Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Keep

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Refining market positioning and driving product adoption through strategic thinking and customer insights
• Leading rigorous testing, experimentation, and analysis to shape product narrative and optimize customer engagement
• Collaborating across departments to ensure products meet market needs and messaging effectively communicates value
• Developing go-to-market strategies, refining positioning, and translating product capabilities into compelling customer benefits

ASSUMPTION: This role requires a strong background in product marketing, preferably within the financial services or fintech industry, to effectively drive product adoption and communicate value.

📋 Key Responsibilities

✅ Develop comprehensive product marketing strategies that align with business goals and customer needs

✅ Deeply understand the Ideal Customer Profile (ICP) and leverage these insights to refine product messaging and positioning

✅ Create compelling product narratives and value propositions that resonate with target audiences

✅ Conduct competitive analysis and market research to identify opportunities and inform product positioning

✅ Collaborate with product teams to ensure marketing input is incorporated throughout the product development lifecycle

✅ Lead cross-functional go-to-market strategies for new product launches and updates

✅ Plan and execute demand generation events including tradeshows, webinars, and industry conferences to showcase products

✅ Write creative briefs that clearly articulate messaging objectives, audience insights, and key differentiators

✅ Develop sales enablement materials and training to ensure effective product communication

✅ Gather customer feedback to inform product messaging refinements and feature prioritization

✅ Stay ahead of industry trends and apply best practices from top-tier product marketing organizations

ASSUMPTION: This role requires strong leadership, communication, and cross-functional collaboration skills to effectively execute these responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in product marketing, with a focus on the financial services or fintech industry

Required Skills:

• Proven expertise in product marketing, including market research, competitive analysis, and go-to-market strategy
• Strong understanding of customer journey mapping and value proposition creation
• Ability to translate technical capabilities into compelling customer benefits
• Excellent communication and presentation skills
• Proven track record of driving product adoption and market penetration
• Data-driven mindset with a focus on measuring and optimizing marketing initiatives

Preferred Skills:

• Experience working with cross-functional teams, including product development and sales
• Familiarity with marketing automation tools and CRM systems
• Background in fintech or financial services industry

ASSUMPTION: Candidates with a strong background in product marketing and a deep understanding of customer needs will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the financial services or fintech industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech

Company Size: 51-200 employees (Mid-size company with a startup-like culture)

Founded: 2021 (Relatively new company with rapid growth potential)

Company Description:

• Keep offers a comprehensive suite of cross-border banking services for businesses, including credit cards, deposit accounts, currency conversions, and revenue financing
• Committed to reshaping the Canadian fintech landscape by providing modern banking solutions that address real market needs
• Backed by VCs in the fintech sector, Keep is expanding its reach and impact in the rapidly changing fintech landscape

Company Specialties:

• Cross-border banking services
• Currency conversions
• Revenue financing
• Credit cards and deposit accounts

Company Website: https://www.trykeep.com/

ASSUMPTION: Keep is a dynamic and growing company in the fintech industry, offering applicants the opportunity to make a significant impact and contribute to its success.

📊 Role Analysis

Career Level: Mid-level to Senior (Based on experience requirements and role responsibilities)

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including product development and sales

Work Arrangement: Remote OK (Flexible work hours and remote work options)

Growth Opportunities:

• As a mid-size company with rapid growth potential, Keep offers opportunities for professional development and career advancement
• This role provides the chance to shape product strategy and make a significant impact on the company's success
• Keep values a dynamic and inclusive company culture that encourages innovation and creativity

ASSUMPTION: This role offers strong growth potential and the opportunity to make a significant impact on the company's success in the rapidly changing fintech landscape.

🌍 Location & Work Environment

Office Type: Remote-friendly (With the option to work from an office if preferred)

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a large talent pool and diverse market for Keep's cross-border banking services
• Keep's remote-friendly work environment allows for greater flexibility and work-life balance
• The company's headquarters in Toronto, Canada, provides access to a vibrant fintech ecosystem and international business opportunities

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: Keep's remote-friendly work environment and flexible hours allow for a better work-life balance and the ability to attract top talent from across the United States.

💼 Interview & Application Insights

Typical Process:

• Initial People Screening to understand experience and cultural fit
• Call with Thomas, the Operations Lead
• Call with Oliver, the CEO and Co-Founder of Keep
• Exercise and Presentation, where candidates showcase their skills through a comprehensive project
• References
• Offer

Key Assessment Areas:

• Product marketing expertise and strategic thinking
• Customer insights and understanding of the Ideal Customer Profile (ICP)
• Cross-functional collaboration and communication skills
• Ability to lead go-to-market strategies and drive product adoption

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Be prepared to discuss your approach to market research, competitive analysis, and go-to-market strategy
• Demonstrate your ability to translate technical capabilities into compelling customer benefits
• Showcase your data-driven mindset and commitment to measuring and optimizing marketing initiatives

ATS Keywords: Product Marketing, Fintech, Financial Services, Market Research, Competitive Analysis, Go-To-Market Strategy, Customer Insights, Ideal Customer Profile (ICP), Cross-Functional Collaboration, Data-Driven Marketing

ASSUMPTION: Keep's interview process is designed to assess candidates' product marketing expertise, strategic thinking, and cultural fit for the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Keep uses industry-standard marketing automation, CRM, project management, and data analysis tools to support its product marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Keep is committed to understanding and addressing real market needs through its banking services
• Innovative: The company values creativity and continuous improvement in its approach to product development and marketing
• Collaborative: Keep fosters a dynamic and inclusive work environment that encourages cross-functional collaboration and teamwork

Work Style:

• Autonomous: Keep values a culture of trust and empowerment, allowing employees to take ownership of their roles and drive results
• Dynamic: The company operates in a fast-paced and rapidly changing fintech landscape, requiring employees to be adaptable and responsive to market trends
• Inclusive: Keep is committed to fostering a diverse and inclusive work environment that values the unique perspectives and experiences of its employees

Self-Assessment Questions:

• Do you have a proven track record of driving product adoption and market penetration in the financial services or fintech industry?
• Are you comfortable working in a dynamic and fast-paced environment, with a high degree of autonomy and flexibility?
• Do you thrive in a collaborative work environment, with a strong focus on cross-functional teamwork and communication?

ASSUMPTION: Keep values a dynamic and inclusive company culture that encourages innovation, creativity, and collaboration, making it an attractive workplace for candidates who align with these values.

⚠️ Potential Challenges

• The fast-paced and rapidly changing fintech landscape may require candidates to adapt quickly and pivot their strategies as needed
• The role may involve working with cross-functional teams, requiring strong collaboration and communication skills to ensure effective product communication and market positioning
• The company's remote-friendly work environment may present challenges for candidates who prefer a more structured or on-site work environment
• The dynamic and autonomous work culture may be a challenge for candidates who prefer a more structured or hierarchical work environment

ASSUMPTION: Keep's fast-paced and dynamic work environment, as well as its remote-friendly culture, may present challenges for candidates who prefer a more structured or on-site work environment.

📈 Similar Roles Comparison

• Product Marketing Manager (Fintech) vs. Product Marketing Manager (Financial Services): This role focuses on the fintech industry, requiring a strong understanding of its unique market dynamics and trends
• Product Marketing Manager (Mid-size Company) vs. Product Marketing Manager (Enterprise): Keep is a mid-size company, offering a more agile and dynamic work environment compared to larger enterprises
• Product Marketing Manager (Remote OK) vs. Product Marketing Manager (On-site): This role offers the flexibility to work remotely, allowing for a better work-life balance and the ability to attract top talent from across the United States

ASSUMPTION: This role offers a unique blend of industry focus, company size, and work arrangement, making it an attractive opportunity for candidates seeking a dynamic and challenging product marketing role in the fintech industry.

📝 Sample Projects

• Conducting market research and competitive analysis to inform product positioning and messaging for a new cross-border banking service
• Developing and executing a go-to-market strategy for a revenue financing product, including customer segmentation, messaging, and channel selection
• Creating sales enablement materials and training to ensure effective product communication and adoption by the sales team

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of product marketing within the financial services or fintech industry, providing candidates with a sense of the role's responsibilities and requirements.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to product development and how the product marketing team fits into this process?
• How does Keep measure the success of its product marketing initiatives, and what metrics are most important for this role?
• What is the company's approach to cross-functional collaboration, and how does this role work with other departments, such as product development and sales?
• How does Keep support the professional development and growth of its product marketing team members?
• What is the company's long-term vision for its cross-border banking services, and how does this role contribute to achieving that vision?

ASSUMPTION: These key questions help candidates better understand the role's responsibilities, the company's culture, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Prepare for the interview by researching Keep's products, market, and competition, as well as your approach to market research, competitive analysis, and go-to-market strategy
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.