Product Marketing Manager - EQS

📌 Core Information

🔹 Job Title: Product Marketing Manager - EQS

🔹 Company: Cytiva

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time, On-site

🔹 Category: Biotechnology Research

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing foundational product marketing activities across a portfolio
• Supporting new product introductions and driving measurable revenue outcomes
• Collaborating with cross-functional teams to ensure launch excellence and campaign readiness
• Working in a matrixed and evolving environment, delivering against priorities

ASSUMPTION: This role requires a high level of collaboration and adaptability, as well as strong project coordination skills to manage multiple stakeholders and priorities.

📋 Key Responsibilities

✅ Lead the development of product messaging based on customer needs, product features, and competitive positioning

✅ Create product collateral, tools, and messages to support campaigns, launches, and sales enablement

✅ Be accountable for marketing funnel health and NPD revenue delivery related to assigned product portfolio

✅ Lead launch excellence activities for assigned new products and product updates

✅ Support business unit pivots and product lifecycle priorities through campaign readiness and message realignment

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field

Experience: 3-5 years of experience in product marketing, GTM planning, or B2B commercialization

Required Skills:

• Proven ability to write messaging and develop product content with clarity and structure
• Experience supporting product launches or products in complex markets
• Strong project coordination and stakeholder engagement skills
• Collaborative, accountable, and driven to deliver
• Able to deliver against priorities in matrixed and evolving environments

Preferred Skills:

• Familiarity with Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSP
• Prior experience with Service Max, Sales Force and Google Analytics
• Able to communicate clearly and effectively with all levels of stakeholder

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate with various stakeholders.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Estimated based on industry standards for a Product Marketing Manager with 3-5 years of experience in Bangalore)

Benefits:

• Health Care Program
• Paid Time Off

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the given experience level in Bangalore. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Cytiva operates in the biotechnology research industry, focusing on enabling the development, manufacture, and delivery of transformative medicines to patients.

Company Size: Cytiva is part of Danaher, a global science and technology leader with over 10,000 employees worldwide. This means applicants can expect a large, established organization with significant resources and opportunities for growth.

Founded: Cytiva was founded in 2019 as a result of the combination of GE Life Sciences and Danaher's Life Sciences businesses. However, Danaher itself was founded in 1984.

Company Description:

• Cytiva is a global biotechnology leader dedicated to helping customers discover and commercialize the next generation of therapeutics
• The company brings dedicated technical expertise and a broad portfolio of tools, technologies, and services to enable the development, manufacture, and delivery of transformative medicines to patients
• Cytiva is part of Danaher, a global science and technology leader that accelerates the impact of tomorrow’s science and technology innovation to improve human health

Company Specialties:

• Biotechnology
• mRNA
• Bioprocess
• Cell therapy
• Gene therapy
• Lab filtration
• Molecular biology
• Nanomedicine
• Downstream
• Upstream
• Bioreactor
• Cell culture
• Aseptic filling

Company Website: http://www.cytiva.com

ASSUMPTION: Cytiva's focus on biotechnology research and development, as well as its integration with Danaher, suggests that the company values innovation, collaboration, and continuous improvement.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 3-5 years of experience in product marketing, GTM planning, or B2B commercialization.

Reporting Structure: The Product Marketing Manager reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product management, and R&D.

Work Arrangement: This is a full-time, on-site position based in Bangalore, India.

Growth Opportunities:

• Potential to work on diverse product portfolios and gain exposure to various aspects of the business
• Opportunity to collaborate with global teams and develop international experience
• Chance to grow within the marketing function or explore other roles within Cytiva or Danaher

ASSUMPTION: Given Cytiva's focus on innovation and continuous improvement, there may be opportunities for professional development and career growth within the company.

🌍 Location & Work Environment

Office Type: Cytiva's Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): IND - Bangalore JFWTC - Cytiva, Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving tech industry
• The city offers a mix of traditional Indian culture and modern amenities, with a cost of living that is generally lower than other major Indian cities
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the work schedule may vary based on project requirements and team needs.

ASSUMPTION: While the work environment is collaborative and innovative, the role may require occasional flexibility in work hours to meet project deadlines or accommodate global team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team and other stakeholders
• Final interview with the marketing director or another senior leader

Key Assessment Areas:

• Product marketing skills and experience
• Communication and presentation skills
• Problem-solving and analytical skills
• Collaboration and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your messaging development, launch excellence, and campaign readiness work
• Research Cytiva and Danaher to demonstrate your understanding of the company's mission and values

ATS Keywords: Product Marketing, GTM Planning, B2B Commercialization, Messaging Development, Project Coordination, Stakeholder Engagement, Launch Excellence, Campaign Readiness

ASSUMPTION: Given the competitive nature of the job market, it is essential to tailor your application materials to demonstrate your fit for the role and the company's values.

🛠️ Tools & Technologies

• Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSP
• Service Max
• Sales Force
• Google Analytics

ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools, CRM systems, and data analysis software may be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Continuous Improvement

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and analytical

Self-Assessment Questions:

• How have you demonstrated innovation in your previous product marketing roles?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to launch a product?
• How do you approach continuous improvement in your work, and how have you applied this mindset in previous roles?

ASSUMPTION: Cytiva's focus on innovation, collaboration, and continuous improvement suggests that the company values employees who are adaptable, data-driven, and committed to working together to achieve success.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a matrixed environment
• Keeping up with the fast-paced and ever-evolving biotechnology industry
• Working with global teams and accommodating different time zones
• Balancing strategic planning with tactical execution

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position may have a stronger focus on launch excellence and campaign readiness due to Cytiva's emphasis on new product introductions
• In the biotechnology research industry, this role may require a deeper understanding of scientific concepts and a stronger emphasis on innovation
• Career progression in this role may involve moving into senior marketing positions within Cytiva or exploring other roles within Danaher's portfolio of operating companies

ASSUMPTION: When comparing this role to similar positions, it is essential to consider the unique aspects of Cytiva's business and the biotechnology research industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new bioprocessing product
• Creating a messaging framework and collateral for a cell therapy product portfolio
• Supporting the launch of an mRNA vaccine platform by coordinating cross-functional teams and driving funnel contribution

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Product Marketing Manager at Cytiva might work on, but the specific projects may vary based on the company's priorities and the product portfolio.

❓ Key Questions to Ask During Interview

• Can you describe the product portfolio I would be working on, and how it aligns with Cytiva's strategic priorities?
• How does the marketing team collaborate with other functions, such as sales, product management, and R&D, to ensure launch excellence?
• What opportunities are there for professional development and growth within the marketing function or across Cytiva's broader organization?
• How does Cytiva support work-life balance for its employees, particularly in a role that may require occasional flexibility in work hours?
• Can you provide more details about the company's approach to innovation and continuous improvement, and how this might impact my day-to-day work?

ASSUMPTION: These interview questions are designed to help you better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://danaher.wd1.myworkdayjobs.com/CytivaJobsPP/job/Bangalore-Karnataka-India/Product-Marketing-Manager----EQS_R1289275
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your messaging development, launch excellence, and campaign readiness work
• Research Cytiva and Danaher to demonstrate your understanding of the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.