📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: CapTech Consulting
🔹 Location: Richmond, Virginia, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing SaaS, AI, and consulting service accelerators
- Collaborating with senior product leaders to refine business features and prioritize launches
- Creating sales, packaging, and pricing strategies
- Working with marketing teams to develop compelling content
- Training and briefing account leadership and sales teams on product details and strategies
ASSUMPTION: This role requires a strong blend of product strategy, marketing, and management skills, with a focus on driving innovative products to market.
📋 Key Responsibilities
✅ Assist in developing SaaS, AI, and consulting service accelerators across various industries
✅ Collaborate with senior CapTech product leaders to refine business features for top service/product offerings and prioritize their launches
✅ Support senior product leaders with product strategy and design roadmap development
✅ Create comprehensive sales, packaging, and pricing strategies that integrate SaaS, AI, and consulting service accelerators
✅ Work with legal teams to identify and manage intellectual property needs, including copyright and patent requirements
✅ Collaborate with marketing and creative teams to create compelling content for collateral and customer pitches
✅ Lead and partner with product leaders to develop core positioning and messaging for products
✅ Research competition to understand positioning and market pricing to maintain a competitive edge
✅ Train and brief account leadership and the sales teams on product details and strategies
ASSUMPTION: This role involves cross-functional collaboration and requires strong communication, project management, and strategic thinking skills.
🎯 Required Qualifications
Education: Bachelor's degree required, MBA preferred
Experience: Minimum of 5 years of experience as a Product Manager or Product Marketing Manager, with a proven track record of launching high-quality products. Consulting experience is preferred.
Required Skills:
- Proven success in defining and launching high-quality products
- Knowledge of AI and its impact across healthcare, insurance, and sports industries is advantageous
- Exceptional written and verbal communication skills
- Technical background with experience in agile development methodologies
- Strong teamwork and collaboration skills
- Demonstrated ability to influence cross-functional teams without direct authority
Preferred Skills:
- Experience in the consulting industry
- Familiarity with SaaS and AI products
ASSUMPTION: Candidates should have a strong foundation in product management, marketing, and consulting, with a focus on driving innovative products to market.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the IT consulting industry in Richmond, VA)
Benefits:
- Generous PTO
- Health Coverage
- Disability Insurance
- Paid Family Leave
- Learning & Development programs offering certification and tuition support, digital on-demand learning courses, mentorship, and skill development paths
- Modern Health - A mental health and well-being platform
- Carrot Fertility - Inclusive fertility and family-forming coverage
- Fringe - A company paid stipend program for personalized lifestyle benefits
- Employee Resource Groups
- Philanthropic Partnerships
- 401(k) Matching
Working Hours: Full-time, typically 40 hours per week, with flexible hybrid work arrangement
ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are comprehensive and designed to support employees' well-being and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: CapTech Consulting operates in the IT Services and IT Consulting industry, focusing on defining and delivering innovative technology solutions for organizations.
Company Size: CapTech Consulting has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: CapTech Consulting was founded in 1997, with over two decades of experience in the technology consulting industry.
Company Description:
- CapTech is a technology consulting firm focused on defining and delivering what’s next for organizations.
- The company thrives on leveraging the latest innovations to overcome obstacles and drive success for its clients.
- CapTech offers a range of services, including data and analytics, customer engagement, transformation, technology solutions, cloud strategy, agile transformation, mobile and devices, Salesforce, Java, and management consulting.
Company Specialties:
- Data & Analytics
- Customer Engagement
- Transformation
- Technology Solutions
- Cloud Strategy
- Agile Transformation
- Mobile & Devices
- Salesforce
- Java
- Management Consulting
Company Website: captechconsulting.com
ASSUMPTION: CapTech Consulting is a well-established company with a strong focus on innovation and client success, offering a range of services and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is at the mid-level to senior level, requiring a strong foundation in product management, marketing, and consulting, with a focus on driving innovative products to market.
Reporting Structure: The Product Marketing Manager will report directly to the Senior Product Leader and collaborate with cross-functional teams, including marketing, sales, and legal.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- CapTech Consulting offers a variety of career paths based on skills and passions, with customizable career progression and comprehensive benefits packages to support employees along the way.
- The company provides learning and development programs, including certification and tuition support, digital on-demand learning courses, mentorship, and skill development paths.
- CapTech Consulting encourages employees to take on new challenges and grow within the organization.
ASSUMPTION: This role offers opportunities for professional growth and development within CapTech Consulting's dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: CapTech Consulting has multiple office locations, with the primary headquarters in Richmond, Virginia.
Office Location(s): 7100 Forest Ave, Richmond, Virginia, US
Geographic Context:
- Richmond, Virginia, is the capital of the state and offers a mix of urban and suburban environments, with a population of approximately 214,000 people.
- The city is known for its rich history, cultural attractions, and outdoor recreation opportunities.
- Richmond has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with a flexible hybrid work arrangement.
ASSUMPTION: The Richmond, Virginia, location offers a mix of urban and suburban environments, with a rich history and cultural attractions, providing a pleasant work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with senior leadership
- Final interview with the team
Key Assessment Areas:
- Product management and marketing skills
- Communication and presentation skills
- Problem-solving and strategic thinking
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product management, marketing, and consulting experience.
- Provide specific examples of your success in defining and launching high-quality products.
- Demonstrate your understanding of AI and its impact across various industries.
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team's dynamics.
ATS Keywords: Product strategy, product marketing, product management, SaaS, AI, consulting, communication skills, agile development, teamwork, collaboration, market research, sales strategy, intellectual property management, content creation, positioning, messaging
ASSUMPTION: The application process for this role is designed to assess candidates' skills and fit for the position, with a focus on product management, marketing, and consulting experience.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Jira, Trello)
- Marketing automation tools (e.g., HubSpot, Marketo)
- AI and machine learning tools (e.g., Python, R, TensorFlow)
- Sales enablement tools (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and teams the Product Marketing Manager works with at CapTech Consulting.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and delivering value to clients
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable working with cross-functional teams?
- Are you passionate about driving innovative products to market and have a strong understanding of AI and its impact across various industries?
- Do you have excellent communication and presentation skills, and are you able to influence cross-functional teams without direct authority?
ASSUMPTION: CapTech Consulting values a strong cultural fit, with an emphasis on client focus, innovation, collaboration, accountability, and respect.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing the needs of various stakeholders, including clients, senior leadership, and cross-functional teams
- Keeping up with the latest trends and developments in AI and the technology consulting industry
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: This role may present challenges related to managing multiple projects, balancing stakeholder needs, and keeping up with industry trends, but it also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Product Manager vs. Product Marketing Manager: While both roles focus on driving products to market, the Product Marketing Manager role at CapTech Consulting places a greater emphasis on sales, packaging, and pricing strategies, as well as collaborating with marketing teams to create compelling content.
- Industry-specific context: CapTech Consulting operates in the IT Services and IT Consulting industry, focusing on defining and delivering innovative technology solutions for organizations. This role requires a strong understanding of AI and its impact across various industries.
- Career path comparison: This role offers opportunities for professional growth and development within CapTech Consulting's dynamic and innovative environment, with a variety of career paths based on skills and passions.
ASSUMPTION: This role differs from similar product management and marketing roles in its emphasis on sales, packaging, and pricing strategies, as well as its focus on the IT Services and IT Consulting industry.
📝 Sample Projects
- Developing a comprehensive sales, packaging, and pricing strategy for a new AI-driven consulting service offering
- Collaborating with senior product leaders to refine business features and prioritize the launch of a top SaaS product
- Creating compelling content for collateral and customer pitches, highlighting the unique value proposition of a consulting service accelerator
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Product Marketing Manager role at CapTech Consulting.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the product marketing team?
- How does CapTech Consulting support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does CapTech Consulting approach work-life balance, and what resources are available to support employees' well-being?
- Can you provide an example of a successful product launch at CapTech Consulting, and what factors contributed to its success?
ASSUMPTION: Asking these questions during the interview process will help applicants better understand the role, the team, and the company culture at CapTech Consulting.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product management, marketing, and consulting experience.
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team's dynamics.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
- If selected for an interview, be prepared to discuss your relevant experience and provide specific examples of your success in defining and launching high-quality products.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
