📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Kendago
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Yes (Telecommuting)
🚀 Job Overview
Key aspects of this role include:
- Leading brand launches and optimizing DTC funnels to drive business growth
- Collaborating cross-functionally to execute marketing campaigns
- Analyzing data and making data-driven decisions to refine strategies
- Developing and implementing Go-To-Market (GTM) strategies
- Optimizing monetization strategies and improving ad performance
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data analysis and performance optimization.
📋 Key Responsibilities
✅ Lead brand launches and build conversion funnels to maximize engagement and sales
✅ Analyze past brand performance and extract insights to refine marketing strategies
✅ Develop and implement GTM strategies, including messaging, positioning, and marketing collateral
✅ Collaborate with creative, CO, PPC, and analytics teams to ensure seamless campaign execution
✅ Monitor key KPIs (CPC, CVR, ROAS, LTV), analyze campaign data, and adjust strategies accordingly
✅ Drive revenue growth through CRO, upsell strategies, and paid media optimizations
✅ Leverage A/B testing and data insights to refine messaging and improve ad performance
✅ Lead end-to-end marketing projects, from research and planning to execution and performance tracking
ASSUMPTION: This role requires expertise in both growth marketing (CRO, PPC, data analysis) and product marketing (GTM, brand positioning, creative strategy).
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of experience in growth marketing, product marketing, or brand management in a global, performance-driven company
Required Skills:
- Expertise in Google Analytics (mandatory)
- Deep understanding of CRO, performance marketing, PPC, and conversion optimization (mandatory)
- Strong analytical mindset with the ability to interpret data and make data-driven decisions
- Experience in GTM strategy development and execution
- Hands-on experience in data analysis, Excel, and marketing performance tracking
- Ability to drive collaboration between marketing, analytics, and creative teams
- Experience working with U.S. audiences and competitive landscapes
Preferred Skills:
- Fluency in English (mandatory)
- Experience with A/B testing tools and platforms
- Knowledge of the DTC e-commerce landscape
ASSUMPTION: Candidates should have a proven track record of launching and scaling DTC brands, including building funnels and optimizing monetization strategies.
💰 Compensation & Benefits
Salary Range: The salary range for this role is $80,000 - $120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles in Israel.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time position with flexible hours, typically 40 hours per week. Kendago offers a hybrid work arrangement, with employees working remotely and on-site as needed.
ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Kendago operates in the technology, information, and media industry, specializing in digital marketing and advertising for direct-to-consumer (DTC) brands.
Company Size: Kendago is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Kendago was founded in 2006 and has since grown into a global, data-driven digital marketing powerhouse.
Company Description:
- Kendago is a top global digital marketing group that develops and grows direct-to-consumer brands using paid media and direct response marketing.
- The company was founded by two Israeli, IDF-trained tech-engineers with expertise in data analysis, business intelligence, and computer engineering.
- Kendago's team consists of over 100 data-driven engineers, tech-wizards, and award-winning creative experts from leading agencies like McKann, BBDO, and Grey.
Company Specialties:
- Digital Marketing
- Innovative Products
- Online Advertising
- Global Reach
- Traffic Optimization
- High Conversions
- Sales Funnels
- Advanced Analytics
- Affiliate Campaigns
- Monetization Strategies
- PPC
- Paid Traffic
- Facebook Advertising
- Google Adwords
- Digital Performance Advertising
- Conversion Rate Optimization
- Creative Services
- Display Advertising
- Consulting & Strategic Services
- Instagram Advertising
Company Website: http://www.kendago.com/
ASSUMPTION: Kendago's unique direct response formula, backed by expertise in compliance and an advanced AdTech system, enables the company to accelerate optimization and revenue growth for its clients.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and collaborate with various teams, including creative, CO, PPC, and analytics.
Work Arrangement: Kendago offers a hybrid work arrangement, with employees working remotely and on-site as needed. The company is open to flexible work arrangements, depending on the candidate's preferences and the team's requirements.
Growth Opportunities:
- As Kendago continues to grow, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career within the company.
- The company encourages professional development and offers training and mentorship opportunities to help employees grow and succeed.
ASSUMPTION: Kendago's focus on data-driven decision-making and continuous improvement creates an environment where employees can learn and grow professionally.
🌍 Location & Work Environment
Office Type: Kendago has a physical office in Kiryat Ono, Israel, but this role is remote-friendly, allowing employees to work from home or other locations as needed.
Office Location(s): Shlomo Hamelech 37, Kiryat Ono, TLV Area, IL
Geographic Context:
- Israel has a thriving tech industry and a strong startup ecosystem, providing ample opportunities for professional growth and networking.
- The Tel Aviv-Yafo metropolitan area, where Kendago's headquarters is located, is the country's economic and cultural center.
- The cost of living in Israel is generally higher than in other countries in the region, but salaries tend to reflect this difference.
Work Schedule: Kendago offers flexible work hours, with employees expected to work 40 hours per week. The company is open to discussing flexible work arrangements, such as part-time work or job sharing, depending on the candidate's needs and the team's requirements.
ASSUMPTION: Kendago's remote-friendly work environment allows employees to balance their personal and professional lives more effectively, contributing to overall job satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the Head of Marketing
- Case study or project presentation (if applicable)
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with Kendago's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with data analysis, CRO, and PPC, as well as your approach to brand launches and funnel optimization.
- Showcase your understanding of the DTC e-commerce landscape and your ability to work collaboratively with cross-functional teams.
ATS Keywords: Growth Marketing, CRO, PPC, Data Analysis, Product Marketing, GTM, Brand Positioning, Creative Strategy, Project Management, Performance Optimization, A/B Testing, Collaboration, Analytics, Conversion Optimization, Messaging Refinement, Monetization Strategies
ASSUMPTION: Kendago's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, ensuring they are the right fit for the company and the role.
🛠️ Tools & Technologies
- Google Analytics
- Excel
- A/B testing tools and platforms (e.g., Optimizely, VWO, Google Optimize)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Kendago uses industry-standard tools and technologies to support its data-driven approach to digital marketing and advertising.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Continuous improvement
- Collaboration and teamwork
- Innovation and entrepreneurship
- Customer focus
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration
- Data-driven and results-oriented
- Flexible and adaptable
- Strong focus on professional development and growth
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
- Are you comfortable working collaboratively with cross-functional teams to execute marketing campaigns?
- Do you have a strong understanding of the DTC e-commerce landscape and a passion for driving business growth?
ASSUMPTION: Kendago's company culture is characterized by its data-driven approach, continuous improvement, and strong focus on collaboration and teamwork.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with large datasets and complex analytics tools
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Collaborating effectively with remote team members and stakeholders
ASSUMPTION: Kendago's dynamic and fast-paced environment can present challenges, but the company offers opportunities for professional growth and development to help employees succeed.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position places a stronger emphasis on data analysis and CRO, reflecting Kendago's data-driven approach to digital marketing.
- In the broader marketing industry, Kendago's focus on DTC brands and performance-driven marketing sets it apart from more traditional marketing agencies and in-house marketing teams.
- Career-wise, this role offers opportunities for growth and advancement within Kendago, as well as the potential to transition into other marketing or management roles within the company or the broader industry.
ASSUMPTION: Kendago's unique focus on DTC brands and performance-driven marketing creates a distinct work environment and career path for its employees.
📝 Sample Projects
- Conducting a comprehensive analysis of a DTC brand's past performance to identify key drivers of success and refine marketing strategies
- Developing and implementing a Go-To-Market strategy for a new DTC product launch, including messaging, positioning, and marketing collateral
- Optimizing a DTC brand's conversion funnel to maximize engagement and sales, using A/B testing and data analysis to inform decision-making
ASSUMPTION: Kendago's focus on data-driven decision-making and continuous improvement ensures that employees have ample opportunities to work on challenging and impactful projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Kendago support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Kendago approach collaboration and communication between teams and departments?
- What are the most challenging aspects of working at Kendago, and how does the company support its employees in overcoming these challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Kendago's company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Comeet job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your data analysis, CRO, and PPC expertise, as well as your experience with brand launches and funnel optimization.
- Prepare for the interview by researching Kendago's company culture, values, and approach to digital marketing and advertising.
- Follow up with Kendago after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
