📌 Core Information
🔹 Job Title: Product Marketing Manager EMEA
🔹 Company: NinjaOne, LLC
🔹 Location: Berlin, Germany
🔹 Job Type: Full-Time
🔹 Category: IT & Cybersecurity
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving product launches and go-to-market strategies for NinjaOne products and solutions in the EMEA region
- Collaborating cross-functionally with product management, marketing, sales, and other teams to create integrated marketing plans
- Conducting market research and competitor analysis to inform product positioning and messaging
- Supporting demand generation and performance marketing efforts
- Contributing to a culture of curiosity and innovation within the team
ASSUMPTION: This role requires a strong understanding of IT or cybersecurity products and a proven track record in product marketing or a related field. The successful candidate will be comfortable working in a dynamic, fast-paced environment and collaborating with diverse teams.
📋 Key Responsibilities
✅ Own launch planning and go-to-market planning for assigned NinjaOne products and solutions
✅ Craft compelling solution positioning, messaging, and differentiation that showcases the benefits of NinjaOne products and features
✅ Build key sales tools including presentations, trainings, briefs, cheat sheets, and demos to support product launches and improve sales effectiveness
✅ Partner with product management, revenue marketing, and sales to create integrated marketing plans that drive product adoption and new revenue growth
✅ Evaluate the market, perform high-level competitor research, and report on changes in competitor marketing and messaging
✅ Plan and manage the execution of market research projects from ideation to execution, taking end-to-end ownership
✅ Support demand generation and performance marketing by being the go-to contact for messaging, subject matter expertise, event and webinar speaking, etc.
✅ Help build a culture of curiosity and fun, bringing new ideas to the forefront
✅ Other duties as needed
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. The ideal candidate will be comfortable working independently and in a team setting, with a strong attention to detail and a focus on driving results.
🎯 Required Qualifications
Education: Bachelor's degree, preferably in Marketing, Business, or Software Development
Experience: 3-5 years of experience in technology or SaaS marketing or sales
Required Skills:
- Proven product marketing experience in IT or cybersecurity
- Strong technical aptitude and ability to translate product details into tailored stories that resonate with buyers
- Excellent written and oral communication skills
- Exceptional organizational and project management skills to keep programs and teams on track under tight deadlines
- Self-motivated and comfortable with ambiguity
- Strong cross-functional relationship-building skills
Preferred Skills:
- Experience with products or solutions for IT professionals
- Fluency in multiple languages, with a focus on European languages
ASSUMPTION: While not explicitly stated, proficiency in German is likely to be beneficial for this role due to the location in Berlin. Additionally, experience with endpoint management, patch management, or related IT solutions would be highly valuable.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research and company size)
Benefits:
- Flexible working hours with hybrid office options
- Lunch covered 3 times a week at the office
- Corporate benefits platform with discounts for various brands
- Training platform for professional development
- Competitive compensation
Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid office arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on IT and cybersecurity solutions
Company Size: 1,001-5,000 employees, which means a mid-sized company structure with opportunities for growth and diverse teams
Founded: NinjaOne was founded in 2013, with a focus on providing automated endpoint management solutions for IT professionals and managed service providers
Company Description:
- NinjaOne automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 20,000 customers
- The NinjaOne automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providers
- NinjaOne is obsessed with customer success and provides free and unlimited onboarding, training, and support
Company Specialties:
- IT Security
- IT Management
- IT Documentation
- Data Protection and Backup
- IT Ticketing
- Remote Access
- IT Operations
Company Website: http://www.ninjaone.com
ASSUMPTION: NinjaOne is a well-established company in the IT and cybersecurity industry, with a strong focus on customer success and a commitment to providing high-quality solutions for IT professionals and managed service providers.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the Senior Director of Product Marketing
Work Arrangement: Hybrid, with a mix of remote work and on-site collaboration at the Berlin office
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the product marketing team
- Opportunities to work on high-impact projects and contribute to the company's overall success
- Access to professional development resources and training through the company's training platform
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, fast-paced environment and make a significant impact on the company's growth and success. The ideal candidate will be proactive, results-driven, and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote work and on-site collaboration at the Berlin office
Office Location(s): Alexanderstraße 1, Berlin, 10178, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The office is located in the heart of Berlin, directly at the Alexanderplatz, with excellent public transportation options
- The city offers a wide range of cultural, recreational, and culinary experiences
Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid office arrangement
ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and in-person collaboration, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Product marketing expertise and experience
- Technical aptitude and understanding of IT or cybersecurity products
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Include specific examples of your achievements in product launches, market research, or cross-functional collaboration
- Demonstrate your understanding of NinjaOne's products and the IT and cybersecurity industry
- Prepare thoughtful questions to ask during the interview, focusing on the role, team, and company culture
ATS Keywords: Product Marketing, IT, Cybersecurity, Technical Aptitude, Cross-Functional Relationships, Organizational Skills, Project Management, Communication Skills, EMEA, Launch Planning, Go-To-Market Strategy, Market Research, Competitor Analysis
ASSUMPTION: The interview process for this role is likely to be comprehensive and rigorous, with a focus on assessing the candidate's technical skills, communication abilities, and cultural fit within the team and company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Product management tools (e.g., JIRA, Asana)
- Market research tools (e.g., SurveyMonkey, Google Forms)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal processes and preferences. The successful candidate will be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Collaboration
- Accountability
- Transparency
Work Style:
- Dynamic and fast-paced
- Cross-functional and collaborative
- Results-driven and focused on execution
- Adaptable and comfortable with ambiguity
Self-Assessment Questions:
- How do you approach translating complex product details into tailored stories that resonate with buyers?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive product adoption and new revenue growth?
- How do you stay organized and manage projects under tight deadlines?
- How do you approach learning new tools and technologies, and how have you demonstrated this in previous roles?
ASSUMPTION: NinjaOne values candidates who are passionate about customer success, innovative, collaborative, accountable, transparent, and adaptable. The ideal candidate will be able to thrive in a dynamic, fast-paced environment and contribute to the company's culture of curiosity and fun.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and changing priorities
- Collaborating with diverse teams and stakeholders, requiring strong communication and project management skills
- Keeping up with the latest trends and developments in the IT and cybersecurity industry
- Balancing the demands of multiple projects and initiatives simultaneously
ASSUMPTION: The successful candidate will be proactive, organized, and able to manage their time effectively to overcome these challenges and thrive in the role.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager, with a focus on the EMEA region and a strong emphasis on cross-functional collaboration and market research
- Compared to other product marketing roles, this position may require a higher level of technical aptitude and understanding of IT or cybersecurity products
- Career progression in this role could lead to senior product marketing positions, or a transition into a product management or general management role
ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on the EMEA region and the company's specific product portfolio make it a distinct opportunity within the industry.
📝 Sample Projects
- Conducting market research to identify trends and opportunities in the EMEA IT and cybersecurity market
- Developing and executing a go-to-market strategy for a new NinjaOne product or feature launch
- Collaborating with the sales team to create targeted sales enablement materials, such as presentations, trainings, and demos
- Analyzing competitor marketing and messaging to inform NinjaOne's product positioning and differentiation
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the successful candidate may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing department?
- How does NinjaOne support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
- How does NinjaOne approach collaboration and communication with remote team members?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: These questions are designed to provide insight into the company's culture, team dynamics, and the specific priorities and challenges of the role. They also demonstrate the candidate's interest in and understanding of the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on the EMEA region and IT or cybersecurity products
- Prepare for the interview by researching NinjaOne's products, industry trends, and the company's values and culture
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
