Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Torq

🔹 Location: Israel

🔹 Job Type: On-site

🔹 Category: Cybersecurity

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and creating compelling messaging and positioning for Torq's products
• Serving as a liaison between sales, product, marketing, and other internal teams
• Planning, implementing, and managing the overall product marketing strategy
• Developing content to execute communication strategies and accelerate the customer journey
• Gathering and analyzing market and competitive intelligence to drive differentiation
• Evangelizing Torq's products through thought leadership, blogging, social media, and public speaking

ASSUMPTION: This role requires a strong understanding of multiple domains across cybersecurity and related technologies. The ideal candidate will have a passion for cybersecurity and be able to thrive in a fast-paced, high-growth environment.

📋 Key Responsibilities

✅ Define and create compelling, differentiated messaging and positioning for Torq's products

✅ Serve as a liaison and trusted advisor to sales, product, marketing, and relevant internal teams

✅ Plan, implement, and manage the overall product marketing strategy for HyperAutomation and associated product and service offerings

✅ Develop fresh content including collateral, thought leadership assets, and solution presentations to execute communication strategies and accelerate the customer's journey

✅ Gather and analyze market and competitive intelligence to drive differentiation and influence overall planning

✅ Serve as an evangelist for Torq's products through thought leadership, blogging, social media, and public speaking

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle shifting priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of product marketing experience, with a strong preference for candidates with cybersecurity knowledge

Required Skills:

• Excellent written communication and presentation skills
• Excellent people skills to interact with staff, colleagues, cross-functional teams, and third parties
• Self-motivation, initiative, and resourcefulness to effectively manage multiple projects simultaneously
• Passion about cybersecurity and ability to deliver in the face of a challenge
• Strong cross-functional collaboration skills and comfort in the spotlight of high-visibility initiatives
• Ability to create clear and compelling messages and willingness to create externally facing assets or internal deliverables
• Strong presentation skills with the ability to educate and inspire small groups and conference audiences

Preferred Skills:

• Experience in the cybersecurity industry
• Familiarity with AI-native autonomous SecOps platforms
• Experience working in a high-growth startup environment

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of multiple domains across cybersecurity and related technologies to be successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the cybersecurity industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible work hours and unlimited PTO

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the required experience level in the cybersecurity industry. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Cybersecurity

Company Size: 201-500 employees (medium-sized, fast-growing startup)

Founded: 2020 (relatively new, but well-funded and rapidly expanding)

Company Description:

• Torq is a cybersecurity company that specializes in autonomous security operations
• They offer a hyperautomation platform that unifies and automates security infrastructure to deliver unparalleled protection and productivity
• Torq has raised $70M in Series C funding, experienced 200% employee growth, and 300% revenue growth in 2024

Company Specialties:

• Hyperautomation

Company Website: https://torq.io/

ASSUMPTION: Torq is a well-funded, fast-growing startup with a strong focus on innovation and disruption in the cybersecurity industry. They prioritize a collaborative, high-energy work environment.

📊 Role Analysis

Career Level: Mid-level to senior (5-10 years of experience)

Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including product, sales, and business development

Work Arrangement: On-site (with flexible work hours and unlimited PTO)

Growth Opportunities:

• As Torq continues to grow, there will be opportunities for the Product Marketing Manager to take on more responsibility and advance their career
• The ideal candidate will have the opportunity to work on high-impact projects and make a significant contribution to the company's success

ASSUMPTION: This role offers significant growth potential, as Torq is a fast-growing startup with a strong focus on innovation and disruption in the cybersecurity industry.

🌍 Location & Work Environment

Office Type: On-site (with flexible work hours and unlimited PTO)

Office Location(s): New York, NY, US

Geographic Context:

• Israel is a global hub for technology and innovation, with a thriving startup ecosystem
• The cost of living in Israel is generally lower than in other major tech hubs, such as San Francisco or London
• Israel has a diverse and multicultural population, with a strong emphasis on education and innovation

Work Schedule: Full-time (40 hours per week), with flexible work hours and unlimited PTO

ASSUMPTION: While the job listing does not specify the office location, it is assumed that the role is based in Israel, as this is the location listed in the job posting.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and cross-functional team members
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and skills
• Cybersecurity knowledge and industry expertise
• Communication and presentation skills
• Cultural fit and alignment with Torq's values

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and cybersecurity knowledge
• Prepare examples of your messaging and positioning work, as well as any relevant content you've created
• Research Torq's products and competitors to demonstrate your industry knowledge
• Be prepared to discuss your passion for cybersecurity and your ability to thrive in a fast-paced, high-growth environment

ATS Keywords: Product Marketing, Cybersecurity, Messaging, Positioning, Go-to-Market Strategy, Content Creation, Market Intelligence, Thought Leadership, Evangelism, Sales Liaison, Cross-Functional Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, as Torq is a well-funded, fast-growing startup with a strong focus on innovation and disruption in the cybersecurity industry.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Suite ( Docs, Sheets, Slides)
• Asana
• Zoom

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have experience with marketing automation tools, CRM software, and collaboration platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• High-energy, fast-paced environment
• Collaborative and cross-functional teams
• Strong emphasis on innovation and disruption
• Flexible work hours and unlimited PTO

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-growth environment?
• Are you passionate about cybersecurity and eager to learn about new technologies?
• Do you have strong communication and presentation skills, and are you comfortable working with cross-functional teams?
• Are you a self-starter with initiative and resourcefulness, able to manage multiple projects simultaneously?

ASSUMPTION: Torq is a fast-growing startup with a strong focus on innovation and disruption in the cybersecurity industry. They prioritize a collaborative, high-energy work environment and value candidates who are passionate about cybersecurity and eager to learn.

⚠️ Potential Challenges

• The fast-paced, high-growth environment may be overwhelming for candidates who prefer a more structured or stable work environment
• The ideal candidate will need to be comfortable working with cross-functional teams and managing multiple projects simultaneously
• The role requires a strong understanding of multiple domains across cybersecurity and related technologies, which may be challenging for candidates without relevant experience
• The competitive nature of the cybersecurity industry may present challenges in terms of market differentiation and product positioning

ASSUMPTION: While Torq offers significant growth potential and a dynamic work environment, the fast-paced nature of the company may present challenges for candidates who prefer a more structured or stable work environment.

📈 Similar Roles Comparison

• Product Marketing Manager (Cybersecurity) vs. Product Marketing Manager (Software)
• Similarities: Both roles require strong communication and presentation skills, as well as the ability to work with cross-functional teams
• Differences: The Product Marketing Manager (Cybersecurity) role requires a strong understanding of multiple domains across cybersecurity and related technologies, as well as experience in the cybersecurity industry
• Product Marketing Manager (Torq) vs. Product Marketing Manager (Enterprise Software Company)
• Similarities: Both roles require strong communication and presentation skills, as well as the ability to work with cross-functional teams
• Differences: The Product Marketing Manager (Torq) role is in a fast-growing startup with a strong focus on innovation and disruption, while the Product Marketing Manager (Enterprise Software Company) role may be in a more established company with a more structured work environment

ASSUMPTION: While there are similarities between the Product Marketing Manager (Cybersecurity) role and other product marketing roles, the specific requirements and work environment of the Torq role make it unique.

📝 Sample Projects

• Developing messaging and positioning for a new AI-native autonomous SecOps platform
• Creating content to execute communication strategies and accelerate the customer journey for a hyperautomation product
• Gathering and analyzing market and competitive intelligence to drive differentiation for a suite of security products

ASSUMPTION: The specific projects the Product Marketing Manager will work on will depend on the company's product roadmap and market needs. However, the examples provided give an idea of the types of projects the ideal candidate may be expected to work on.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into it?
• How does the company differentiate itself in the competitive cybersecurity market?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: The interview questions provided are designed to help the candidate better understand the role, the company, and the work environment. They are not intended to be exhaustive, and the candidate should feel free to ask additional questions based on their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and cybersecurity knowledge
• Prepare examples of your messaging and positioning work, as well as any relevant content you've created
• Research Torq's products and competitors to demonstrate your industry knowledge
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.