Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: RCA

🔹 Location: Saint-Herblain, Pays de la Loire, France

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining go-to-market strategies for RCA's solutions
• Orchestrating product launches and analyzing performance
• Collaborating with marketing, product, and sales teams
• Ensuring effective market introduction of offerings

ASSUMPTION: This role requires a strong understanding of product marketing, go-to-market strategies, and market analysis. The ideal candidate will have experience in SaaS or IT sectors and be comfortable working in a collaborative environment.

📋 Key Responsibilities

✅ Contribute to the success of RCA's solutions by defining go-to-market strategies, orchestrating launches, and analyzing performance

✅ Coordinate efforts between marketing, product, and sales teams to ensure effective market introduction of offerings

✅ Define and exploit KPIs to measure the impact of marketing efforts and product performance

✅ Collaborate with various internal and external stakeholders to gather feedback and make informed decisions

ASSUMPTION: The role requires strong project management skills, the ability to define actionable plans, and excellent communication skills. The ideal candidate will be a team player who enjoys sharing knowledge and giving feedback.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of experience in a similar role, preferably in SaaS or IT sectors

Required Skills:

• Product marketing and go-to-market strategies
• Market analysis and customer knowledge
• Project management and coordination
• Excellent communication skills (written and oral)

Preferred Skills:

• Experience in the sector of solutions for enterprise management or BtoB

ASSUMPTION: The ideal candidate will have a proven track record in product marketing, strong analytical skills, and the ability to work effectively in a team environment.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for the Pays de la Loire region)

Benefits:

• Health insurance
• Retirement plan
• Flexible working hours

Working Hours: 40 hours per week, with flexible hours available

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: RCA is a software development company specializing in solutions for expert-comptable professionals. The company operates in a competitive market with a focus on innovation and customer satisfaction.

Company Size: RCA is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: RCA was founded in 1999 and has since grown to become a leading provider of solutions for expert-comptable professionals.

Company Description:

• RCA develops two main product lines: a range of 13 software solutions for expert-comptable cabinets and a digital collaborative platform for experts-comptables and their clients (MEG)
• The company is 100% autonomous and based in Saint-Herblain, near Nantes
• RCA is associated with the CEG, a think tank for the expert-comptable profession, and is a member of the Village Connecté, a partner for the digital transition of cabinets

Company Specialties:

• Software development
• Expert-comptable solutions
• Digital collaborative platforms
• Innovation and customer satisfaction

Company Website: http://www.rca.fr

ASSUMPTION: RCA's focus on innovation and customer satisfaction creates an environment that values creativity, collaboration, and continuous learning.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: The Product Marketing Manager reports directly to the Marketing Director and works closely with the Product, Sales, and Customer Success teams

Work Arrangement: On-site, with the possibility of flexible hours and remote work arrangements for certain tasks

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Product Marketing Manager or Marketing Director
• Expansion into other areas of the business, such as product management or sales
• Professional development opportunities, including training and workshops

ASSUMPTION: The Product Marketing Manager role offers a unique opportunity to work in a dynamic and innovative environment, with the potential for significant career growth and development.

🌍 Location & Work Environment

Office Type: RCA's headquarters is located in Saint-Herblain, near Nantes, in a modern and collaborative workspace

Office Location(s): 8, Rue Édith Piaf, Bâtiment A, Saint-Herblain, Pays de la Loire 44800, FR

Geographic Context:

• Saint-Herblain is a suburb of Nantes, located in the Pays de la Loire region of France
• The area offers a high quality of life, with a mix of urban and rural environments, as well as easy access to beaches and outdoor activities
• Nantes is a vibrant city with a rich cultural heritage, a thriving arts scene, and a diverse range of restaurants and cafes

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexible hours available

ASSUMPTION: RCA's location in Saint-Herblain provides a convenient and enjoyable work environment, with easy access to the vibrant city of Nantes and the natural beauty of the Pays de la Loire region.

💼 Interview & Application Insights

Typical Process:

• Phone screening to discuss the candidate's background and experience
• Two in-depth interviews, including a case study presentation
• Final decision and offer

Key Assessment Areas:

• Product marketing and go-to-market strategies
• Market analysis and customer knowledge
• Project management and coordination
• Communication skills (written and oral)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the case study presentation by researching RCA's products and market position
• Demonstrate your enthusiasm for the role and the company during the interviews

ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Analysis, Customer Knowledge, Project Management, KPI Definition, Communication Skills, Team Collaboration

ASSUMPTION: RCA's recruitment process is designed to be simple, transparent, and focused on finding the best fit for the company and the candidate. The company values open communication and provides feedback at each stage of the process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management software (e.g., Asana, Trello)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, project management software, and CRM software, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Customer satisfaction
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced environment
• Focus on results and continuous improvement
• Strong emphasis on collaboration and communication

Self-Assessment Questions:

• Do you thrive in a dynamic and innovative environment?
• Are you comfortable working in a collaborative team setting?
• Do you have a strong focus on results and continuous improvement?

ASSUMPTION: RCA values candidates who are passionate about innovation, customer satisfaction, and collaboration. The ideal candidate will be a strong team player with a results-driven attitude and a willingness to adapt to a dynamic work environment.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and flexibility
• Collaborating with multiple teams and stakeholders may require strong communication and project management skills
• The role may involve working on multiple projects simultaneously, requiring strong organizational skills and time management
• The company's focus on innovation and customer satisfaction may require a willingness to learn and adapt to new technologies and market trends

ASSUMPTION: The Product Marketing Manager role offers a unique opportunity to work in a dynamic and innovative environment, but it also presents challenges that require strong adaptability, communication, and project management skills.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a stronger emphasis on market analysis and customer knowledge
• RCA's focus on innovation and customer satisfaction creates a unique work environment that values creativity, collaboration, and continuous learning
• This role offers significant opportunities for career growth and development within the marketing department and the company as a whole

ASSUMPTION: The Product Marketing Manager role at RCA is unique in its focus on market analysis and customer knowledge, as well as its emphasis on innovation and customer satisfaction. The role offers significant opportunities for career growth and development within the marketing department and the company as a whole.

📝 Sample Projects

• Conducting market research to identify trends and opportunities for RCA's products
• Developing and executing go-to-market strategies for new product launches
• Analyzing product performance and making data-driven recommendations for improvement

ASSUMPTION: The ideal candidate will have experience with market research, go-to-market strategies, and data analysis, as well as a strong understanding of the expert-comptable market and RCA's products.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into it?
• How does RCA approach collaboration and communication between marketing, product, and sales teams?
• What are the biggest challenges facing the expert-comptable market, and how does RCA plan to address them?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does RCA support work-life balance for its employees?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions about the role, the company, and the market to demonstrate their interest and fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the case study presentation by researching RCA's products and market position
• Demonstrate your enthusiasm for the role and the company during the interviews
• Follow up with the hiring manager one week after the final interview, expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.