📌 Core Information
🔹 Job Title: Product Marketing Manager, Enterprise Donor Management
🔹 Company: Blackbaud
🔹 Location: Remote - South Carolina - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Supporting Blackbaud’s portfolio through effective content development and Go-To-Market support
- Collaborating with various teams to ensure successful messaging and execution across all marketing channels
- Driving demand generation goals for the accounting market across all stages of the marketing funnel
- Leveraging market expertise to analyze current demand generation campaigns and provide messaging guidance
- Partnering with Demand Generation and Digital Marketing teams to design and deliver content needs for lead generation initiatives
ASSUMPTION: This role requires a strong understanding of the nonprofit marketplace and the ability to effectively communicate Blackbaud’s unique value proposition.
📋 Key Responsibilities
✅ Supporting the execution of core messaging and content for Blackbaud’s portfolio
✅ Helping drive the go-to-market execution by arming internal and external stakeholders with value/differentiation presentations, demonstrations, call scripts, case studies, web content, white papers, and competitive research
✅ Delivering upon market-specific marketing goals in close partnership with Demand Generation
✅ Contributing to demand generation goals for the accounting market across all stages of the marketing funnel
✅ Collaborating with Demand Generation and Digital Marketing teams to design and deliver the content needs for all lead generation initiatives
ASSUMPTION: This role requires strong communication, project management, and collaboration skills to ensure successful execution of marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of Marketing experience within a growing Software-as-a-service (SAAS) organization
Required Skills:
- Mastery in go-to-marketing methodology and Product Marketing principles
- Mastery in competitive Market Analysis
- Proven ability and acumen with complex software applications
- Demonstratable success in collaborating, managing expectations, and producing results across internal teams
- Exceptional ability to write and create product content; able to write quickly and concisely for non-technical audiences
- Experience and a track record of driving adoption, growth, and results for an established product
- Excellent project management skills and proven ability to deliver on short and long-term timeframes
- Self-starter, creative thinker, excellent listener, communicator, and influencer
- Proficiency with Microsoft Word, Excel and Powerpoint
- Experience with salesforce.com, Asana (or similar project management tool)
Preferred Skills:
- Experience with nonprofit software or a related industry
- Fluency in a second language
ASSUMPTION: Candidates with experience in nonprofit software or a related industry may have an advantage in understanding Blackbaud’s target market and buyer personas.
💰 Compensation & Benefits
Salary Range: $101,900.00 to $132,800.00 per year
Benefits:
- Medical, dental, and vision insurance
- Remote-first workforce
- 401(k) program with employer match
- Flexible paid time off
- Generous Parental Leave
- Volunteer for vacation
- Opportunities to connect to build community and belonging
- Pet insurance, legal and identity protection
- Tuition reimbursement program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the United States. Actual compensation may vary based on employee qualifications, market value, Company finances, and other operational considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Blackbaud operates in the Software Development industry, focusing on nonprofit technology, fundraising, and social impact.
Company Size: Blackbaud is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.
Founded: Blackbaud was founded in 1981 and has since grown to become the leading software provider exclusively dedicated to powering social impact.
Company Description:
- Blackbaud serves the nonprofit and education sectors, companies committed to social responsibility, and individual change makers
- Its essential software is built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility, and education management
- Blackbaud has been named to Newsweek’s list of America’s Most Responsible Companies, Quartz’s list of Best Companies for Remote Workers, and Forbes’ list of America’s Best Employers
Company Specialties:
- Nonprofit technology
- Fundraising
- Social impact
- Fund accounting
- Higher Education
- Healthcare
- Analytics
- Crowdfundraising
Company Website: http://www.blackbaud.com
ASSUMPTION: Blackbaud’s focus on social impact and nonprofit technology makes it an attractive option for candidates interested in making a positive difference in the world.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a strong background in marketing and product marketing principles.
Reporting Structure: The Product Marketing Manager reports directly to the Senior Director of Product Marketing.
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance.
Growth Opportunities:
- Potential career progression into senior or leadership roles within the Product Marketing team
- Opportunities to work on various products and solutions within Blackbaud’s portfolio
- Chance to develop skills in nonprofit technology and social impact
ASSUMPTION: Blackbaud’s remote-first culture and focus on employee growth provide ample opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Remote - South Carolina - USA
Geographic Context:
- South Carolina is known for its mild climate, beautiful landscapes, and rich history
- The remote work environment allows for flexibility and a better work-life balance
- Blackbaud’s remote-first culture fosters collaboration and inclusivity among its employees
Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results-driven work
ASSUMPTION: Blackbaud’s remote-first culture and flexible work schedule make it an attractive option for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Product Marketing team
- Final interview with the Senior Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Collaboration and project management skills
- Understanding of the nonprofit marketplace and Blackbaud’s target buyers
Application Tips:
- Highlight relevant marketing and product marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of Blackbaud’s mission and target market
- Prepare examples of your product marketing work, such as case studies or presentations
- Research Blackbaud’s products and solutions to show your enthusiasm and understanding of the role
ATS Keywords: Product Marketing, Go-To-Market, Marketing Strategy, Competitive Analysis, Content Development, Demand Generation, Digital Marketing, Nonprofit Technology, Social Impact
ASSUMPTION: Blackbaud’s interview process focuses on assessing candidates’ product marketing skills, communication abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Word, Excel, and Powerpoint
- Salesforce.com
- Asana (or similar project management tool)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media platforms (e.g., LinkedIn, Twitter)
ASSUMPTION: Blackbaud’s use of industry-standard marketing and project management tools enables effective collaboration and communication among its teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Collaborative
- Results-driven
Work Style:
- Remote-first and flexible work arrangements
- Focus on results-driven work and employee growth
- Collaborative and inclusive team environment
- Strong commitment to social impact and nonprofit technology
Self-Assessment Questions:
- Do you have a strong understanding of the nonprofit marketplace and Blackbaud’s target buyers?
- Are you comfortable working in a remote-first environment and collaborating with distributed teams?
- Do you have a proven track record of driving adoption, growth, and results for established products?
ASSUMPTION: Blackbaud’s remote-first culture and focus on social impact make it an attractive option for candidates seeking a flexible, collaborative, and meaningful work environment.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Blackbaud’s focus on social impact and nonprofit technology may require candidates to adapt their marketing strategies to fit the unique needs of the sector
- The competitive landscape in nonprofit technology may present challenges in driving market share and customer adoption
- Blackbaud’s remote-first culture may require candidates to be comfortable working independently and collaborating with distributed teams
ASSUMPTION: Blackbaud’s remote-first culture and focus on social impact present unique challenges and opportunities for candidates seeking a meaningful and flexible work environment.
📈 Similar Roles Comparison
- Product Marketing Manager roles in other industries may have different target markets and buyer personas
- Blackbaud’s focus on nonprofit technology and social impact sets it apart from other companies in the Software Development industry
- Career paths in Product Marketing may vary depending on the industry and company size
ASSUMPTION: Blackbaud’s unique focus on nonprofit technology and social impact provides a distinct opportunity for candidates seeking a meaningful and impactful career in Product Marketing.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch in the nonprofit sector
- Conducting competitive market analysis to identify opportunities for differentiation and market share growth
- Creating customer evidence collateral to influence purchase, adoption, usage, and retention throughout the customer lifecycle
ASSUMPTION: Blackbaud’s focus on nonprofit technology and social impact provides a unique opportunity for candidates to work on meaningful and impactful projects in Product Marketing.
❓ Key Questions to Ask During Interview
- How does Blackbaud differentiate its products and solutions in the competitive nonprofit technology landscape?
- What are the key challenges and opportunities in driving market share and customer adoption in the nonprofit sector?
- How does Blackbaud support the professional growth and development of its Product Marketing team members?
- What are the key priorities for the Product Marketing team in the next 12-24 months?
- How does Blackbaud’s remote-first culture foster collaboration and inclusivity among its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate’s interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and product marketing experience
- Write a cover letter that demonstrates your understanding of Blackbaud’s mission and target market
- Prepare examples of your product marketing work, such as case studies or presentations
- Research Blackbaud’s products and solutions to show your enthusiasm and understanding of the role
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
