📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Essity
🔹 Location: Gothenburg, Västra Götaland, Sweden
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans for orthopedic and incontinence products
- Collaborating with Nordic Brand Managers and local marketing teams
- Supporting sales teams with product knowledge, training, and customer communication
- Leveraging digital marketing skills to create and activate campaigns
ASSUMPTION: This role requires a strong understanding of B2B marketing, with a focus on medical technology and pharmaceuticals. Experience in orthopedics is a plus but not required.
📋 Key Responsibilities
✅ Develop and execute marketing plans for orthopedic and incontinence products, focusing on hospitals and pharmacies
✅ Collaborate with Nordic Brand Managers and local marketing teams to create and activate marketing campaigns
✅ Support sales teams with product knowledge, training, and customer communication, including support during tenders and pharmacy listings
✅ Develop and activate local media plans, and create and adapt marketing materials for various media types and target groups
✅ Launch new products according to plan and contribute to the development of the product portfolio
✅ Activate digital marketing campaigns and support the development of digital marketing strategies
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong project management and communication skills are essential.
🎯 Required Qualifications
Education: University degree in marketing, business administration, or a related field
Experience: Proven experience as a Product Marketing Manager, Brand Manager, or similar role, with a focus on B2B marketing in medical technology
Required Skills:
- Proven experience in B2B marketing, with a focus on medical technology
- Strong digital marketing skills, with experience activating campaigns
- Excellent project management and communication skills
- Fluency in Swedish and English
- Proven ability to develop and execute marketing plans
- Strong analytical and problem-solving skills
Preferred Skills:
- Experience in orthopedics or incontinence care
- Experience working with pharmacies or hospitals
- Experience with product portfolio management
ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on medical technology. Experience in orthopedics is a plus but not required.
💰 Compensation & Benefits
Salary Range: SEK 500,000 - 650,000 per year (based on experience and qualifications)
Benefits:
- Competitive benefits package, including health insurance and pension plans
- Flexible work arrangements, with a hybrid work model
- Opportunities for professional development and growth
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Sweden. The benefits package is competitive and includes standard benefits for a company of Essity's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Essity is a leading global hygiene and health company, operating in over 150 countries with a focus on personal care, baby care, and medical solutions
Company Size: Essity has over 36,000 employees worldwide, with a decentralized organizational structure that allows for both global collaboration and local decision-making
Founded: Essity was founded in 2017, following the acquisition of SCA's hygiene business, with roots tracing back to 1849
Company Description:
- Essity is committed to breaking barriers to well-being, enabling customers and consumers to lead fuller lives at all stages of life
- The company's leading global brands, such as TENA, Tork, and JOBST, are trusted by consumers and healthcare professionals worldwide
- Essity is dedicated to sustainability, with a focus on reducing its environmental impact and contributing to a more circular economy
Company Specialties:
- Personal care, including baby care, feminine care, and incontinence care
- Medical solutions, including wound care, orthopedics, and compression therapy
- Professional hygiene solutions, including away-from-home tissue and consumer tissue
Company Website: Essity Careers
ASSUMPTION: Essity's size and global presence provide opportunities for both career growth and international exposure. The company's focus on sustainability and innovation makes it an attractive employer for socially conscious professionals.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Nordic Brand Manager and collaborates closely with local marketing teams and sales teams
Work Arrangement: Hybrid work model, with a mix of on-site and remote work
Growth Opportunities:
- Potential for career progression within the marketing function or into other areas of the business
- Opportunities to work on international projects and gain global experience
- Access to professional development and training programs
ASSUMPTION: This role offers strong potential for career growth and development within a large, global organization. Essity's decentralized structure provides opportunities for both local and international exposure.
🌍 Location & Work Environment
Office Type: Essity's Gothenburg office is a modern, collaborative workspace with a hybrid work model
Office Location(s): Mölndals bro 2, Gothenburg, Västra Götaland, Sweden
Geographic Context:
- Gothenburg is Sweden's second-largest city, with a vibrant cultural scene and a strong focus on innovation and technology
- The city is home to a diverse range of industries, including life sciences, automotive, and IT
- Gothenburg has a mild, maritime climate with cool summers and mild winters
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: Gothenburg offers a high quality of life, with a strong job market and a diverse range of cultural and recreational opportunities. Essity's hybrid work model provides flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the Nordic Brand Manager and local marketing team members
- Final interview with the Nordic Brand Manager and the Global Marketing Director
Key Assessment Areas:
- Marketing strategy and planning skills
- Digital marketing expertise
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Essity's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Essity's business and the specific role requirements
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research Essity's company culture and values to show your fit with the organization
ATS Keywords: Product Marketing, Brand Management, B2B Marketing, Medical Technology, Digital Marketing, Marketing Strategy, Marketing Planning, Collaboration, Communication, Problem Solving, Orthopedics, Incontinence Care, Pharmaceuticals
ASSUMPTION: Essity's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit. Tailoring your application to the specific role and company is essential for success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Essity uses a range of marketing and project management tools to support its global operations. Proficiency in these tools is not required but can be an asset.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers at the heart of everything we do
- Innovation: Pushing boundaries to create sustainable solutions for a better future
- Collaboration: Working together to achieve more
Work Style:
- Flexible and adaptable, with a focus on results and delivery
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Performance-driven, with a focus on continuous improvement and learning
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your marketing approach?
- Can you provide an example of a time when you pushed boundaries to create innovative marketing solutions?
- How do you approach collaboration and teamwork in a hybrid work environment?
ASSUMPTION: Essity's company culture is characterized by a strong focus on innovation, collaboration, and customer-centricity. Candidates should be able to demonstrate alignment with these values and a willingness to adapt to a flexible, hybrid work environment.
⚠️ Potential Challenges
- Balancing multiple projects and priorities in a fast-paced, dynamic work environment
- Navigating a decentralized organizational structure with both global and local decision-making
- Adapting to a hybrid work model and maintaining strong communication and collaboration with remote team members
- Managing stakeholder expectations and competing priorities from multiple teams and functions
ASSUMPTION: Essity's fast-paced, dynamic work environment can present challenges, but also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a strong focus on B2B marketing, with a specific emphasis on medical technology and pharmaceuticals
- Orthopedics and incontinence care are niche markets with unique customer segments and distribution channels
- Career progression in this role may lead to opportunities in global marketing, brand management, or other areas of the business
ASSUMPTION: This role is unique in its focus on medical technology and pharmaceuticals, with a specific emphasis on orthopedics and incontinence care. Candidates should have relevant experience and be prepared to work in a niche market.
📝 Sample Projects
- Developing and executing a marketing campaign for a new orthopedic product launch, targeting hospitals and pharmacies
- Creating and activating a digital marketing campaign to raise awareness of Essity's incontinence care products among healthcare professionals
- Supporting the development of a new product portfolio for Essity's orthopedics business, including market research, competitive analysis, and customer segmentation
ASSUMPTION: These sample projects illustrate the range of marketing activities and responsibilities for this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for Essity's orthopedics and incontinence care businesses, and how this role fits into that strategy?
- How does the Nordic Brand Manager support the local marketing teams, and what is the expected level of collaboration in this role?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured?
- How does Essity support the professional development and growth of its marketing employees?
- What are the key challenges facing the orthopedics and incontinence care businesses, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your understanding of Essity's business and marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research Essity's company culture and values to show your fit with the organization
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
