📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Cymulate
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: Cybersecurity
🔹 Date Posted: June 23, 2025
🚀 Job Overview
Key aspects of this role include:
- Defining Cymulate's outbound strategy
- Creating compelling messaging and positioning
- Launching new features in collaboration with product management
- Enabling the field, business development, demand generation, and partner marketing
- Mapping the competitive landscape and positioning products within it
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to work cross-functionally.
📋 Key Responsibilities
- 🔹 Create compelling messaging and positioning, launch new features, enable the field, collaborate with business development and demand generation, and enable partner marketing
- 🔹 Be the expert in the company for customer needs and buying practices
- 🔹 Create powerful product positioning and clear messaging; Evangelize Cymulate's product offerings to buyers and practitioners
- 🔹 Map the competitive landscape and markets, and position Cymulate's products within them
- 🔹 Deliver high-impact product and feature launches in collaboration with product management
ASSUMPTION: This role requires a deep understanding of customer needs, strong communication skills, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- 3+ years of product management or product marketing experience for an enterprise-focused cybersecurity or networking company
Required Skills:
- Proven ability to communicate complex, technical concepts into easy-to-consume value propositions
- Proven track record of creating product messaging and content
- Deep understanding of the challenges that security teams and CISOs encounter
- Excellent verbal and written communication skills, including the ability to synthesize information from various stakeholders and write for different formats and tones of voice
- Strong analytical thinking and a desire for measurement, metrics, and continuous improvement
- Digitally savvy and able to operate across a multi-issue, multi-market, multi-channel communications landscape
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the cybersecurity industry
ASSUMPTION: Candidates should have a strong background in product marketing, excellent communication skills, and a deep understanding of the cybersecurity industry.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 3-5 years of experience in the cybersecurity sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, 40 hours per week
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity
Company Size: 201-500 employees
Founded: 2016
Company Description: Cymulate's Continuous Security Validation enables companies to challenge, assess, and optimize their cybersecurity posture against the evolving cyberthreat landscape, simply and continuously.
Company Specialties: Cyber Posture, Cyber Attack Simulation, Breach and Attack Simulation, Validate Controls, Security Validation, Security Risk Assessment, Cyber Risk Assessment, Security Testing, Security Controls, Security Threat Assessment, Cyber Intelligence, BAS, Breach and Attack Simulation, Cyber Threat Assessment, IT Security Assessment, and Automated Penetration Testing
📊 Role Analysis
Career Level: Mid-career
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: On-site, with flexible remote work options available
Growth Opportunities:
- Potential to move into a senior marketing role as the company grows
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology
Office Location: New York, NY, USA (with additional offices in Holon, Israel)
Geographic Context: The office is located in Midtown Manhattan, close to various amenities and public transportation options.
Work Schedule: Standard business hours with flexible scheduling options
💼 Interview & Application Insights
Typical Process:
1. Phone or video screen with the HR team
2. In-depth interview with the hiring manager and/or team members
3. Final interview with the VP of Marketing
Key Assessment Areas:
- Communication skills and ability to articulate complex concepts
- Understanding of the cybersecurity industry and Cymulate's products
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with Cymulate's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a dynamic, fast-paced environment
- Familiarize yourself with Cymulate's products and the cybersecurity industry
ATS Keywords: Product Marketing, Cybersecurity, Product Management, Marketing Strategy, Competitive Analysis, Messaging, Positioning, Launch Planning, Cross-functional Collaboration, Customer Needs, Buying Practices, Technical Communication, Analytical Thinking, Digital Savvy, Content Creation, Market Analysis
ASSUMPTION: The interview process may include case studies, scenario-based questions, and presentations to assess your strategic thinking and communication skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
1. How do you approach translating complex, technical concepts into easy-to-consume value propositions?
2. Can you provide an example of a successful product launch you've led, and what made it successful?
3. How do you stay up-to-date with industry trends and competitor activities in a fast-moving market like cybersecurity?
ASSUMPTION: Candidates should be comfortable working in a dynamic, collaborative environment and be able to adapt to change quickly.
⚠️ Potential Challenges
- The fast-paced nature of the role may require long hours and tight deadlines
- The role involves working with various teams and stakeholders, which can be challenging at times
- The cybersecurity industry is constantly evolving, requiring continuous learning and adaptation
📈 Similar Roles Comparison
- Product Marketing Manager (Cybersecurity): This role focuses more on outbound strategy and messaging, while other roles in the same category may emphasize inbound marketing, demand generation, or customer success.
- Product Marketing Manager (Technology): This role requires a deep understanding of the cybersecurity industry and its unique challenges, unlike roles in other technology sectors.
📝 Sample Projects
1. Developing a go-to-market strategy for a new Cymulate product feature
2. Creating a competitive landscape analysis and positioning Cymulate's products within it
3. Launching a high-impact product or feature campaign in collaboration with product management
💡 Key Questions to Ask During Interview
1. What are the most significant challenges facing the security teams and CISOs that Cymulate's products aim to address?
2. How does Cymulate differentiate itself from competitors in the cybersecurity landscape?
3. What are the key priorities for this role in the first 30-60-90 days?
4. How does Cymulate support the professional development and growth of its employees?
5. What is the company's approach to work-life balance, especially for roles that require long hours and tight deadlines?
ASSUMPTION: Candidates should ask thoughtful, strategic questions that demonstrate their understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.eu.greenhouse.io/cymulate/jobs/4594563101)
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a dynamic, fast-paced environment
- Familiarize yourself with Cymulate's products and the cybersecurity industry
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
