K

Product Marketing Manager

KONE
Full-time
On-site
China
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager

πŸ”Ή Company: KONE

πŸ”Ή Location: Shanghai, China

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Industrial Machinery Manufacturing

πŸ”Ή Date Posted: April 8, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving market competitiveness of designated product range globally
  • Leading product strategy and roadmap definition
  • Engaging with key stakeholders to drive product business cases
  • Ensuring execution aligns with governance and solution creation processes

ASSUMPTION: This role requires a strong understanding of customer, business, and product dynamics, as well as experience in lifecycle management and cost development. Knowledge of competitor solutions and the ability to define product differentiation are also essential.

πŸ“‹ Key Responsibilities

βœ… Combines customer, business, and product understanding to define product characteristics and changes

βœ… Prioritizes product requirements and engages relevant stakeholders for analysis and execution

βœ… Drives product business cases for decision-making and follows up on materialization

βœ… Leads product range/portfolio strategy, roadmap, and life-cycle management

βœ… Responsible for favorable cost development and technical/business KPI tracking

βœ… Supports PD projects and customer interface, and participates in tendering and competitor intelligence work

ASSUMPTION: This role requires strong stakeholder engagement, project management, and analytical skills to balance business needs, customer requirements, and technical feasibility.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Engineering, or a related field

Experience: 5-10 years of experience in product management, marketing, or a related role within the industrial machinery or manufacturing industry

Required Skills:

  • Proven experience in product management or marketing
  • Strong analytical and project management skills
  • Excellent stakeholder engagement and communication skills
  • Fluency in English (Mandarin is a plus)
  • Proficient in Microsoft Office Suite and relevant industry tools

Preferred Skills:

  • Experience in the elevator or escalator industry
  • Knowledge of KONE products and services
  • Familiarity with CRM and marketing automation tools

ASSUMPTION: Candidates with experience in a similar role within the industrial machinery or manufacturing industry, as well as those with relevant language skills, will be strongly considered.

πŸ’° Compensation & Benefits

Salary Range: Based on experience and industry standards, the estimated salary range for this role in Shanghai is Β₯350,000 - Β₯550,000 per year.

Benefits:

  • Health insurance and retirement plans
  • Employee discounts on KONE products and services
  • Opportunities for professional development and growth
  • Dynamic and international work environment

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 5:30 PM) and occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: KONE operates in the industrial machinery manufacturing industry, focusing on elevators, escalators, and automatic doors

Company Size: KONE is a large, global organization with over 10,000 employees worldwide, providing a diverse and dynamic work environment

Founded: KONE was founded in 1910 and has since grown into a leading provider of elevators and escalators, with a strong presence in over 60 countries

Company Description:

  • KONE is committed to creating the best elevator and escalator experiences
  • The company focuses on innovation, sustainability, and customer satisfaction
  • KONE offers a range of products and services, including new equipment, maintenance, modernization, and repair

Company Specialties:

  • Elevators
  • Escalators
  • Automatic doors
  • Elevator and escalator maintenance
  • Elevator and escalator modernization

Company Website: https://www.kone.com/en/

ASSUMPTION: KONE's global presence and diverse product portfolio offer opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company

Reporting Structure: The Product Marketing Manager reports directly to the Business Line Director and works closely with various internal stakeholders, including sales, marketing, and product development teams

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for qualified candidates

Growth Opportunities:

  • Progression to senior roles within the product management or marketing functions
  • Expansion into other business lines or regions within the company
  • Development of leadership and management skills through mentoring and training programs

ASSUMPTION: KONE's global presence and diverse product portfolio offer numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Shanghai, China

Geographic Context:

  • Shanghai is a major commercial and financial hub in China, with a vibrant business environment
  • The city offers a mix of traditional and modern culture, with numerous attractions, restaurants, and entertainment options
  • Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: Standard working hours with occasional overtime as needed, and the possibility of flexible work arrangements for qualified candidates

ASSUMPTION: Shanghai's dynamic business environment and cultural attractions make it an attractive location for professionals seeking a challenging and rewarding work experience.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR department
  • On-site interview with the hiring manager and relevant stakeholders
  • Background check and reference verification
  • Job offer and onboarding

Key Assessment Areas:

  • Product management and marketing skills
  • Stakeholder engagement and communication abilities
  • Analytical and problem-solving skills
  • Language proficiency in English and Mandarin

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your product management and marketing achievements
  • Research KONE's products, services, and company culture to demonstrate your enthusiasm and fit
  • Practice common interview questions and prepare thoughtful questions to ask the interviewer

ATS Keywords: Product Management, Marketing, Stakeholder Engagement, Business Case Development, Lifecycle Management, Cost Reduction, KPI Tracking, Competitor Analysis, Marketing Strategy, Customer Interface, Solution Differentiation, Collaboration, Project Support, Product Strategy, Quality Assurance, Sales Support

ASSUMPTION: KONE's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, Microsoft Dynamics)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Project management tools (e.g., Asana, Trello)
  • Industry-specific software and tools (e.g., CAD, PLM)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Safety
  • Care
  • Commitment
  • Trust
  • Sustainability

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and open to change
  • Customer-centric and committed to excellence

Self-Assessment Questions:

  • How do you align with KONE's company values, particularly 'Safety' and 'Care'?
  • How do you approach collaboration and teamwork in a dynamic, multicultural environment?
  • How do you ensure high-quality results while balancing multiple priorities and tight deadlines?

ASSUMPTION: KONE values candidates who demonstrate a strong fit with the company's values and work style, as well as a commitment to customer satisfaction and continuous improvement.

⚠️ Potential Challenges

  • Managing multiple stakeholders with competing priorities
  • Balancing business needs, customer requirements, and technical feasibility
  • Adapting to a dynamic and fast-paced work environment
  • Working in a multicultural team with diverse communication styles

ASSUMPTION: These challenges can be overcome through strong communication, stakeholder engagement, and project management skills, as well as a willingness to adapt and learn in a dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • Product Manager (Industrial Machinery)
  • Product Marketing Specialist (Elevator Industry)
  • Senior Product Manager (Manufacturing)

ASSUMPTION: These roles share similarities with the Product Marketing Manager role at KONE, with differences in focus, scope, and required skills.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new elevator product line
  • Conducting a competitive analysis and defining KONE's unique value proposition
  • Leading a cross-functional team to optimize the product portfolio and improve sales performance

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Product Marketing Manager role at KONE.

❓ Key Questions to Ask During Interview

  • How does this role contribute to KONE's overall business strategy?
  • What are the key priorities for this role in the first 90 days?
  • How does KONE support the professional development and growth of its employees?
  • What are the biggest challenges facing the product marketing team currently, and how can this role address them?
  • How does KONE foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their fit within the team and organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your product management and marketing achievements
  • Research KONE's products, services, and company culture to demonstrate your enthusiasm and fit
  • Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.