- Job Title: Product Marketing Manager - Ecosystem
- Company: Contentful
- Location: Denver, Colorado, United States
- Job Type: Hybrid (Occasional travel required)
- Category: Marketing
- Date Posted: May 21, 2025
- Experience Level: 5-10 years
- Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading messaging and positioning for the Ecosystem product group (Marketplace, Extensibility platform, and Developer Experience)
- Collaborating with cross-functional teams to shape messaging, build launch strategies, and drive adoption
- Gathering market insights and customer feedback to inform product strategy
- Crafting compelling product stories and sales enablement tools
- Measuring and optimizing performance based on key metrics
ASSUMPTION: This role requires a strong understanding of B2B SaaS product marketing, with a focus on platform strategy, developer experience, and partner-led growth.
📋 Key Responsibilities
- Product Positioning & Messaging: Develop clear and differentiated positioning and messaging for the Ecosystem product group, articulating business value for both technical and non-technical audiences.
- Go-to-Market Strategy & Execution: Collaborate with the GTM PMM team to lead go-to-market execution for new partner-driven initiatives and launches across the Ecosystem.
- Cross-Functional Collaboration: Work closely with Product, Partnerships, Sales, Customer Success, and Enablement teams to align around GTM goals, support internal training, and ensure partner ecosystem success.
- Storytelling & Enablement: Create compelling product stories, messaging frameworks, announcement copy, sales enablement tools, and case studies to illustrate how Contentful’s ecosystem delivers value.
- Market Research & Insights: Collaborate with the Product Research team to gather insights on market trends, customer needs, and the competitive landscape, validating positioning, informing messaging, and shaping go-to-market priorities.
- Performance Measurement: Track and analyze the impact of your work through key metrics, continuously improving messaging, refining GTM plans, and driving real business outcomes.
ASSUMPTION: Success in this role requires a strong ability to balance short-term deliverables with long-term vision, working effectively in a fast-paced environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
- Experience: 5+ years in B2B SaaS product marketing, with exposure to platforms, partner ecosystems, or developer-oriented tools.
- Required Skills:
- Exceptional storytelling and writing skills, with the ability to explain abstract or technical concepts in a way that resonates with business stakeholders.
- Strong public speaking and presentation skills.
- Experience collaborating with Partnerships and Partner Marketing to support co-marketing and ecosystem engagement.
- Strategic thinking ability, with the capacity to define positioning, map messaging to customer needs, and develop scalable launch plans.
- Execution-oriented mindset, with a proven track record of operating in a fast-paced environment and balancing short-term deliverables with long-term vision.
- Curiosity and adaptability, with a customer-first perspective and an interest in extensibility and developer experience.
- Preferred Skills:
- Experience working with AI-driven platforms or tools.
- Familiarity with Contentful's products and services.
ASSUMPTION: While not explicitly stated, experience with AI-driven platforms or tools may be beneficial for success in this role.
💰 Compensation & Benefits
- Salary Range: $127,000 - $137,000 per year (Colorado-specific range)
- Benefits:
- Stock Options
- Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% for dependents
- Fertility and family building benefits
- Paid time off, including vacation days, sick days, compassion days, education days, and volunteer days
- Company-paid parental leave
- Personal annual education budget
- Wellbeing stipend
- Communication stipend
- New hire office equipment stipend
- Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is specific to Colorado and may vary based on location and experience level.
📌 Applicant Insights
🔍 Company Context
- Industry: Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale.
- Company Size: Medium (501-1,000 employees)
- Founded: 2013
- Company Description: Contentful is reshaping the way people build digital experiences, enabling dynamic personalization, automated content delivery, and real-time experimentation. With a distributed team of over 700 people from more than 70 nations, Contentful serves more than 4,200 organizations worldwide.
- Company Specialties: SaaS, Cloud, Mobile, CMS, Content infrastructure, API, SDK, content management, commerce, composable content, content marketing, content creator, headless CMS, applications, content delivery, content orchestration, content plan, app framework, content platform, digital content, digital marketing, branding, content team, localization, developer, content at scale, platform architect, brand storytelling, digital storyteller, digital storytelling, visual storytelling, structured content, content infrastructure, digital experience, and digital experience platform.
📊 Role Analysis
- Career Level: Mid-level to senior-level role, with opportunities for growth and career progression.
- Reporting Structure: This role reports directly to the Senior Director of Product Marketing.
- Work Arrangement: Hybrid (based in Denver with occasional travel required)
- Growth Opportunities:
- Potential career progression to Senior Product Marketing Manager or other senior roles within the Marketing organization.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the Marketing organization.
🌍 Location & Work Environment
- Office Type: Hybrid (combination of remote and on-site work)
- Office Location(s): Denver, Colorado
- Geographic Context: Denver, Colorado is a vibrant city with a growing tech industry, offering a high quality of life and numerous cultural attractions.
- Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: While the role is based in Denver, Contentful's hybrid work arrangement allows for flexibility and remote work options.
💼 Interview & Application Insights
- Typical Process:
1. Phone or video screen with the Recruiting team
2. Virtual interview with the hiring manager and/or team members
3. Final interview with senior leadership
- Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Strategic thinking and execution abilities
- Cultural fit and alignment with Contentful's values
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Prepare examples of your product marketing work, including messaging frameworks, launch strategies, and performance metrics.
3. Research Contentful's products, services, and competitors to demonstrate your understanding of the market landscape.
ASSUMPTION: Contentful's interview process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and execution abilities.
🛠️ Tools & Technologies
- Contentful Platform
- Contentful Studio
- Contentful Ecosystem
- AI-driven tools and platforms (as needed)
ASSUMPTION: While not explicitly stated, experience with Contentful's products and services, as well as AI-driven tools and platforms, may be beneficial for success in this role.
👔 Cultural Fit Considerations
- Company Values: Contentful values work-life balance, personal growth, and a customer-first mindset. The company fosters a culture of collaboration, innovation, and continuous learning.
- Work Style: Contentful's work style is dynamic, fast-paced, and collaborative. The company encourages autonomy, innovation, and a strong sense of ownership.
- Self-Assessment Questions:
- How do you align with Contentful's customer-first mindset, and how have you demonstrated this in previous roles?
- How do you balance short-term deliverables with long-term vision, and can you provide an example of a time when you successfully executed a strategic plan in a fast-paced environment?
- How do you approach continuous learning and personal growth, and how have you applied this to your professional development?
ASSUMPTION: Success in this role requires a strong alignment with Contentful's values and work style, with a demonstrated ability to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Balancing short-term deliverables with long-term vision in a fast-paced environment
- Collaborating effectively with cross-functional teams, including remote team members
- Adapting to a hybrid work arrangement, with occasional travel required
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Product Marketing Manager - Ecosystem vs. Product Marketing Manager - Core Products:
- The Ecosystem role focuses on partner-driven initiatives, platform strategy, and developer experience, while the Core Products role focuses on Contentful's core products and services.
- The Ecosystem role may require more collaboration with external partners and stakeholders, while the Core Products role may involve more internal cross-functional collaboration.
- Industry-specific context: Contentful's platform strategy sets it apart from traditional CMS and content management systems, offering unique opportunities for product marketing professionals.
- Career path comparison: Both roles offer opportunities for career progression within the Marketing organization, with potential paths to senior roles or management positions.
ASSUMPTION: While both roles share similarities, the Ecosystem role offers unique opportunities for product marketing professionals interested in platform strategy, partner-led growth, and developer experience.
📝 Sample Projects
- Developing a go-to-market strategy for a new partner-driven integration, including messaging, launch plan, and performance metrics.
- Creating a comprehensive messaging framework for the Ecosystem product group, aligning with Contentful's overall brand narrative and highlighting specific strengths of the Ecosystem offering.
- Crafting a compelling product story for the Marketplace, illustrating how it delivers value for customers, partners, and developers.
ASSUMPTION: These sample projects demonstrate the strategic thinking, execution, and storytelling skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other marketing functions and cross-functional teams?
- How does Contentful support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Contentful measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest challenges facing the Ecosystem product group, and how can this role help address them?
ASSUMPTION: These questions demonstrate a strong interest in the role, team dynamics, and the company's approach to product marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: [Application URL]
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your product marketing work, including messaging frameworks, launch strategies, and performance metrics.
- Research Contentful's products, services, and competitors to demonstrate your understanding of the market landscape.
- Follow up with the hiring manager or recruiter one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
