📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Anomalo
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Driving awareness, engagement, and conversion among key personas
- Positioning Anomalo's solutions as the definitive answer to critical customer problems
- Producing high-impact assets such as blogs, whitepapers, case studies, and product tutorials
- Spearheading go-to-market collaboration with cross-functional teams and ecosystem partners
ASSUMPTION: This role requires a strong understanding of the modern data stack and AI/ML customer workflows, as well as proven ability to create engaging content for technical audiences.
📋 Key Responsibilities
✅ Drive awareness, engagement, and conversion among data governance leaders, enterprise AI/BI teams, business decision-makers, and other key personas
✅ Position Anomalo’s solutions as the definitive answer to critical customer problems by understanding audience pain points and the broader market landscape
✅ Produce high-impact assets such as blogs, whitepapers, case studies, videos, visuals, and product tutorials that showcase Anomalo’s UI and features in action
✅ Spearhead go-to-market collaboration with Product, Partnerships, Customer Success, and Sales teams to amplify Anomalo’s brand pillars across content, campaigns, and events
✅ Collaborate with ecosystem partners like Databricks, Snowflake, Alation, Atlan, and the cloud hyperscalers to co-create marketing materials and support joint go-to-market strategies
ASSUMPTION: This role involves a significant amount of content creation and collaboration with various teams and partners, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in product marketing, content marketing, or a related role within the tech industry
Required Skills:
- Proven ability to produce engaging and actionable content for technical audiences (work samples required)
- Familiarity or experience with tools and partner ecosystems like Databricks, Snowflake, and smaller ISVs (industry experience required)
- Understanding of how AI/ML tools are purchased, applied, and embedded into existing workflows and tech stacks
- Experience working effectively with Product, Sales, Customer Success, and Partner teams
- Ability to think through principles and systems, track metrics, and evaluate processes for impactful content creation
- Ability to thrive in a fast-paced startup environment and lead projects through execution
Preferred Skills:
- Experience working remotely in a distributed team
- Fluency in additional languages (e.g., Spanish, French, German)
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the content creation and collaboration involved.
💰 Compensation & Benefits
Salary Range: The estimated annual salary range for this role is $140,000 - $160,000 plus meaningful equity. This estimate is based on industry standards for similar roles, experience levels, and locations.
Benefits:
- Generous Time Off: Enjoy 17 company holidays and unlimited vacation time that we encourage you to take. We also have a company-wide winter break the last week of the year.
- Health Benefits: Comprehensive family-friendly medical, dental, and vision insurance plans. Anomalo covers 90% of your premiums. We provide access to family planning and reproductive care for our employees and their families by partnering with Carrot Fertility. We provide mental health and wellness benefits for all employees, covered at 100%.
- Family Comes First: We offer 16 weeks of parental leave, during which you will receive your full pay.
- Investment in the company & your future: Every employee is granted a meaningful equity package. We also offer life insurance and a 401(k) plan.
- Fully Remote: We offer a generous $1,000 stipend to ensure your remote office is comfortable.
- Quarterly Onsites: While we love the flexibility of being remote-first, we also recognize the value of spending time together in person. We make time to get together (in a new destination!) for a company-wide offsite each quarter.
Working Hours: This role requires a full-time commitment, with a standard workweek of 40 hours. However, Anomalo encourages work-life balance and offers flexibility in how and when employees complete their work.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual factors such as skills, experience, and market conditions. The benefits listed are subject to change and may vary based on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Anomalo operates in the software development industry, focusing on data quality solutions for the modern data stack.
Company Size: Anomalo is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Anomalo was founded in 2018, making it a relatively young and growing company.
Company Description:
- Anomalo is a complete data quality platform that automatically detects and explains issues in your enterprise data.
- It uses unsupervised learning to detect complex issues like distribution changes that static rules miss.
- Anomalo works with some of the biggest brands leveraging data today, like Block, Discover, Atlassian, and Included Health.
Company Specialties:
- Data quality monitoring and analysis
- Automated anomaly detection and root cause analysis
- Integration with the modern data stack
Company Website: https://www.anomalo.com/
ASSUMPTION: Anomalo is a well-funded, growing company with a strong focus on innovation and customer success. It operates in a competitive market and values employees who can drive results and adapt to change.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in product marketing, content marketing, or a related role.
Reporting Structure: The Product Marketing Manager reports directly to the Director of Technical Product Marketing.
Work Arrangement: This is a remote-first role, open to all qualified candidates currently based in the United States. The role requires flexibility to travel to support trade shows and other events (approximately 5%).
Growth Opportunities:
- As Anomalo continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a leadership role.
- The company offers a generous equity package, providing employees with the opportunity to grow alongside the company.
- Anomalo's focus on customer success and innovation creates an environment where employees can learn and develop new skills.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-first, with quarterly onsites and flexibility to travel for events (approximately 5%).
Office Location(s): This role is open to all qualified candidates currently based in the United States.
Geographic Context:
- The United States has a diverse and dynamic tech industry, with numerous opportunities for growth and innovation.
- Anomalo's remote-first policy allows employees to work from anywhere in the United States, providing flexibility and work-life balance.
- The company's focus on data quality solutions makes it an attractive option for professionals looking to work in the data and analytics space.
Work Schedule: This role requires a full-time commitment, with a standard workweek of 40 hours. However, Anomalo encourages work-life balance and offers flexibility in how and when employees complete their work.
ASSUMPTION: The remote-first policy and flexible work arrangements at Anomalo make it an attractive option for professionals looking for a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- Take-home assignment or case study
- Final interview with the team
Key Assessment Areas:
- Content creation and storytelling skills
- Understanding of the modern data stack and AI/ML customer workflows
- Cross-functional collaboration and project management skills
- Alignment with Anomalo's company values and culture
Application Tips:
- Highlight your experience with data-driven content creation and marketing strategies
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment
ATS Keywords: Product marketing, content marketing, data quality, AI/ML, modern data stack, cross-functional collaboration, remote work
ASSUMPTION: Anomalo's interview process is designed to assess the candidate's skills and cultural fit, with a focus on problem-solving, collaboration, and adaptability.
🛠️ Tools & Technologies
- Content creation and management tools (e.g., WordPress, Google Docs, Asana)
- Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
- Data visualization and presentation tools (e.g., PowerPoint, Tableau)
- Video conferencing and collaboration tools (e.g., Zoom, Slack)
ASSUMPTION: The specific tools and technologies used at Anomalo may vary based on the employee's role and responsibilities. However, the company is likely to use industry-standard tools for content creation, marketing automation, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Own It: We don’t just do our jobs—we own getting to the best results across the company.
- Act & Adapt: We prioritize action, learn from mistakes, and continuously improve with humility and curiosity.
- Thrive Together: We embrace diversity, assume best intentions, and support each other to succeed as a team.
- Opacity Zero: Thoughtful transparency enables us to work autonomously and make great decisions.
- Customer Focus: We anticipate, innovate for, and deliver what matters most to our current and future customers.
- Work Smart: Work when, where, and how you’re most effective—outcomes matter more than hours.
Work Style:
- Remote-first and flexible work arrangements
- Collaborative and dynamic team environment
- Focus on innovation, customer success, and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, startup environment, and are you comfortable leading projects through execution?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you align with Anomalo's company values, and can you contribute to a positive and inclusive work environment?
ASSUMPTION: Anomalo's company culture values autonomy, collaboration, and continuous learning. Employees who can thrive in a dynamic, remote-first environment and align with the company's values are likely to succeed in this role.
⚠️ Potential Challenges
- The remote-first work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
- The fast-paced startup environment may be demanding and require employees to adapt quickly to changes and new priorities.
- The focus on customer success and innovation may require employees to work outside of standard business hours to meet deadlines or attend events.
- The competitive nature of the data quality market may present challenges in terms of standing out and driving results.
ASSUMPTION: These potential challenges can be mitigated by strong communication, time management, and adaptability skills, as well as a clear understanding of Anomalo's company culture and values.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on content creation and storytelling skills, as well as a strong understanding of the modern data stack and AI/ML customer workflows.
- In the data quality market, Anomalo's focus on automated anomaly detection and root cause analysis sets it apart from competitors, requiring employees to have a strong understanding of these unique features and benefits.
- Compared to other marketing roles, this position offers significant growth potential, with opportunities to make a meaningful impact on the company's success and contribute to its continued growth and innovation.
ASSUMPTION: This role is well-suited to marketing professionals with a strong background in content creation and storytelling, as well as a deep understanding of the modern data stack and AI/ML customer workflows. Candidates with experience in the data quality market or a related industry are likely to be particularly successful in this role.
📝 Sample Projects
- Creating a comprehensive content marketing strategy to drive awareness, engagement, and conversion among key personas
- Developing a series of blog posts, whitepapers, and case studies that showcase Anomalo's UI and features in action
- Collaborating with ecosystem partners to co-create marketing materials and support joint go-to-market strategies
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the Product Marketing Manager role at Anomalo. Candidates should be prepared to discuss their relevant experience and how they would approach these projects in the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the typical content marketing strategy for a product like Anomalo, and how would you tailor it to our target personas?
- How do you approach collaborating with cross-functional teams and ecosystem partners to amplify a brand and support joint go-to-market strategies?
- Can you provide an example of a time when you had to adapt to a significant change in a project or role, and how did you approach it?
- How do you ensure that your content marketing efforts are driving results and aligning with the company's overall business objectives?
- What steps do you take to stay up-to-date with industry trends and best practices in data quality and AI/ML customer workflows?
ASSUMPTION: These key questions are designed to assess the candidate's problem-solving skills, adaptability, and alignment with Anomalo's company values and culture. Candidates should be prepared to provide specific examples and anecdotes that illustrate their relevant experience and qualifications.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences, highlighting your content creation and marketing strategies, as well as your understanding of the modern data stack and AI/ML customer workflows
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment
- If selected for the final interview, be prepared to present a sample content marketing plan or project that showcases your skills and approach to the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position and ask about the next steps in the hiring process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
