mindset and a strong sense of initiative.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured work environment
- International travel requirements may be a challenge for candidates with personal or family commitments
- The role requires a strong understanding of the medical device industry and may involve working with complex technical concepts
- Candidates may face competition from other experienced professionals in the medical device industry
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, development, and global exposure in the medical device industry.
📈 Similar Roles Comparison
- Product Manager vs. Product Marketing Manager: While both roles focus on product development and launch, the Product Marketing Manager role has a stronger focus on market analysis, go-to-market strategy, and customer education
- Medical Device Industry vs. Other Industries: The medical device industry is highly regulated and competitive, with a strong focus on innovation and customer needs
- Mid-level Role vs. Senior/Entry-level Roles: This role offers a unique opportunity for mid-level professionals to gain experience in a global product management role, with potential for career growth and development
ASSUMPTION: This role offers a unique blend of product management, market analysis, and customer education responsibilities, with a strong focus on global exposure and career growth opportunities.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch in a specific geographic region
- Conducting market research and competitive analysis to inform product development and positioning
- Creating educational tools and programs for customers to drive product adoption and usage
- Collaborating with cross-functional teams to coordinate product launch activities and ensure regulatory compliance
ASSUMPTION: These sample projects are representative of the types of responsibilities and initiatives that the Product Marketing Manager may be involved in throughout the product lifecycle.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall product management organization and strategy?
- What are the most significant challenges facing the products in my portfolio, and how can I address them?
- How does Lumenis support the professional development and growth of its employees?
- What is the company's approach to international expansion and global market penetration?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth and development within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions focusing on problem-solving, communication, and teamwork
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
