Product Marketing Manager, Enterprise Donor Management

📌 Core Information

🔹 Job Title: Product Marketing Manager, Enterprise Donor Management

🔹 Company: Blackbaud

🔹 Location: Remote (South Carolina, USA)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution of core messaging and content for Blackbaud’s portfolio
• Helping drive go-to-market execution
• Delivering upon market-specific marketing goals in close partnership with Demand Generation
• Collaborating with various teams to improve client communications

ASSUMPTION: This role requires a strong understanding of the nonprofit market and a proven track record in product marketing within a SaaS organization.

📋 Key Responsibilities

✅ Supporting the execution of core messaging and content for Blackbaud’s portfolio

✅ Helping drive go-to-market execution

✅ Delivering upon market-specific marketing goals in close partnership with Demand Generation

✅ Collaborating with various teams to improve client communications

✅ Developing a keen understanding of the competition, buyer needs, industry influencers and decision makers

✅ Arm internal and external stakeholders with value/differentiation presentations, demonstrations, call scripts, case studies, web content, white papers, and competitive research

✅ Partnering with product management, customer success, and other teams to improve client communications

ASSUMPTION: This role may require occasional travel to industry events or client meetings.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of Marketing experience within a growing Software-as-a-service (SAAS) organization

Required Skills:

• Mastery in go-to-marketing methodology and Product Marketing principles
• Mastery in competitive Market Analysis
• Proven ability and acumen with complex software applications
• Demonstratable success in collaborating, managing expectations, and producing results across internal teams
• Excellent project management skills and proven ability to deliver on short and long-term timeframes
• Proficiency with Microsoft Word, Excel and Powerpoint
• Experience with salesforce.com, Asana (or similar project management tool)

Preferred Skills:

• Experience with vertical-based marketing
• Fluency in a second language

ASSUMPTION: While not explicitly stated, experience in the nonprofit sector or familiarity with donor management software would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $101,900.00 to $132,800.00 per year

Benefits:

• Medical, dental, and vision insurance
• Remote-first workforce
• 401(k) program with employer match
• Flexible paid time off
• Generous Parental Leave
• Volunteer for vacation
• Pet insurance, legal and identity protection
• Tuition reimbursement program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role with 5-10 years of experience in a SaaS organization.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on nonprofit and education sectors

Company Size: 1,001-5,000 employees (Remote-first company)

Founded: 1981 (as a nonprofit organization, transitioned to a public company in 1997)

Company Description:

• Leading software provider exclusively dedicated to powering social impact
• Serves the nonprofit and education sectors, companies committed to social responsibility, and individual change makers
• Essential software built to accelerate impact in fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility, and education management

Company Specialties:

• Nonprofit software solutions
• Fundraising and donor management
• Education management
• Social responsibility and impact
• Cloud-based software and SaaS

Company Website: Blackbaud Website

ASSUMPTION: Blackbaud's focus on the nonprofit sector and social impact makes it an attractive option for candidates interested in making a positive impact through their work.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role with potential for growth

Reporting Structure: This role reports directly to the Senior Director of Product Marketing

Work Arrangement: Remote (Solely), with occasional travel for industry events or client meetings

Growth Opportunities:

• Potential to move into a senior-level product marketing role or management position
• Opportunities to work on different products or market segments within Blackbaud's portfolio
• Chance to develop expertise in the nonprofit sector and related technologies

ASSUMPTION: Given Blackbaud's size and focus on the nonprofit sector, there may be opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Remote-first company with no physical office locations

Office Location(s): N/A (Remote work only)

Geographic Context:

• South Carolina, USA (Remote work only)
• Timezone: Eastern Standard Time (EST)
• Access to various Blackbaud offices and events around the world

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: As a remote-first company, Blackbaud offers a high degree of flexibility and work-life balance for its employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with a member of the HR team
• Video interview with the hiring manager and/or other team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing and product knowledge
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Blackbaud's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the nonprofit sector and Blackbaud's products
• Showcase your ability to work effectively in a remote work environment
• Prepare for behavioral and situational interview questions related to marketing and product management

ATS Keywords: Product Marketing, Go-To-Market, Nonprofit, SaaS, Marketing Strategy, Competitive Analysis, Content Creation, Stakeholder Management, Demand Generation

ASSUMPTION: Blackbaud's hiring process may vary depending on the role and the candidate's experience level.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, Powerpoint)
• Salesforce.com
• Asana (or similar project management tool)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Web analytics tools (e.g., Google Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Collaborative
• Innovative
• Accountable

Work Style:

• Remote-first and flexible work arrangements
• Collaborative and inclusive team environment
• Focus on results and impact over hours worked
• Opportunities for professional development and growth

Self-Assessment Questions:

• How do you ensure that your work aligns with Blackbaud's customer-centric approach?
• Describe your experience working in a remote or hybrid work environment and how you maintain productivity and communication with your team.
• How do you approach continuous learning and professional development in your current role?

ASSUMPTION: Blackbaud's remote-first culture and focus on results-driven work make it an attractive option for candidates seeking a flexible and inclusive work environment.

⚠️ Potential Challenges

• Occasional travel may be required for industry events or client meetings
• Working in a remote-first environment may present unique communication and collaboration challenges
• Managing expectations and priorities across multiple teams and stakeholders
• Keeping up with the latest trends and best practices in the nonprofit sector and marketing industry

ASSUMPTION: While Blackbaud offers a high degree of flexibility and work-life balance, there may be unique challenges associated with working in a remote-first environment.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Brand Marketing Manager: Product Marketing Managers focus on the product and its features, while Brand Marketing Managers focus on the overall brand and its perception in the market.
• Nonprofit sector vs. other industries: Working in the nonprofit sector may present unique challenges and rewards, such as a focus on social impact and mission-driven work.
• SaaS vs. on-premise software: SaaS products may require different marketing strategies and tactics than on-premise software, with a focus on cloud-based solutions and recurring revenue models.

ASSUMPTION: Understanding the unique aspects of this role and the nonprofit sector can help candidates determine if this opportunity aligns with their career goals and interests.

📝 Sample Projects

• Developing a go-to-market strategy for a new donor management software product
• Conducting competitive analysis and creating a differentiation matrix for Blackbaud's products
• Collaborating with product management and customer success teams to create customer evidence collateral

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives a Product Marketing Manager might work on at Blackbaud.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for Blackbaud's portfolio?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Blackbaud support the professional development and growth of its employees?
• What are the biggest challenges facing the nonprofit sector, and how does Blackbaud help its clients overcome them?
• How does Blackbaud foster a culture of innovation and continuous improvement?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions related to marketing and product management
• Research Blackbaud's products, the nonprofit sector, and the company's values and culture
• Follow up with the hiring manager or HR team within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.