📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Bright Data
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and articulating clear, compelling messaging for Bright Insights' solutions
- Conducting market research and competitive analysis to identify trends and customer pain points
- Planning and executing product launches, ensuring alignment across teams
- Creating marketing materials and collaborating with customers to develop case studies and testimonials
- Partnering closely with sales and product teams to ensure consistent messaging and effective enablement tools
- Tracking and refining marketing strategies based on data-driven insights
ASSUMPTION: This role requires a strong understanding of B2B marketing, data analytics, and eCommerce to succeed.
📋 Key Responsibilities
✅ Positioning & Messaging: Develop and articulate clear, compelling messaging that resonates with target audiences and aligns with the Bright Insights brand.
✅ Market Research: Conduct competitive analysis and market research to identify trends, customer pain points, and opportunities.
✅ Go-to-Market Strategy: Plan and execute product launches, ensuring alignment across teams (sales, product, and engineering).
✅ Content Creation: Craft marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars.
✅ Customer Insights: Collaborate with customers to develop case studies and testimonials that highlight the impact of Bright Insights.
✅ Collaboration: Partner closely with sales and product teams to ensure consistent messaging and effective enablement tools.
✅ Performance Tracking: Measure the success of marketing campaigns and strategies, refining approaches based on data-driven insights.
ASSUMPTION: This role may require occasional travel for customer meetings and industry events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: ~5 years of experience in B2B product marketing, from SaaS, data services, e-commerce, or technology sectors
Required Skills:
- Proven ability to create compelling product narratives and positioning
- Analytical mindset, with a strong understanding of data analytics and insights-driven solutions
- Exceptional written and verbal communication skills in English
- Proficiency in marketing tools such as HubSpot, Salesforce, or similar platforms
- Background in eCommerce, data analytics, or a related field (a significant advantage)
- Experience in B2B marketing for enterprise solutions (a significant advantage)
Preferred Skills:
- Fluency in additional languages
- Experience with AI-driven products or services
ASSUMPTION: Candidates with experience in competitive analysis and market research will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $80,000 - $120,000 per year, depending on experience and qualifications. This is an estimate based on industry standards for similar roles in Israel.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Bright Data operates in the Software Development industry, focusing on AI-driven eCommerce insights for brands, retailers, and marketplaces.
Company Size: Bright Data is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Bright Data was founded in 2015 and has since grown to become a trusted provider of eCommerce insights.
Company Description:
- Bright Data is dedicated to delivering advanced AI eCommerce Insights to brands, retailers, and marketplaces, from any source, covering any category, at any time.
- The company empowers strategic decision-making across pricing, sales performance, retail media, and marketplace intelligence.
- Bright Data offers personalized support and seamless integration, enabling growth in the dynamic e-commerce landscape.
Company Specialties:
- Business Intelligence
- eCommerce insight
- Big Data
- Competitive analysis
- Shoppers demographic
- Conversion to sale
- Trending product
- Market share
- Shopping journey
- Shopping cart analysis
- Consumer behavior
- eCommerce analytics
- Insight for amazon
- Market intelligence
Company Website: https://brightdata.com/products/insights
ASSUMPTION: Bright Data's focus on AI-driven insights and eCommerce trends makes it an attractive employer for marketing professionals interested in cutting-edge technology.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in product marketing within the tech industry.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and engineering.
Work Arrangement: This role offers flexible work hours and the option to work remotely, providing a good work-life balance.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on high-impact projects and influence the company's growth strategy
- Chance to gain experience in AI-driven products and eCommerce insights
ASSUMPTION: Bright Data's focus on innovation and growth provides ample opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: Bright Data offers a hybrid work environment, with the option to work remotely or from their offices in Netanya, Israel.
Office Location(s): HaMachshev, Netanya, Center District 4250711, Israel
Geographic Context:
- Netanya is a coastal city in central Israel, offering a pleasant Mediterranean climate and a mix of urban and beach life.
- The city is well-connected by public transportation and has a vibrant cultural scene.
- Israel's tech industry is thriving, with numerous opportunities for professional growth and networking.
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM Israel Standard Time (IST).
ASSUMPTION: Candidates should be comfortable working in a remote or hybrid environment and be able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-depth interviews with cross-functional teams
- Final interview with the Head of Marketing
- Background check and offer
Key Assessment Areas:
- Product marketing experience and achievements
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Bright Data's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past product marketing successes and challenges overcome.
- Research Bright Data's products and industry to demonstrate your understanding and enthusiasm for the role.
ATS Keywords: Product Marketing, B2B Marketing, Market Research, Go-to-Market Strategy, Content Creation, Customer Insights, Collaboration, Performance Tracking, SaaS, Data Services, E-commerce, Technology, AI-driven Products, eCommerce Insights
ASSUMPTION: Bright Data's application process may vary, and candidates should be prepared for a thorough evaluation of their skills and experience.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Microsoft Office Suite
- Google Analytics
- AI-driven eCommerce insights platforms
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Data-driven decision-making
- Adaptability and continuous learning
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and competitor activities?
- Can you provide an example of a successful product launch or repositioning you've led?
- How do you approach collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes quickly.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the eCommerce industry and AI-driven products
- Balancing multiple projects and priorities simultaneously
- Occasional travel requirements for customer meetings and industry events
- Working in a remote or hybrid environment, requiring strong self-motivation and time management skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on product positioning and market research.
- Experience in B2B marketing for enterprise solutions is a significant advantage, as this role involves working with large, complex organizations.
- Career progression in this role could lead to senior marketing roles or management positions within Bright Data or other tech companies.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their aspirations.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-driven eCommerce insights product
- Conducting market research to identify trends and customer pain points in the eCommerce industry
- Creating a series of blog posts and webinars to educate customers on the benefits of AI-driven eCommerce insights
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the Product Marketing Manager might undertake, but the specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does Bright Data support the professional development of its employees?
- Can you describe the company's approach to product positioning and messaging?
- How does the Product Marketing team collaborate with other departments, such as sales and product?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and strategies?
- How does Bright Data approach customer feedback and incorporating it into product development?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, but candidates are encouraged to ask their own questions as well.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past product marketing successes and challenges overcome
- Research Bright Data's products and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
