📌 Core Information
🔹 Job Title: Product Marketing Manager (English, Korean) (Fixed-Term Contract)
🔹 Company: Google
🔹 Location: Seoul, South Korea
🔹 Job Type: Fixed-Term Contract
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to acquire and retain advertisers at scale for Google Ads.
- Collaborating cross-functionally with teams across Google to ensure successful marketing strategy execution.
- Planning and implementing marketing campaigns, tracking their effectiveness, and transforming learnings into enhanced strategies.
- Innovating and developing best practices for B2B advertiser acquisition at Google.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams to drive business growth.
📋 Key Responsibilities
✅ Develop the Ads marketing strategy to acquire and retain advertisers at scale.
✅ Plan, implement, and track acquisition/retention/win-back-marketing campaigns. Analyze campaign effectiveness and transform learnings into enhanced marketing strategy and campaign plans.
✅ Innovate and develop best practices for B2B advertiser acquisition at Google.
✅ Partner with cross-functional teams across Google to ensure the successful execution of the marketing strategy. Communicate with the Sales team and other product areas to maximize business growth in Korea.
✅ Plan and develop client-facing events, closely collaborating with regional/global marketing teams.
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience.
Experience: 4 years of experience in marketing, working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
Required Skills:
- Experience managing cross-functional or cross-team projects.
- Fluency in English and Korean to collaborate with colleagues and complete tasks and projects.
Preferred Skills:
- Experience in consulting and working with behavioral marketing data.
- Experience with marketing and sales operations, financial analytics, or other related analytical experience.
- Excellent stakeholder management skills and ability to influence across organizational levels and cross-functional departments.
- Good affinity with data and research and being able to translate insights into marketing value.
ASSUMPTION: While the role is fixed-term, the required skills and experience are transferable to long-term opportunities within Google or other organizations.
💰 Compensation & Benefits
Salary Range: Industry standard for a Product Marketing Manager role in Seoul, South Korea, with 4-6 years of experience is approximately ₩70,000,000 - ₩90,000,000 per year (₩5,833,333 - ₩7,500,000 per month).
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee assistance program
- On-site meals and snacks
- On-site fitness centers and wellness classes
- Tuition reimbursement
Working Hours: Full-time, 40 hours per week, with flexible working hours and the possibility of working from home occasionally.
ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.
Company Size: Google has over 10,000 employees in South Korea and over 135,000 employees worldwide. As a large organization, Google offers numerous opportunities for career growth and development.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin and has since grown into one of the world's most valuable companies.
Company Description:
- Google is committed to building products that improve the lives of users around the world.
- The company fosters a culture of innovation, collaboration, and continuous learning.
- Google values diversity, inclusion, and belonging, and encourages employees to bring their authentic selves to work.
Company Specialties:
- Search Engine
- Advertising Technologies
- Cloud Computing
- Software and Hardware Development
Company Website: https://www.google.com/
ASSUMPTION: Google's large size and global presence offer numerous opportunities for career growth and development, as well as exposure to diverse teams and projects.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles or management positions.
Reporting Structure: The Product Marketing Manager reports directly to the Marketing Manager and works closely with cross-functional teams, including Sales, Product Development, and Engineering.
Work Arrangement: This role is on-site in Seoul, South Korea, with the possibility of occasional remote work. The work arrangement is full-time, with flexible working hours.
Growth Opportunities:
- Advancement to senior product marketing roles or management positions within Google.
- Expansion into other marketing fields or related areas, such as brand marketing or growth marketing.
- Opportunities to work on global projects and gain international experience.
ASSUMPTION: The fixed-term nature of this contract does not limit the potential for career growth and development within Google or other organizations.
🌍 Location & Work Environment
Office Type: Google's Seoul office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million people.
- The city is known for its vibrant culture, rich history, and modern infrastructure.
- Seoul offers numerous opportunities for personal and professional growth, as well as a high quality of life.
Work Schedule: The work schedule is Monday to Friday, with flexible working hours and the possibility of occasional remote work.
ASSUMPTION: The on-site work arrangement in Seoul offers opportunities to collaborate with diverse teams and gain exposure to global projects.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the marketing manager or director
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and stakeholder management
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with Google's values
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills, with a focus on campaign development, data analysis, and cross-functional collaboration.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work effectively with diverse teams.
- Demonstrate your understanding of Google's products and marketing strategies, and provide examples of how you've driven business growth in previous roles.
ATS Keywords: Product Marketing, Marketing Strategy, Campaign Development, Cross-Functional Collaboration, Stakeholder Management, Data Analysis, Business Growth, Advertiser Acquisition, Google Ads, B2B Marketing
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be easily learned or adapted.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Innovation
- Inclusion
- Integrity
- Transparency
- Collaboration
Work Style:
- Data-driven decision making
- Cross-functional collaboration
- Continuous learning and growth
- Adaptability and resilience
- Results-oriented and entrepreneurial mindset
Self-Assessment Questions:
- How do you prioritize and manage multiple projects simultaneously?
- How have you used data to inform marketing strategies and drive business growth in previous roles?
- How do you approach cross-functional collaboration and stakeholder management, particularly with teams from different backgrounds and disciplines?
ASSUMPTION: Google values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- The fixed-term nature of the contract may limit long-term career prospects within Google.
- The role requires a high degree of autonomy and the ability to manage multiple projects simultaneously, which can be challenging for some individuals.
- The competitive nature of the interview process may result in rejection for qualified candidates.
- The on-site work arrangement in Seoul may not be suitable for candidates who prefer remote or hybrid work arrangements.
ASSUMPTION: While there are potential challenges associated with this role, the opportunities for career growth and development within Google or other organizations outweigh the risks.
📈 Similar Roles Comparison
- This role is similar to other product marketing manager positions within Google and other organizations, with a focus on developing and executing marketing strategies to drive business growth.
- However, this role is unique in its focus on B2B advertiser acquisition for Google Ads and its fixed-term contract nature.
- Career paths for this role may include advancement to senior product marketing roles or management positions within Google, or expansion into other marketing fields or related areas.
ASSUMPTION: While this role is similar to other product marketing manager positions, its unique focus on B2B advertiser acquisition for Google Ads offers a distinct opportunity for candidates with relevant experience and skills.
📝 Sample Projects
- Developing and executing a marketing campaign to acquire new B2B advertisers for Google Ads in the Korean market.
- Analyzing campaign performance data to identify trends and optimize marketing strategies for maximum impact.
- Collaborating with cross-functional teams to plan and execute a client-facing event, showcasing Google's advertising solutions and driving business growth.
ASSUMPTION: The sample projects provided are representative of the types of tasks and responsibilities associated with this role, but may vary depending on the specific needs of the organization and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Google Ads in the Korean market?
- What are the key priorities for this role in the first 90 days?
- How does Google support the professional development and growth of its employees?
- What are the opportunities for collaboration and cross-functional learning in this role?
- How does Google measure the success of its marketing campaigns, and how are those metrics used to inform strategy and decision-making?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to driving business growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Google Careers website.
- Tailor your resume to highlight relevant marketing experience and skills, with a focus on campaign development, data analysis, and cross-functional collaboration.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work effectively with diverse teams.
- Demonstrate your understanding of Google's products and marketing strategies, and provide examples of how you've driven business growth in previous roles.
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
