Product Marketing Manager, ESGI

📌 Core Information

🔹 Job Title: Product Marketing Manager, ESGI

🔹 Company: Riverside Insights

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Education Administration Programs

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing product marketing strategies for K-12 districts, focusing on the early learning segment (pre-K through 2nd grade).
• Collaborating with cross-functional teams to create sales enablement materials, conduct market analysis, and develop customer engagement strategies.
• Transforming deep insights into compelling product marketing strategies to drive market adoption and financial growth.
• Supporting the transition of the product from a teacher-driven B2C sales model to an enterprise B2B sales model selling to K-12 district customers.

ASSUMPTION: This role requires a strong understanding of the K-12 education market, with a focus on early learning, and experience in product marketing to drive successful outcomes.

📋 Key Responsibilities

✅ Develop positioning and sales enablement materials to support the sales team in achieving revenue growth goals.

✅ Conduct in-depth market analysis and research on the early learning market to understand the product's market position and growth opportunities.

✅ Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers) to the sales team.

✅ Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies.

✅ Craft and regularly update compelling messaging and positioning strategies in line with early learning market demands.

✅ Develop and execute customer engagement and retention strategies to reduce churn.

✅ Partner with campaign marketing to enhance customer communications and engagement campaigns.

✅ Work with product managers to develop go-to-market strategies for new product launches and feature launches.

✅ Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs).

✅ Support the transition of the product from a teacher-driven B2C sales model to an enterprise B2B sales model selling to K-12 district customers.

ASSUMPTION: This role requires strong collaboration, communication, and project management skills to work effectively with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent experience

Experience: 3+ years’ experience in product marketing, at least 1+ year of that experience within the K-12 Education market. Experience with the early learning segment (pre-K through 2nd grade) preferred

Required Skills:

• Proven synthesis of market research into cross-team actionable insights
• Experience coordinating and communicating between multiple stakeholders at varying levels of an organization
• Exceptional writing skills, including attention to details of grammar, punctuation, phrasing, and structure
• Experience with formative assessment or progress monitoring platforms preferred

Preferred Skills:

• Experience in the K-12 education field (early learning segment, pre-K through 2nd preferred), with a focus on crafting resonant messaging for key buyer personas

ASSUMPTION: Candidates with a strong background in product marketing, experience in the K-12 education market, and exceptional writing skills will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $100,000 USD per year (based on company-provided range)

Benefits:

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid short-term and long-term disability
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO)
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Quarterly Focus Days
• Flexible work arrangements
• Work-from-home expense reimbursement
• Tuition Reimbursement Program
• Company orientation and 30/60/90 Day Onboarding

Working Hours: Full-time, with up to 15% travel for off-site team meetings

ASSUMPTION: The provided salary range is specific to the United States and incorporates various factors, including an applicant's skills, experience, and market data.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs

Company Size: 201-500 employees (Mid-size)

Founded: 2018

Company Description:

• Riverside Insights provides research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.
• The company aims to elevate one billion lives globally by 2030 through its mission to provide insights that help unlock potential.
• Riverside Insights offers a growth-focused business environment with opportunities for professional development and collaboration.

Company Specialties:

• Assessment
• Education
• K-12
• Clinical and Special Needs
• Psychology
• Psychometrics
• Achievement
• Academic Achievement
• Educational Assessments
• Measurement
• Special Education
• Group Administered Assessments
• Cognitive Ability
• Early Childhood Assessment
• Psychological Assessment
• Woodcock-Johnson
• Iowa Assessments
• CogAT
• Battelle Developmental Inventory

Company Website: riversideinsights.com

ASSUMPTION: Riverside Insights' focus on research-based assessments and commitment to elevating potential makes it an attractive employer for candidates seeking to make a meaningful impact in the education sector.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Director of Product Marketing.

Work Arrangement: Remote OK, with up to 15% travel for off-site team meetings

Growth Opportunities:

• Potential career progression within the product marketing team or related departments.
• Opportunities to work on high-impact projects and contribute to the company's mission.
• Access to professional development resources, such as training and workshops.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in product marketing within the education sector.

🌍 Location & Work Environment

Office Type: Remote (with up to 15% travel for off-site team meetings)

Office Location(s): United States

Geographic Context:

• The United States offers a diverse range of educational landscapes, allowing for a broad understanding of the K-12 market.
• The remote work arrangement provides flexibility and the opportunity to work from various locations within the United States.
• The company's headquarters in Itasca, Illinois, offers a central location for in-person meetings and collaboration.

Work Schedule: Full-time, with up to 15% travel for off-site team meetings

ASSUMPTION: The remote work arrangement and flexible work schedule cater to candidates seeking a balance between professional growth and personal commitments.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with the hiring manager or HR representative.
• In-depth interview with the hiring manager and potential team members.
• Final interview with senior leadership or a panel of stakeholders.

Key Assessment Areas:

• Product marketing experience and understanding of the K-12 education market.
• Writing and communication skills, with a focus on crafting compelling messaging.
• Collaboration and project management skills, demonstrating the ability to work effectively with cross-functional teams.
• Problem-solving and analytical skills, showcasing the ability to synthesize market research into actionable insights.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing and the K-12 education market.
• Prepare examples of your messaging and positioning strategies, demonstrating your ability to craft compelling narratives for key buyer personas.
• Research Riverside Insights' mission and values, and be prepared to discuss how your skills and experience align with the company's goals.

ATS Keywords: Product Marketing, K-12 Education, Early Learning, Market Analysis, Sales Enablement, Customer Engagement, Messaging Strategies, Go-to-Market Strategies, Voice of the Customer, Collaboration, Writing Skills, Stakeholder Communication, K-12 Education, Early Learning, Formative Assessment, Progress Monitoring

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in product marketing, with a particular emphasis on the K-12 education market and early learning segment.

🛠️ Tools & Technologies

• Sales enablement tools (e.g., pitch decks, one-pagers)
• Market research and analysis tools
• Customer relationship management (CRM) software
• Project management tools
• Collaboration and communication platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: This role requires proficiency in various tools and technologies to effectively manage projects, collaborate with cross-functional teams, and conduct market research.

👔 Cultural Fit Considerations

Company Values:

• PeopleFirst: Riverside Insights prioritizes the well-being and growth of its employees.
• Integrity: The company values honesty, transparency, and ethical decision-making.
• Collaboration: Riverside Insights fosters a culture of teamwork and open communication.
• Excellence: The company strives for high-quality work and continuous improvement.
• Accountability: Riverside Insights holds its employees responsible for their actions and decisions.

Work Style:

• Remote work arrangement with up to 15% travel for off-site team meetings
• Flexible work schedule with core hours and the ability to work asynchronously
• Focus on results and outcomes, rather than hours worked

Self-Assessment Questions:

• Do you align with Riverside Insights' PeopleFirst value, prioritizing the well-being and growth of employees?
• Are you comfortable working remotely and collaborating with team members in various locations?
• Do you thrive in a results-driven work environment that focuses on outcomes rather than hours worked?

ASSUMPTION: Candidates who share Riverside Insights' core values and are comfortable working in a remote, results-driven environment will be well-suited for this role.

⚠️ Potential Challenges

• The role requires a strong understanding of the K-12 education market, with a focus on early learning, which may present a learning curve for candidates without relevant experience.
• The remote work arrangement may present communication and collaboration challenges, requiring strong self-motivation and time management skills.
• The role involves working with multiple stakeholders and may require navigating complex organizational dynamics.
• The transition of the product from a teacher-driven B2C sales model to an enterprise B2B sales model selling to K-12 district customers may present unique challenges and require adaptability.

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to succeed in a dynamic, remote work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the early learning segment (pre-K through 2nd grade) within the K-12 education market.
• Industry-specific context: The K-12 education market is highly competitive and regulated, requiring a deep understanding of the market dynamics and customer needs.
• Career path comparison: This role offers opportunities for career progression within the product marketing team or related departments, with potential growth into senior leadership positions.

ASSUMPTION: Applicants should be prepared to discuss how their experience and skills differentiate them from candidates applying for related roles and how their background aligns with the unique aspects of this position.

📝 Sample Projects

• Developing a comprehensive sales enablement toolkit for a new product launch targeting K-12 districts, focusing on the early learning segment.
• Conducting market research and analysis to identify growth opportunities within the early learning market and crafting targeted messaging strategies to capitalize on those opportunities.
• Collaborating with cross-functional teams to create customer engagement and retention strategies, reducing churn and driving customer success.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Product Marketing Manager role at Riverside Insights.

❓ Key Questions to Ask During Interview

• Can you describe the current sales enablement materials and how they support the sales team's revenue growth goals?
• How does the company measure the success of its product marketing strategies, and what key performance indicators (KPIs) are tracked?
• What is the company's approach to fostering a remote work environment, and how do teams collaborate and maintain productivity?
• How does the company support the professional development and growth of its employees, particularly within the product marketing team?
• What are the most significant challenges facing the K-12 education market, and how does the company plan to address them in the coming years?

ASSUMPTION: These interview questions help applicants better understand the role's responsibilities, the company's culture, and the challenges facing the K-12 education market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience in product marketing and the K-12 education market.
• Prepare examples of your messaging and positioning strategies, demonstrating your ability to craft compelling narratives for key buyer personas.
• Research Riverside Insights' mission and values, and be prepared to discuss how your skills and experience align with the company's goals.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.