Product Marketing Manager - EQS

📌 Core Information

🔹 Job Title: Product Marketing Manager - EQS

🔹 Company: Cytiva, a Danaher operating company

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing foundational product marketing activities across a portfolio
• Supporting new product introductions and launches
• Building and delivering messaging for campaigns and sales enablement
• Driving funnel contribution and enabling cross-functional alignment
• Working in a matrixed and evolving environment

ASSUMPTION: This role requires strong project coordination and stakeholder engagement skills, as well as the ability to deliver against priorities in a dynamic environment.

📋 Key Responsibilities

✅ Lead the development of product messaging based on customer needs, product features, and competitive positioning

✅ Create product collateral, tools, and messages to support campaigns, launches, and sales enablement

✅ Be accountable for marketing funnel health and NPD revenue delivery related to assigned product portfolio

✅ Lead launch excellence activities for assigned new products and product updates

✅ Support business unit pivots and product lifecycle priorities through campaign readiness and message realignment

ASSUMPTION: This role may require occasional travel to meet with stakeholders and attend industry events.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field

Experience: 3-5 years of experience in product marketing, GTM planning, or B2B commercialization

Required Skills:

• Proven ability to write messaging and develop product content with clarity and structure
• Experience supporting product launches or products in complex markets
• Strong project coordination and stakeholder engagement skills
• Collaborative, accountable, and driven to deliver
• Able to deliver against priorities in matrixed and evolving environments

Preferred Skills:

• Familiarity with Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSP
• Prior experience with Service Max, Sales Force and Google Analytics
• Able to communicate clearly and effectively with all levels of stakeholder

ASSUMPTION: Proficiency in English is required for this role, as it is the primary language used within the company.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 16,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health Care Program
• Paid Time Off
• Other comprehensive, competitive benefit programs

Working Hours: Full-time, typically 40 hours per week with flexibility for the role

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Cytiva operates within the life sciences, diagnostics, and biotechnology sectors, focusing on advancing future therapeutics from discovery to delivery.

Company Size: Cytiva is a part of Danaher, a Fortune 500 company with over 10,000 employees globally. This means applicants can expect a well-established infrastructure and extensive resources.

Founded: Cytiva was founded in 2016 as a spin-off from GE Healthcare, with a rich history in life sciences and diagnostics.

Company Description:

• Cytiva is committed to accelerating the real-life impact of tomorrow’s science and technology
• The company partners with customers across the globe to help them solve their most complex challenges
• Cytiva offers a broad array of comprehensive, competitive benefit programs

Company Specialties:

• Life Sciences
• Diagnostics
• Biotechnology

Company Website: www.danaher.com

ASSUMPTION: Cytiva's focus on innovation and continuous improvement is reflected in its commitment to the Danaher Business System.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional looking to gain experience in product marketing and launch excellence.

Reporting Structure: The Product Marketing Manager reports to the Marketing Director and works closely with cross-functional teams, including sales, product management, and R&D.

Work Arrangement: This is a full-time, on-site position with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Expanding product marketing expertise within Cytiva or other Danaher operating companies
• Developing leadership skills through mentoring and coaching opportunities
• Gaining experience in global product marketing and launch excellence

ASSUMPTION: Cytiva's focus on innovation and continuous improvement provides ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Cytiva's Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is a major tech hub and the capital of the Indian state of Karnataka
• The city offers a vibrant culture, diverse dining options, and numerous recreational activities
• Bangalore has a tropical savanna climate with warm, humid weather year-round

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for the role

ASSUMPTION: The work environment at Cytiva is dynamic and collaborative, with a strong emphasis on cross-functional teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the marketing director

Key Assessment Areas:

• Product marketing and launch excellence experience
• Messaging development and communication skills
• Project coordination and stakeholder engagement
• Cultural fit and alignment with Cytiva's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant product marketing, launch excellence, and stakeholder engagement experience
• Prepare examples of successful product launches or campaigns you've led
• Demonstrate your understanding of Cytiva's mission and values during the interview

ATS Keywords: Product Marketing, GTM Planning, B2B Commercialization, Messaging Development, Product Launches, Project Coordination, Stakeholder Engagement, Collaboration, Accountability

ASSUMPTION: Cytiva uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure it gets noticed.

🛠️ Tools & Technologies

• Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSP
• Service Max
• Sales Force
• Google Analytics

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Collaboration
• Accountability

Work Style:

• Dynamic and collaborative
• Focused on cross-functional teamwork and innovation
• Committed to continuous improvement and learning

Self-Assessment Questions:

• Do you thrive in a dynamic, evolving environment?
• Are you comfortable working with cross-functional teams and stakeholders?
• Do you have a proven track record of developing clear and effective messaging?

ASSUMPTION: Applicants who align with Cytiva's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Working with cross-functional teams and stakeholders with varying priorities and perspectives
• Adapting to changes in product portfolio and market demands
• Occasional travel requirements

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a stronger emphasis on launch excellence and cross-functional collaboration
• Within Cytiva, this role is similar to other product marketing positions but may have a broader portfolio and more responsibility for launch excellence
• Career progression may involve moving into a senior product marketing role or transitioning into a different function within Cytiva or Danaher

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions.

📝 Sample Projects

• Developing and executing a launch plan for a new product in the hardware solutions portfolio
• Creating messaging and collateral for a product update in response to market feedback
• Supporting a business unit pivot by realigning product messaging and campaign readiness

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Cytiva's hardware solutions business?
• What are the key priorities for the first 90 days in this role?
• How does Cytiva support the professional development and growth of its employees?
• What is the typical career path for someone in this role?
• How does Cytiva foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant product marketing, launch excellence, and stakeholder engagement experience
• Prepare examples of successful product launches or campaigns you've led
• Demonstrate your understanding of Cytiva's mission and values during the interview
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.