📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: PRNEWS OU
🔹 Location: Tallinn, Tallinn, Estonia
🔹 Job Type: Hybrid (Tallinn, Harjumaa)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Bridging product and go-to-market strategy
- Being the voice of the customer internally and champion of the product externally
- Working in a fast-paced, international, and cross-functional environment
- Combining narrative, numbers, and execution
ASSUMPTION: This role requires a strong ability to balance creative messaging with data-driven decision making in a dynamic, global environment.
📋 Key Responsibilities
✅ Own the positioning, messaging, and competitive differentiation of our platform and key product features
✅ Work closely with R&D, Sales, and Customer Success to translate capabilities into value propositions for different customer segments
✅ Craft compelling narratives and assets across the funnel: landing pages, emails, sales collateral, case studies, FAQs, onboarding flows
✅ Partner with the growth & performance team to launch go-to-market campaigns for new features and product updates
✅ Conduct market research, competitor analysis, and gather customer insights to inform roadmap and messaging decisions
✅ Develop and maintain battle cards and playbooks for internal enablement
✅ Analyze and report on campaign effectiveness, product adoption, and customer feedback loops
ASSUMPTION: This role requires a high level of collaboration and adaptability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in Product Marketing, ideally in a B2B SaaS, MarTech, or AdTech company
Required Skills:
- Strong ability to distill technical product details into clear, compelling messaging
- Experience working across teams: Product, Sales, Customer Success, Performance/Growth
- Comfort with analytics and using data to drive decision-making
- Applied experience with tools like Mixpanel, Segment, and Customer.io
- Exceptional written and verbal communication skills (English fluency required)
- Hands-on attitude and familiarity with tools like Notion, Figma, CMSs, Google Analytics, HubSpot, Pipedrive, or similar
Preferred Skills:
- Experience in the media, PR, or content marketing industries
- Working in cross-border teams or high-growth, remote-friendly environments
- Knowledge of additional languages (especially German, French, or Spanish)
ASSUMPTION: Given the global nature of the company, proficiency in additional languages and experience working in cross-border teams are highly desirable but not required.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Competitive salary and performance-based bonuses
- Direct impact on go-to-market strategy and global growth
- Smart, diverse, international team with open culture and fast decisions
- Paid vacations and flexibility to support work-life balance
- Real growth opportunities in a scaling company with big ambitions
Working Hours: Full-time (40 hours/week) with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager role in the Tallinn area, with 3+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: PRNEWS.IO is a global content marketing platform that connects brands with media outlets around the world, operating in the competitive Internet Marketplace Platforms industry.
Company Size: With 11-50 employees, PRNEWS.IO offers a dynamic and agile work environment where individual contributions can significantly impact the company's success.
Founded: In 2015, PRNEWS.IO was founded with the mission to empower international brands to gain media exposure while helping news publishers monetize their content.
Company Description:
- PRNEWS.IO is the world’s first sponsored content marketplace, with fixed prices for publications.
- The company helps worldwide brands get media coverage and news site publishers to earn rewards.
- Since 2005, they have helped over 30,000 customers from 25 countries to establish their online presence.
Company Specialties:
- marketing
- pressrelease
- nativeadvertising
- seo
- onlinemedia
- backlinks
- advertorial
- linkbuilding
- brandedcontent
- and contentmarketing
Company Website: prnews.io
ASSUMPTION: PRNEWS.IO's unique value proposition and global reach make it an attractive employer for marketing professionals seeking international exposure and growth opportunities.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional looking to advance their career in product marketing within a global organization.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including R&D, Sales, and Customer Success.
Work Arrangement: This is a hybrid role, with a requirement to be present in the Tallinn office for a minimum of two days per week.
Growth Opportunities:
- As the company continues to grow and expand its global presence, there will be opportunities for career progression within the marketing department or other areas of the business.
- The role offers the chance to work on high-impact projects and initiatives, driving the company's go-to-market strategy and global growth.
- PRNEWS.IO's open culture and fast decision-making processes provide ample opportunities for professional development and growth.
ASSUMPTION: Given the company's growth trajectory and global ambitions, there are significant career growth opportunities for the right candidate in this role.
🌍 Location & Work Environment
Office Type: The company's headquarters is located in Tallinn, Estonia, with a hybrid work arrangement that requires employees to be present in the office for a minimum of two days per week.
Office Location(s): Laeva tn 1, Kesklinna linnaosa, Tallinn, Harju 10111, EE
Geographic Context:
- Tallinn is the capital and largest city of Estonia, offering a vibrant cultural scene, historical architecture, and a high quality of life.
- The city is home to a thriving tech industry and a growing number of international companies, providing ample networking opportunities.
- Estonia is known for its progressive digital society, offering residents and visitors a high level of connectivity and digital services.
Work Schedule: Full-time (40 hours/week) with flexibility for a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work, catering to the needs of modern professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Head of Marketing and relevant team members
- Final interview with the CEO
Key Assessment Areas:
- Cultural fit and alignment with company values
- Communication skills and ability to articulate product positioning
- Analytical skills and data-driven decision-making approach
- Collaboration and cross-functional teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your experience in product marketing and relevant skills for this role.
- Demonstrate your understanding of PRNEWS.IO's business model and global market position in your application materials.
- Prepare examples of your past work that showcase your ability to distill technical product details into clear, compelling messaging.
ATS Keywords: Product Marketing, B2B SaaS, MarTech, AdTech, Messaging, Analytics, Data-Driven Decision Making, Written Communication, Verbal Communication, Cross-Functional Collaboration, Market Research, Customer Insights, Campaign Effectiveness, Technical Product Details, Growth Strategy, Customer Success
ASSUMPTION: Given the competitive nature of the role and the company's global reach, applicants should tailor their application materials to demonstrate their unique qualifications and fit for the position.
🛠️ Tools & Technologies
- Mixpanel
- Segment
- Customer.io
- Notion
- Figma
- CMSs
- Google Analytics
- HubSpot
- Pipedrive
ASSUMPTION: Familiarity with these tools is preferred but not required, as the company offers a supportive learning environment for new team members.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Innovation
- Credibility
- Cooperation
Work Style:
- Fast-paced and dynamic environment
- International and cross-functional collaboration
- Data-driven decision making
- Open culture with fast decisions
Self-Assessment Questions:
- How do you align with PRNEWS.IO's core values, and how have you demonstrated these values in your past work?
- How comfortable are you working in a hybrid environment, balancing remote work and in-office collaboration?
- How do you approach balancing narrative, numbers, and execution in your work?
ASSUMPTION: Applicants should carefully consider how their personal values and work style align with PRNEWS.IO's company culture and work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities in a fast-paced, global environment
- Adapting to a hybrid work arrangement and maintaining productivity in a remote setting
- Keeping up with the latest trends and best practices in product marketing and related technologies
- Navigating a dynamic and evolving company structure as the organization grows and expands
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position offers a unique opportunity to work in a global content marketing platform with a strong focus on international expansion.
- Unlike traditional marketing roles, this position requires a strong understanding of technical product details and the ability to translate them into compelling messaging for various customer segments.
- Career progression in this role may lead to opportunities in global marketing leadership, as the company continues to grow and expand its presence in international markets.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and personal interests.
📝 Sample Projects
- Developing a go-to-market strategy for a new product feature, including positioning, messaging, and competitive differentiation
- Conducting market research and competitor analysis to inform product roadmap and messaging decisions
- Crafting compelling narratives and assets for a product launch campaign, including landing pages, emails, and sales collateral
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Product Marketing Manager role at PRNEWS.IO.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall go-to-market strategy and global growth plans?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how is this supported in the hybrid work arrangement?
- How does the company foster a culture of innovation and continuous learning, and what resources are available to support this?
ASSUMPTION: Asking these questions will help applicants better understand the role, the company, and the work environment, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in product marketing and relevant skills for this role.
- Prepare examples of your past work that showcase your ability to distill technical product details into clear, compelling messaging.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
