📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Manychat
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Relocation support available)
🚀 Job Overview
Key aspects of this role include:
- Leading user activation and retention strategies
- Collaborating cross-functionally with Product, Growth Marketing, Monetization, Analytics, Design, and Enablement teams
- Optimizing customer journeys from acquisition to in-product experiences
- Conducting market research and generating user insights
- Driving adoption, usage, and upgrades to paid plans
ASSUMPTION: This role requires a strong background in B2B2C SaaS product marketing, with a focus on product-led growth (PLG) motions. The ideal candidate will have a deep understanding of user needs, market dynamics, and competition.
📋 Key Responsibilities
✅ Partner with cross-functional teams to influence activation, monetization, and retention strategies
✅ Collaborate with the Monetization stream to drive upgrades and cross-sells
✅ Plan and execute internal and external GTM strategies to increase ARR for monetization experiments and initiatives
✅ Align cross-functionally between product and customer-facing teams to execute GTM
✅ Implement key transactional and marketing lifecycles around Monetization
✅ Conduct continuous market research to bring insights to the team
✅ Develop journeys that drive adoption, usage, and upgrades to paid plans
✅ Generate user insights through data and user research, while also benchmarking against PLG best practices
✅ Own “initial experiences”, such as high-converting templates on desktop and mobile
ASSUMPTION: This role requires a high level of empathy, curiosity, and adaptability to thrive in a fast-paced environment where competitors, products, and customer segments evolve quickly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of proven marketing experience, with at least 3 years in B2B2C SaaS product marketing, preferably in PLG motions
Required Skills:
- Strong communication skills, with the ability to translate complex technical concepts into clear, compelling messaging that drives action
- High empathy and curiosity, with the ability to connect the dots and align stakeholders across differing viewpoints, cultures, and geographies
- Ability to operate autonomously in fast-paced environments where competitors, products, and customer segments evolve quickly
- Strong analytical skills and a deep understanding of user needs, market dynamics, and competition
- Fluency in English, both written and verbal, to effectively communicate with internal teams and external stakeholders
- Passion for the product, the customer, and the market
Preferred Skills:
- Experience with PLG motions in B2B2C SaaS
- Familiarity with chat marketing platforms and messaging apps
- Proficiency in data analysis and visualization tools
ASSUMPTION: Candidates with experience in B2B2C SaaS product marketing and a strong understanding of PLG motions will be best suited for this role. Familiarity with chat marketing platforms and messaging apps is a plus.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated, based on industry standards for a Product Marketing Manager with 5-10 years of experience in Barcelona)
Benefits:
- Comprehensive health insurance for both you and your family
- Professional development budget for conference tickets, online courses, and other relevant resources to help you grow
- Flexible benefits package to tailor perks that matter most to you
- Hybrid work and generous leave options to prioritize your work-life balance
- In-office perks, including free meals and snacks
- Company-funded sport activities, annual offsites, and team-building events
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager with 5-10 years of experience in Barcelona. Manychat offers a competitive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Manychat operates in the Software Development industry, focusing on chat marketing platforms and messaging apps. The market is competitive and fast-paced, with continuous innovation and evolution in customer communication channels.
Company Size: Manychat has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration. This size allows for a startup-like work culture while offering the resources and stability of a larger organization.
Founded: Manychat was founded in 2016, with headquarters in Austin, TX, and international offices in Barcelona, Yerevan, São Paulo, and Amsterdam. The company has experienced significant growth and success since its inception.
Company Description:
- Manychat is a leading Chat Marketing platform, enabling businesses and creators to drive more sales and conversions on messaging apps
- The company offers automation tools for Facebook Messenger, Instagram, WhatsApp, Telegram, and TikTok, helping customers build meaningful relationships with their audience
- Manychat is an official Meta Business Partner, backed by top investors, and trusted by over 1 million brands in 170+ countries
Company Specialties:
- Facebook Messenger
- Bot Creation
- Bot Marketing
- Messenger Marketing
- Chat Marketing
- Instagram Marketing
- Marketing Automation
- Chatbots
- Instagram Automation
Company Website: manychat.com
ASSUMPTION: Manychat's focus on chat marketing platforms and messaging apps positions it as a leader in the customer communication space. The company's growth and success can be attributed to its innovative products, strong partnerships, and commitment to customer satisfaction.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution. The ideal candidate will have 5-10 years of experience in product marketing, with a strong foundation in B2B2C SaaS and PLG motions.
Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and collaborate closely with cross-functional teams, including Product, Growth Marketing, Monetization, Analytics, Design, and Enablement.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. Manychat offers relocation support for the right candidate, allowing for flexibility in work location.
Growth Opportunities:
- As Manychat continues to grow, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career within the company
- The company fosters a startup work culture, encouraging fast decision-making, ambitious goal-setting, open feedback, and transparency
- Manychat values its team, offering competitive compensation and benefits, as well as a hybrid work model to split time between home and cozy offices
ASSUMPTION: The Product Marketing Manager role at Manychat offers significant growth potential, with opportunities to make a real impact in a fast-evolving market. The company's commitment to its team and fostering a startup work culture creates an environment conducive to professional development and success.
🌍 Location & Work Environment
Office Type: Manychat's Barcelona office is a cozy, collaborative workspace designed to foster creativity and productivity. The company offers in-office perks, including free meals and snacks, to support its team's well-being and comfort.
Office Location(s): Manychat's Barcelona office is located in the heart of the city, providing easy access to public transportation and nearby amenities.
Geographic Context:
- Barcelona is a vibrant, multicultural city with a rich history and a thriving tech industry
- The city offers a high quality of life, with a mild Mediterranean climate, beautiful architecture, and a diverse range of cultural attractions
- Barcelona is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: The Product Marketing Manager will work a full-time schedule (40 hours per week), with flexible hours and the option to work remotely. Manychat offers generous leave options to prioritize work-life balance.
ASSUMPTION: Manychat's Barcelona office provides a collaborative, comfortable work environment that supports the team's well-being and productivity. The city's vibrant culture, high quality of life, and excellent connectivity make it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study
- On-site or video interview with the hiring manager and cross-functional team members
- Final interview with the VP of Marketing
- Offer extension and onboarding
Key Assessment Areas:
- Product marketing experience and expertise
- Data analysis and market research skills
- Communication and collaboration skills
- Adaptability and problem-solving abilities
- Alignment with Manychat's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Demonstrate your understanding of Manychat's products, target audience, and market position in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, adaptability, and cultural fit
- Research Manychat's company culture and values to ensure a strong alignment with your personal work style and preferences
ATS Keywords: Product Marketing, B2B2C SaaS, PLG motions, User Activation, Retention Strategies, Market Research, Data Analysis, Collaboration, Cross-functional Teams, Onboarding, Customer Experience, Customer Journey, Monetization, GTM Strategies
ASSUMPTION: Manychat's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission. Applicants should tailor their application materials and prepare for interviews accordingly to showcase their qualifications and enthusiasm for the role.
🛠️ Tools & Technologies
- Asana
- Slack
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketo
- Salesforce
- HubSpot
ASSUMPTION: Manychat uses a variety of tools and technologies to streamline its operations, facilitate collaboration, and support its team's productivity. Familiarity with these tools is not required but may be beneficial for the ideal candidate.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Ambitious
- Transparent
Work Style:
- Fast-paced and dynamic
- Startup-like, with a focus on agility and adaptability
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and actionable
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments where competitors, products, and customer segments evolve quickly?
- Are you comfortable operating autonomously and making decisions with limited guidance?
- Do you have a strong customer focus and a deep understanding of user needs, market dynamics, and competition?
- Are you an effective communicator, with the ability to translate complex technical concepts into clear, compelling messaging that drives action?
- Do you align with Manychat's company values, including being customer-centric, innovative, collaborative, ambitious, and transparent?
ASSUMPTION: Manychat values candidates who are a strong cultural fit, with a customer-centric mindset, innovative spirit, collaborative work style, and alignment with the company's values. Self-assessment questions can help applicants evaluate their suitability for the role and ensure a strong fit with Manychat's work environment.
⚠️ Potential Challenges
- The fast-paced, competitive nature of the market may require the Product Marketing Manager to adapt quickly to changes and pivot strategies as needed
- Collaborating with cross-functional teams may present challenges in aligning stakeholders with differing viewpoints, cultures, and geographies
- The hybrid work arrangement may require the Product Marketing Manager to balance remote and on-site work effectively
- Barcelona's competitive job market may present challenges in attracting and retaining top talent
ASSUMPTION: The Product Marketing Manager role at Manychat presents unique challenges and opportunities for growth and success. Candidates should be prepared to adapt to a fast-paced environment, collaborate effectively with cross-functional teams, and balance remote and on-site work.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, the Product Marketing Manager at Manychat requires a stronger focus on user activation, retention strategies, and data-driven decision-making
- In the B2B2C SaaS space, Manychat's focus on chat marketing platforms and messaging apps sets it apart from competitors, offering unique opportunities for innovation and growth
- Career paths in product marketing may vary depending on the company's size, industry, and growth stage. At Manychat, the Product Marketing Manager role offers opportunities for growth and advancement as the company continues to expand
ASSUMPTION: The Product Marketing Manager role at Manychat is unique, with a strong focus on user activation, retention strategies, and data-driven decision-making. Candidates should be prepared to leverage their expertise in B2B2C SaaS product marketing and PLG motions to drive success in this role.
📝 Sample Projects
- Developing and executing a user onboarding strategy to drive adoption and usage of Manychat's chat marketing platform
- Conducting market research to identify trends and opportunities in the chat marketing space, and using insights to inform product development and go-to-market strategies
- Collaborating with the Monetization stream to drive upgrades and cross-sells, and optimizing pricing and packaging strategies to maximize revenue growth
ASSUMPTION: The Product Marketing Manager role at Manychat offers a variety of projects and initiatives, with a strong focus on user activation, retention strategies, and data-driven decision-making. Candidates should be prepared to leverage their expertise in B2B2C SaaS product marketing and PLG motions to drive success in these projects.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Product Marketing team in the next 6-12 months, and how can this role help address them?
- How does Manychat measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for growth and advancement within the Product Marketing team and the company as a whole?
- How does Manychat foster a culture of innovation and continuous learning, and what resources are available to support professional development?
- What is the team's approach to collaboration and cross-functional work, and how can this role contribute to improving existing processes and workflows?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to driving success. Candidates should focus on understanding the team's priorities, growth opportunities, and work environment to ensure a strong fit with Manychat's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on user activation, retention strategies, and data-driven decision-making
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, adaptability, and cultural fit
- Research Manychat's company culture and values to ensure a strong alignment with your personal work style and preferences
- Follow up with the Manychat team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
