Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Techland S.A.

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-time

🔹 Category: Computer Games

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and maintaining product identity, positioning, and messaging
• Developing and executing global marketing strategies
• Collaborating with game teams to identify key in-game events and product updates
• Leading multi-channel marketing campaigns
• Overseeing creative development of promotional materials
• Establishing and tracking KPIs to optimize marketing efforts
• Managing marketing budgets and monitoring spend

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Collaborate with the Franchise Director to define and maintain the product identity, positioning, and messaging across all marketing touchpoints.

✅ Partner with the Marketing & Communications Director to develop and execute global marketing strategies, driving brand awareness, user acquisition, and organic growth.

✅ Work with the game team to identify key in-game events and product updates, translating them into actionable marketing roadmaps.

✅ Lead the execution of multi-channel marketing campaigns, collaborating with internal teams like Communications, Community, and Paid Media to maximize player engagement and retention.

✅ Oversee the creative development of promotional materials, ensuring they align with the product vision and resonate with players.

✅ Establish and track KPIs, using data insights to optimize marketing efforts and improve performance.

✅ Manage marketing budgets, monitor spend, and report on the efficiency of marketing investments, ensuring alignment with product goals and KPIs.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization. It requires strong project management skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)

Experience: 4+ years in project marketing or brand marketing management

Required Skills:

• Deep understanding of the gaming industry and gaming trends
• Experience developing and implementing marketing/brand campaigns
• Experience working with briefs and stakeholders
• Strong interpersonal and communication skills
• Flexibility to adapt to changing priorities
• Very good command of English

Preferred Skills:

• Experience in cooperating with creative agencies/departments
• Experience in cooperating with external partners/suppliers

ASSUMPTION: Candidates with experience in the gaming industry or relevant marketing roles will be well-suited for this position. Familiarity with gaming trends and target audience preferences is essential.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Product Marketing Manager role in Poland, the estimated salary range is 15,000 - 25,000 PLN gross per month. This is an AI-assisted estimate and should be verified with the employer.

Benefits:

• Private Medical Care
• Life Insurance
• Pro-Health Campaigns
• Gifts for Different Occasions

Working Hours: Full-time, with flexible working hours and no dress code

ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and skills. Benefits are subject to change and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Techland is a leading video game company with over 30 years of experience in the gaming industry. They are known for creating iconic franchises like Call of Juarez and Dying Light.

Company Size: Techland has 501-1,000 employees, providing a medium to large company environment with opportunities for growth and collaboration.

Founded: 1991, with a rich history in game development and publishing

Company Description:

• Techland is committed to pushing the boundaries of game development
• They focus on open-world action, storytelling, and community engagement
• With ambitious plans for the future, they are looking for passionate people to join their team

Company Specialties:

• Computer Games
• Video Games
• Games Development
• Multi-Platform Game Engine
• Games Publishing
• Console Games

Company Website: techland.net

ASSUMPTION: Techland's extensive experience in the gaming industry and commitment to innovation make it an attractive employer for gaming enthusiasts and marketing professionals alike.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Product Marketing Manager will report to the Marketing & Communications Director and collaborate with various internal teams and stakeholders.

Work Arrangement: This is an on-site role with flexible working hours and no dress code, offering a balance between structure and autonomy.

Growth Opportunities:

• Potential career progression into senior marketing roles or leadership positions
• Opportunities to work on high-profile gaming projects and franchises
• Chance to develop skills in cross-functional collaboration and stakeholder management

ASSUMPTION: This role offers opportunities for professional growth and development within the gaming industry and Techland's organization.

🌍 Location & Work Environment

Office Type: Techland's Warsaw office is a modern, state-of-the-art facility with chillout zones, a fully equipped kitchen, and a free car park (limited space).

Office Location(s): ul. Inflancka 4C, Warszawa, mazowieckie 00-189, PL

Geographic Context:

• Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene and a thriving gaming industry
• The city is known for its rich history, beautiful architecture, and diverse culinary scene
• Warsaw is an ideal location for gaming professionals, with numerous gaming companies and events

Work Schedule: Full-time, with flexible working hours and no dress code

ASSUMPTION: Warsaw offers a dynamic work environment with a strong gaming industry presence, providing ample opportunities for networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the Marketing & Communications Director and other stakeholders
• Final decision and job offer

Key Assessment Areas:

• Marketing and campaign strategy development
• Gaming industry knowledge and trends
• Communication and presentation skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and gaming industry experience
• Prepare examples of successful marketing campaigns you've worked on and how you've optimized them based on data insights
• Demonstrate your understanding of Techland's games and target audience during the interview

ATS Keywords: Product Marketing, Brand Marketing, Gaming Industry, Marketing Campaigns, Stakeholder Management, KPIs, Marketing Budgets, Player Engagement, Organic Growth

ASSUMPTION: Techland's application process is designed to assess candidates' marketing skills, gaming industry knowledge, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Techland uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Passion for gaming and commitment to delivering unforgettable experiences
• Drive for quality, innovation, and community engagement
• Collaboration and teamwork across departments and locations

Work Style:

• Flexible and adaptable, with a focus on results and performance
• Data-driven and analytical, with a strong emphasis on continuous improvement
• Collaborative and inclusive, with a focus on open communication and feedback

Self-Assessment Questions:

• Do you have a deep passion for gaming and a strong understanding of gaming trends?
• Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
• Do you thrive in a collaborative, team-based work environment?

ASSUMPTION: Techland values candidates who are passionate about gaming, results-driven, and able to work effectively in a collaborative environment.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders simultaneously
• Balancing strategic planning with hands-on campaign execution
• Adapting to changing market trends and player preferences
• Working in a fast-paced, dynamic gaming industry

ASSUMPTION: This role presents unique challenges and opportunities for growth within the gaming industry and Techland's organization.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on product marketing within the gaming industry
• Techland's global presence and focus on open-world action games set this role apart from similar positions in other companies
• Career progression opportunities may include senior marketing roles or leadership positions within Techland's organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other industries or companies.

📝 Sample Projects

• Developing and executing a global marketing campaign for a new open-world action game
• Collaborating with the game team to identify key in-game events and translating them into actionable marketing roadmaps
• Optimizing marketing efforts based on data insights and KPIs to improve player engagement and retention

ASSUMPTION: These sample projects illustrate the strategic and creative aspects of the Product Marketing Manager role at Techland.

❓ Key Questions to Ask During Interview

• How does this role contribute to Techland's overall marketing strategy and company goals?
• What are the most significant challenges facing the gaming industry, and how can this role address them?
• How does Techland support the professional growth and development of its employees?
• What is the typical career path for a Product Marketing Manager at Techland?
• How does Techland foster a collaborative and inclusive work environment?

ASSUMPTION: These questions help candidates better understand the role, the company, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and gaming industry experience
• Prepare examples of successful marketing campaigns you've worked on and how you've optimized them based on data insights
• Demonstrate your understanding of Techland's games and target audience during the interview
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.