Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Insignis

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Financial Services

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in London office)

🚀 Job Overview

Key aspects of this role include:

• Defining and evolving ideal customer profiles (ICPs) and target personas
• Conducting market research and competitive analysis
• Developing clear, consistent messaging and positioning for various ICPs
• Collaborating with cross-functional teams to drive pipeline growth and product launches
• Optimizing website structure and messaging for different ICPs
• Being the voice of the customer across product, sales, and marketing teams

ASSUMPTION: This role requires a strong understanding of B2B marketing, user-centric mindset, and ability to work effectively with various teams. Familiarity with the wealth management industry is preferred but not required.

📋 Key Responsibilities

✅ Define and evolve ICPs and target personas through research, interviews, and data analysis

✅ Conduct market research to understand competitive landscape and inform positioning, messaging, and GTM strategies

✅ Develop clear, consistent messaging informed by user needs, product updates, and market insights

✅ Collaborate with marketing, sales, product, and growth teams to produce content and drive pipeline growth

✅ Plan and execute go-to-market strategies for product and feature launches

✅ Assess and evaluate the success of product launches and optimize user journey for different ICPs

✅ Share valuable customer insights with leadership team and broader business

ASSUMPTION: This role requires strong research, analytical, and communication skills. Ability to influence without formal authority is crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in B2B product marketing, preferably in wealth management

Required Skills:

• Proven experience in B2B product marketing
• Empathy and curiosity for understanding customer pain points and motivations
• Mastery of qualitative and quantitative research methods
• Ability to craft clear, differentiated messaging
• Familiarity with digital channels, SEO best practices, and user journey optimization
• Exceptional written and verbal communication skills
• Capacity to connect market insights with business objectives and prioritize initiatives
• Proven ability to work effectively with cross-functional teams

Preferred Skills:

• Experience in the wealth management industry
• Fluency in additional languages

ASSUMPTION: Candidates with relevant industry experience and strong research skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on experience level and industry standards)

Benefits:

• 25 days holiday (exc. Bank holidays)
• 5% Pension contributions
• Private medical insurance with Vitality
• Health cash Plan offering contributions to dental, optical, and much more
• Enhanced Parental Leave
• Cycle to Work Scheme
• Monthly team lunches, quarterly company socials

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager role with 3-5 years of experience in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Cash Management and Savings

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2010 (15 years in business)

Company Description:

• Insignis simplifies savings management by offering access to a wide range of savings products through a single, secure platform
• Helps clients optimize returns, diversify risk, secure competitive interest rates, and save time on admin
• Over the past decade, placed more than £22 billion in cash assets for 15,000+ clients, including financial advisers, businesses, individuals, and charities

Company Specialties:

• Cash Management
• Savings
• Charities and Corporates
• Trusts
• and SMEs

Company Website: www.insigniscash.com

ASSUMPTION: Insignis is a well-established FinTech company with a strong focus on customer-centric solutions and a wide range of savings products.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and career development as the business evolves

Reporting Structure: Reports directly to the Director of Growth Marketing, working closely with the head of content, product, and sales teams

Work Arrangement: Hybrid, with 3 days in the London office and 2 days working from home

Growth Opportunities:

• Expanding product offerings and target segments
• Potential to lead and mentor junior team members in the future
• Career progression within the marketing department or broader business

ASSUMPTION: This role offers significant growth opportunities as Insignis continues to expand its product offerings and target segments.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern office located in Devonshire Square, London

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global financial hub, offering ample networking opportunities and access to industry events
• Devonshire Square is a vibrant, mixed-use development with shops, restaurants, and offices
• Easy access to public transportation, including tube, train, and bus services

Work Schedule: Full-time, with flexible working hours and the opportunity to work from home 2 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and remote work, allowing for flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Director of Growth Marketing

Key Assessment Areas:

• Understanding of B2B product marketing and user-centric mindset
• Research and analytical skills
• Communication and stakeholder management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of market research, messaging development, and go-to-market strategies
• Research Insignis and the wealth management industry to demonstrate your knowledge and enthusiasm

ATS Keywords: B2B product marketing, market research, messaging development, go-to-market strategy, user journey optimization, stakeholder management, customer insights

ASSUMPTION: The interview process will focus on assessing the candidate's skills, experience, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Market research tools (e.g., SurveyMonkey, Google Forms)
• Data analysis tools (e.g., Excel, Google Analytics)
• Content creation and management tools (e.g., WordPress, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies will depend on the specific needs of the role and the preferences of the marketing team.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Ambitious
• Respectful

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and proactive

Self-Assessment Questions:

• How do you ensure that your messaging resonates with target personas and addresses their pain points?
• Can you describe a time when you had to influence a cross-functional team to drive a shared goal?
• How do you stay up-to-date with industry trends and market insights in the wealth management sector?

ASSUMPTION: Candidates who demonstrate a strong understanding of Insignis' values and a compatible work style will be most successful in this role.

⚠️ Potential Challenges

• Balancing the needs of multiple ICPs and target personas
• Keeping up with the fast-paced growth and evolution of the business
• Managing stakeholder expectations and aligning messaging across teams
• Competing with established players in the wealth management industry

ASSUMPTION: These challenges can be overcome with strong research, communication, and collaboration skills, as well as a user-centric mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on B2B product marketing and requires a deep understanding of customer needs and market trends
• In the wealth management industry, competition is high, and standing out with compelling messaging is crucial
• Career progression opportunities may include leading a team or taking on a more senior marketing role as the business grows

ASSUMPTION: This role offers unique challenges and opportunities compared to similar marketing positions in other industries or company sizes.

📝 Sample Projects

• Conducting a competitive analysis and developing a unique positioning for a new product launch
• Defining and evolving ICPs and target personas through user interviews and market research
• Optimizing website structure and messaging to improve conversion rates for different ICPs

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Product Marketing Manager role at Insignis.

❓ Key Questions to Ask During Interview

• Can you describe the current ICPs and target personas, and how they have evolved over time?
• How does the marketing team collaborate with the product and sales teams to drive pipeline growth and product launches?
• What are the biggest challenges facing the wealth management industry, and how does Insignis differentiate itself?
• How does Insignis support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the industry, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of market research, messaging development, and go-to-market strategies
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.