Product Marketing Manager, Digital Ad Products

📌 Core Information

🔹 Job Title: Product Marketing Manager, Digital Ad Products

🔹 Company: Entravision

🔹 Location: Burbank, California, United States

🔹 Job Type: Full-Time, Hybrid (4 days in office, 1 day remote)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing go-to-market strategies for Entravision’s digital advertising solutions
• Collaborating with cross-functional stakeholders to assess market gaps and define strategic direction
• Executing marketing plans with the sales team to drive advertiser engagement
• Gathering advertiser pain points and influencing product development
• Crafting compelling narratives and sales enablement materials to support sales efforts

ASSUMPTION: This role requires a strong understanding of digital advertising and marketing, as well as excellent communication and organizational skills.

📋 Key Responsibilities

✅ Own the digital advertising product suite with a strong understanding of digital advertising/marketing

✅ Develop and execute go-to-market strategies for Entravision’s digital advertising products in collaboration with the General Manager

✅ Define the value proposition of new products and create effective sales collateral, including sell sheets, sales pitch decks, case studies, and packages

✅ Use strong storytelling skills to build narratives and simplify marketing messaging to resonate with different business verticals

✅ Write sales talking points for sellers to use while pitching Entravision solutions

✅ Partner closely with the Sales team to understand advertiser pain points, form business requirements, and prioritize solutions to influence product development

✅ Partner with cross-functional teams to develop and execute regional programs and initiatives

ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree or above

Experience: 3+ years of product marketing or paid media experience with digital ad products

Required Skills:

• Proven experience in product marketing or paid media with digital ad products
• Ability to build compelling narratives and simplify marketing messaging
• Experience crafting product positioning and sales enablement materials
• Strong communication, organizational, and analytical skills
• Commercial mindset with experience building business cases from market research and analysis

Preferred Skills:

• Previous experience working with a field sales organization calling on local businesses
• Previous client-facing experience
• Strong knowledge of leading digital platforms (e.g., Meta, Google Ads, programmatic media)
• Hispanic/Multicultural marketing experience

ASSUMPTION: Candidates with experience in digital agencies, media companies with digital advertising offerings, or similar digital advertising experience are strongly preferred.

💰 Compensation & Benefits

Salary Range: $120,000 per year

Benefits:

• Entravision participates in the E-Verify system to confirm work eligibility for all new hire employees
• Entravision Communications is an Equal Opportunity Employer and encourages women and minorities to apply

Working Hours: Full-time, 40 hours per week, with flexibility to travel up to 20% of the time

ASSUMPTION: The salary range provided is based on industry standards for a mid-level product marketing role in the digital advertising industry in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Entravision is a leading global advertising, media, ad-tech, and commerce solutions company, connecting brands to consumers in 41 countries

Company Size: 1,001-5,000 employees

Founded: 1996, in Santa Monica, California

Company Description:

• Entravision represents top platforms and publishers, offering a wide range of services anchored by a world-class sales operation, healthy financials, and unique commercial partnerships
• The company serves more than 4,500 technology and consumer brand clients, targeting more than 3 billion consumers around the world with a combined GDP of $36 trillion dollars
• Entravision’s global commercial footprint is anchored by strategic regional operations in the US, Latin America, Europe, and Asia

Company Specialties:

• Digital Marketing
• Media
• Mobile Marketing
• Programmatic
• Mobile Advertising
• Data Services
• Content Marketing
• Local Marketing
• Marketing Automation
• Growth
• User Acquisition
• VAS
• Audio Programmatic
• App Performance
• CTV
• Socialcommerce
• DSP
• US
• Latam
• Europe
• Asia
• APAC
• Pakistan
• Middle East

Company Website: entravision.com

ASSUMPTION: Entravision's extensive global presence and diverse service offerings provide ample opportunities for career growth and exposure to various aspects of the advertising and media industries.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: Reports directly to the General Manager, US Digital

Work Arrangement: Hybrid role with 4 days per week in the Burbank, CA office and Fridays working from home

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its digital advertising offerings
• Opportunities to work on high-impact projects with a global reach
• Possibility to gain experience in various aspects of the advertising and media industries

ASSUMPTION: This role offers significant growth potential for the right candidate, given Entravision's global presence and diverse service offerings.

🌍 Location & Work Environment

Office Type: Hybrid (4 days in office, 1 day remote)

Office Location(s): Burbank, California, United States

Geographic Context:

• Burbank is located in the Greater Los Angeles area, offering a mix of urban and suburban living
• The city is known for its vibrant entertainment industry and outdoor recreational opportunities
• Burbank has a Mediterranean climate, with mild winters and hot summers

Work Schedule: Full-time, 40 hours per week, with flexibility to travel up to 20% of the time

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the Hiring Manager and other team members
• Final interview with the General Manager
• Background check and offer

Key Assessment Areas:

• Digital advertising and marketing expertise
• Product marketing experience and skills
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit with Entravision's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with digital advertising and marketing
• Research Entravision's company culture and be prepared to discuss how your values align with the company's

ATS Keywords: Digital Advertising, Product Marketing, Sales Enablement, Market Research, Storytelling, Communication, Organizational Skills, Analytical Skills, B2B Marketing, Client-Facing Experience, Digital Platforms Knowledge, Commercial Mindset, Flexibility, Hispanic Marketing

ASSUMPTION: Entravision's hiring process is designed to assess candidates' technical skills, cultural fit, and problem-solving abilities, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• CRM and marketing automation platforms (e.g., Salesforce, Marketo)
• Digital advertising platforms (e.g., Google Ads, Meta Ads, programmatic media)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite and Google Workspace is required, while experience with CRM, marketing automation, and digital advertising platforms is preferred.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability

Work Style:

• Entrepreneurial and fast-paced
• Data-driven and analytical
• Strong focus on teamwork and collaboration
• Adaptable and flexible
• Results-oriented and accountable

Self-Assessment Questions:

• How do your personal values align with Entravision's company values?
• How do you approach working in a fast-paced, data-driven environment?
• Can you provide an example of a time when you had to adapt quickly to a significant change in your work environment?

ASSUMPTION: Entravision's work environment is dynamic and fast-paced, requiring employees to be adaptable, data-driven, and results-oriented.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing on-site collaboration and remote work effectively
• Travel requirements up to 20% of the time
• Working with diverse teams across various time zones

ASSUMPTION: These challenges require strong time management, communication, and adaptability skills to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses on digital advertising products and requires a strong understanding of digital advertising/marketing
• Entravision's global presence and diverse service offerings provide unique opportunities for career growth and exposure to various aspects of the advertising and media industries
• Career path comparison: This role can lead to leadership positions within Entravision's digital advertising division or related fields

ASSUMPTION: This role offers unique opportunities for career growth and exposure to various aspects of the advertising and media industries, setting it apart from similar product marketing roles.

📝 Sample Projects

• Developing a go-to-market strategy for a new digital advertising product, including market research, competitive analysis, and positioning
• Crafting sales enablement materials, such as sell sheets, pitch decks, and case studies, to support the launch of a new digital advertising product
• Conducting market research and analysis to inform product development and improve existing digital advertising offerings

ASSUMPTION: These sample projects highlight the strategic and tactical aspects of the role, requiring strong analytical, communication, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the current digital advertising product portfolio and any upcoming launches?
• How does this role collaborate with the sales team, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the digital advertising industry, and how does Entravision plan to address them?
• How does Entravision support the professional development and growth of its employees?
• What is the company's approach to work-life balance, especially for hybrid roles?

ASSUMPTION: These questions help assess the role's responsibilities, the company's priorities, and the work environment, allowing candidates to make informed decisions about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with digital advertising and marketing
• Research Entravision's company culture and be prepared to discuss how your values align with the company's
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.