Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Viber

🔹 Location: Philippines

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 11, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (Philippines only)

🚀 Job Overview

Key aspects of this role include:

• Developing product positioning and messaging that clearly articulates value and differentiates offerings.
• Owning and executing go-to-market strategies for product launches and updates.
• Conducting market research, competitive analysis, and customer interviews to inform strategy.
• Collaborating with cross-functional teams to ensure marketing alignment and drive growth.

ASSUMPTION: This role requires a strong understanding of product marketing, market research, and cross-functional collaboration to succeed.

📋 Key Responsibilities

✅ Developing and implementing product positioning and messaging strategies that resonate with target audiences.

✅ Owning and executing go-to-market strategies for product launches and updates, including planning and coordinating launch activities.

✅ Conducting market research, competitive analysis, and customer interviews to gather insights and inform product strategy.

✅ Creating compelling marketing enablement materials, such as pitch decks, product sheets, and reports, to support sales and customer success teams.

✅ Collaborating with product managers to understand roadmaps and ensure marketing alignment, and with demand generation and content teams to build campaigns that drive acquisition and engagement.

✅ Analyzing product and campaign performance using data to improve future efforts and make data-driven decisions.

✅ Serving as a product evangelist internally and externally, promoting the product's value proposition and driving adoption.

✅ Experience in number crunching and analysis reporting via Tableau, MixedPanel.

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to succeed in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field.

Experience: 3+ years of experience in marketing, preferably from a product marketing background.

Required Skills:

• Excellent communication skills in English, both written and verbal.
• Strong project management skills and ability to multitask.
• Proficient in Microsoft Office (Word, Powerpoint, and Excel) and Google Workspace (Drive, Docs, Sheets, and Slides).
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Ability to work in a fast-paced environment and adapt to changing priorities.

Preferred Skills:

• Experience in handling 360 marketing campaigns - Offline - Online executions.

ASSUMPTION: While the role requires a specific set of skills, Viber is an equal opportunity employer and welcomes applicants from all backgrounds to apply.

💰 Compensation & Benefits

Salary Range: PHP 600,000 - PHP 900,000 per year (Based on experience and market standards for mid-level marketing roles in the Philippines)

Benefits:

• Competitive benefits package.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on market standards for mid-level marketing roles in the Philippines. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Viber operates in the retail industry, focusing on communication and messaging services.

Company Size: Viber has a small team, with around 34 employees, which may offer a more intimate work environment and opportunities for growth.

Founded: Viber was founded in 2010 and has since grown to become a popular messaging platform with over one billion users worldwide.

Company Description:

• Viber is a global messaging and VoIP app that allows users to send messages, make voice and video calls, and share photos and videos.
• The company is committed to providing added value to communication, with a focus on privacy and security.
• Viber is an all-in-one platform for everything communications-based, with features such as private and group chats, audio and video calls, and the ability to follow and contact brands, businesses, and celebrities.

Company Specialties:

• Messaging and VoIP services.
• End-to-end encryption for secure communication.
• Brand and business communication solutions.

Company Website: https://www.viber.com

ASSUMPTION: Viber's focus on communication and privacy, along with its global user base, makes it an attractive employer for marketing professionals looking to make an impact in a dynamic industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Product Marketing Manager will work closely with Product, Sales, and Customer Success teams, reporting directly to the Head of Marketing.

Work Arrangement: This role is remote, with a requirement to be based in the Philippines.

Growth Opportunities:

• Potential career progression into senior marketing roles or leadership positions within the company.
• Opportunities to work on global marketing campaigns and collaborate with international teams.
• Chance to gain experience in a fast-paced, dynamic environment and contribute to the growth of a popular messaging platform.

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn, develop, and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
• The country has a diverse culture, with a rich history and numerous attractions, including beautiful beaches, historical sites, and vibrant festivals.
• The Philippines is known for its friendly and welcoming people, with a strong sense of community and family values.

Work Schedule: Full-time (40 hours per week), with flexible working hours to accommodate different time zones and collaboration needs.

ASSUMPTION: Working remotely in the Philippines offers a unique blend of cultural experiences, a comfortable climate, and the opportunity to work in a dynamic, global environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• Technical interview with the Head of Marketing or another senior marketing team member.
• Final interview with the CEO or another senior executive.

Key Assessment Areas:

• Product marketing experience and expertise.
• Communication and presentation skills.
• Analytical and problem-solving abilities.
• Cultural fit and alignment with Viber's values.

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills.
• Prepare examples of successful product launches or marketing campaigns you've worked on, focusing on your role and the outcomes achieved.
• Demonstrate your understanding of Viber's products and market position during the interview.

ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Research, Competitive Analysis, Customer Interviews, Marketing Enablement, Collaboration, Data Analysis, Project Management, Communication Skills, Analytical Mindset, Microsoft Office, Google Workspace, 360 Marketing Campaigns, Fast-Paced Environment, Adaptability

ASSUMPTION: Viber's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office (Word, Powerpoint, and Excel)
• Google Workspace (Drive, Docs, Sheets, and Slides)
• Tableau
• MixedPanel

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used for data analysis, reporting, and creating marketing enablement materials.

👔 Cultural Fit Considerations

Company Values:

• User-centric: Viber prioritizes the needs and preferences of its users, ensuring that its products and services meet their expectations.
• Innovation: The company encourages creativity and continuous improvement, fostering a culture of innovation and experimentation.
• Collaboration: Viber values teamwork and cross-functional collaboration, with a focus on working together to achieve common goals.

Work Style:

• Fast-paced: Viber operates in a dynamic and fast-paced environment, requiring employees to be adaptable and responsive to changing priorities.
• Data-driven: The company uses data and analytics to inform decision-making and drive growth.
• Global: Viber has a global user base and operates in multiple markets, requiring employees to be comfortable working in a diverse and international context.

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with user needs and preferences?
• Can you describe a time when you had to adapt to changing priorities or circumstances in a fast-paced environment?
• How do you use data and analytics to inform your marketing decisions and measure the success of your campaigns?

ASSUMPTION: Viber's cultural values and work style require candidates to be user-centric, innovative, collaborative, adaptable, data-driven, and comfortable working in a global context.

⚠️ Potential Challenges

• Working in a fast-paced environment may require candidates to be adaptable and able to manage multiple priorities simultaneously.
• The role may involve working with cross-functional teams, requiring strong communication and collaboration skills.
• Candidates may need to be comfortable working remotely and managing their own time and priorities.
• The role may require candidates to be comfortable working with data and using analytics tools to inform decision-making.

ASSUMPTION: These challenges are inherent to the role and the company's work environment, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• Product Marketing Manager roles at other companies may have different reporting structures, with the position reporting to a VP of Marketing or another senior marketing executive.
• Viber's focus on user-centricity and innovation may set it apart from other companies in the retail industry, offering candidates a unique opportunity to work in a dynamic and forward-thinking environment.
• Career paths for Product Marketing Managers may vary depending on the company and industry, with opportunities for growth and progression into senior marketing roles or leadership positions.

ASSUMPTION: While Product Marketing Manager roles may share some similarities, Viber's focus on user-centricity, innovation, and collaboration sets it apart from other companies in the industry.

📝 Sample Projects

• Developing and implementing a go-to-market strategy for a new product feature, including market research, competitive analysis, and customer interviews.
• Creating a marketing enablement campaign to support the launch of a new product, including pitch decks, product sheets, and other collateral.
• Analyzing product and campaign performance using data and analytics tools, and using the insights to inform future marketing efforts.

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that a Product Marketing Manager at Viber may be expected to perform.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a successful product launch or marketing campaign at Viber, and what role did the Product Marketing Manager play in its success?
• How does the company measure the success of its marketing efforts, and how will this role be evaluated?
• What is the company's approach to work-life balance, and how does it support employees working remotely?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, and to assess whether it is the right fit for their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills.
• Prepare examples of successful product launches or marketing campaigns you've worked on, focusing on your role and the outcomes achieved.
• Demonstrate your understanding of Viber's products and market position during the interview.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.