Product Marketing Manager

📌 Core Information 🔹 Job Title: Product Marketing Manager 🔹 Company: Mindbody 🔹 Location: Brazil 🔹 Job Type: Full-time 🔹 Category: Product Marketing 🔹 Date Posted: May 30, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing go-to-market strategies for Mindbody products - Collaborating cross-functionally with Product, Sales, and Marketing teams - Leveraging data and customer insights to drive product adoption and revenue growth - Creating compelling narratives and messaging that resonate with customers - Working in a dynamic, fast-paced environment with shifting priorities *ASSUMPTION:* This role requires a high degree of collaboration, adaptability, and a strong bias for action. It's ideal for someone who thrives in a dynamic environment and can operate fluidly between strategic and tactical levels. 📋 Key Responsibilities 🔑 Lead messaging and positioning for Mindbody products, and develop campaign-level content as well as sales enablement assets 🔑 Develop customer insights through qualitative and quantitative analyses, working in concert with Product and Research teams 🔑 Work closely with Product, Sales, and Pricing teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products 🔑 Enable sales teams to understand the value of our products and competitive solutions 🔑 Take a data-driven approach to campaign strategy, focusing on the most impactful outcomes and success metrics *ASSUMPTION:* Success in this role requires a strong understanding of Mindbody's products, customers, and market trends. It also demands excellent communication skills and the ability to influence cross-functional teams. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 3+ years of experience in software product marketing, product management, or marketing in the software, SaaS, technology, or e-commerce industries - Proven track record of leading product launches and driving GTM strategy that delivers business results Required Skills: - Strong product intuition and strategic thinking - Excellent verbal and written communication skills - Ability to work with data and insights to generate balanced and thoughtful points of view - Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities - Proven ability to collaborate and influence cross-functionally Preferred Skills: - Experience with marketing automation tools (e.g., Marketo, HubSpot) - Familiarity with product analytics tools (e.g., Amplitude, Mixpanel) - Knowledge of SQL or other database query languages *ASSUMPTION:* While not required, experience with marketing automation and product analytics tools can be beneficial for success in this role. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a Product Marketing Manager with 3-5 years of experience in the technology sector) Benefits: - Comprehensive health, dental, and vision insurance - 401(k) matching up to 4% - Unlimited PTO and flexible work arrangements - Competitive salary and equity compensation - Employee stock purchase plan - Professional development opportunities *Assumption:* The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the required experience level. The actual salary may vary depending on the candidate's skills, experience, and the company's internal policies. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: 1,001-5,000 employees Founded: 2000 Company Description: Mindbody is a leading technology platform for the fitness and wellness industry, connecting businesses with consumers more effectively than anyone else. It powers the world’s fitness and wellness businesses, helping them run, grow, and connect. Company Specialties: - Business management - Education - Scheduling - Online scheduling - E-commerce - Recurring revenue - Email marketing - Customer relationship management - And Software Company Website: Mindbody *ASSUMPTION:* Mindbody's focus on wellness and fitness services, along with its extensive experience in the industry, makes it an attractive place to work for professionals in product marketing. 📊 Role Analysis Career Level: Mid-career Reporting Structure: Reports directly to the Senior Manager, Product Marketing Work Arrangement: Remote-friendly; work from home or in one of Mindbody's offices Growth Opportunities: - Opportunities to work on high-impact projects and drive significant business results - Exposure to various aspects of the business, fostering career growth and development - Potential to take on additional responsibilities and advance within the team *ASSUMPTION:* Mindbody's dynamic and fast-growing environment presents numerous opportunities for career growth and development. 🌍 Location & Work Environment Office Type: Hybrid (combination of on-site and remote work) Office Location(s): - 651 Tank Farm Road, San Luis Obispo, California, US - 6370 E Thomas Rd, 250, Scottsdale, AZ, US - 135 Madison Avenue, Floor 11, New York, NY, US Geographic Context: - San Luis Obispo, CA: A coastal city in Central California, known for its scenic beauty and outdoor activities - Scottsdale, AZ: A suburb of Phoenix, AZ, offering a mix of urban and desert landscapes - New York, NY: A major global city, offering a wide range of cultural, entertainment, and professional opportunities Work Schedule: Flexible, with a focus on results and productivity *ASSUMPTION:* Mindbody's hybrid work environment offers the best of both on-site collaboration and remote flexibility. 💼 Interview & Application Insights Typical Process: 1. Phone or video screening 2. Behavioral and skills assessments 3. On-site or virtual interviews with key stakeholders 4. Final interviews with senior leadership Key Assessment Areas: - Problem-solving and strategic thinking - Data analysis and interpretation - Communication and presentation skills - Collaboration and teamwork - Adaptability and resilience Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and collaboration - Research Mindbody's products, customers, and market position to demonstrate your understanding of the business *Assumption:* Mindbody's interview process is designed to assess candidates' fit for the role and the company's culture. 🛠️ Tools & Technologies - Marketing automation tools: Marketo, HubSpot - Product analytics tools: Amplitude, Mixpanel - CRM: Salesforce - Project management: Asana, Jira - Collaboration: Slack, Microsoft Teams - Data analysis: Excel, Google Sheets, Tableau *ASSUMPTION:* Familiarity with these tools and technologies can be beneficial for success in this role, but training will be provided as needed. 👔 Cultural Fit Considerations Company Values: - Creativity - Collaboration - Camaraderie - Customer focus - Results-driven Work Style: - Fast-paced and dynamic - Data-led and results-focused - Collaborative and inclusive - Customer-centric and innovative Self-Assessment Questions: 1. How do you stay organized and manage multiple projects in a fast-paced environment? 2. Can you provide an example of a time when you had to adapt your strategy due to shifting priorities or new data? 3. How do you approach collaborating with cross-functional teams to drive overall awareness, adoption, and revenue for a product? *ASSUMPTION:* Mindbody's culture values creativity, collaboration, and customer focus. Candidates should be able to demonstrate these qualities and provide specific examples of how they align with the company's values. ⚠️ Potential Challenges 1. Fast-paced environment: Mindbody's dynamic and ever-changing landscape can present challenges in maintaining focus and prioritizing tasks. 2. Cross-functional collaboration: Working with various teams may require additional coordination and communication efforts. 3. Data-driven decision-making: The role demands a strong ability to analyze and interpret data to make informed decisions. 4. Remote work: While flexible, remote work may present challenges in maintaining work-life balance and staying connected with colleagues. *ASSUMPTION:* These challenges are inherent to the role and the company's fast-paced, dynamic environment. Successful candidates will be able to navigate these challenges and thrive in this setting. 📈 Similar Roles Comparison 1. Product Marketing Manager vs. Product Manager: While both roles focus on product development, the Product Marketing Manager role emphasizes go-to-market strategy, customer insights, and cross-functional collaboration, while the Product Manager role is more focused on product development and roadmap definition. 2. Industry-specific context: Mindbody's focus on the wellness and fitness industry presents unique challenges and opportunities compared to other technology sectors. 3. Career path comparison: A Product Marketing Manager role can serve as a stepping stone to senior marketing leadership or transition into a product management role, depending on the individual's career goals and interests. *ASSUMPTION:* Understanding the differences between similar roles and the industry-specific context can help candidates determine if this role aligns with their career goals and interests. 📝 Sample Projects 1. Product launch campaign: Develop and execute a go-to-market strategy for a new Mindbody product, including customer segmentation, messaging, and channel selection. 2. Customer segmentation study: Conduct a comprehensive customer segmentation analysis to inform product positioning and marketing strategies. 3. Competitive analysis: Analyze the competitive landscape to identify opportunities and threats, and develop strategies to maintain Mindbody's market leadership. *ASSUMPTION:* These sample projects illustrate the types of initiatives a Product Marketing Manager at Mindbody might work on, focusing on data-driven decision-making, customer insights, and cross-functional collaboration. ❓ Key Questions to Ask During Interview 1. What are the most significant challenges facing the product marketing team in the next 12-24 months, and how can this role help address them? 2. How does the company support the professional development and growth of its product marketing team members? 3. Can you describe the team's approach to cross-functional collaboration, and how does this role contribute to that dynamic? 4. How does the company measure the success of its product marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking? 5. What opportunities exist for this role to drive innovation and improve existing marketing processes within the company? *ASSUMPTION:* Asking these questions can help candidates better understand the role's priorities, the company's culture, and the team's dynamics, enabling them to make an informed decision about the position. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for phone or video screening and behavioral interviews, focusing on your problem-solving skills, data-driven decision-making, and collaboration 4. Research Mindbody's products, customers, and market position to demonstrate your understanding of the business 5. Follow up with the hiring manager one week after your interview to express your continued interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.