📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: PushPress
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for key product areas
- Collaborating cross-functionally with Product, Engineering, Sales, CX, and Marketing teams
- Conducting user research and feedback loops to refine strategies and improve customer engagement
- Driving product adoption, engagement, and growth through compelling narratives and messaging
- Working in a fast-paced, startup environment with evolving processes and aggressive OKRs
ASSUMPTION: This role requires a strategic mindset and strong collaboration skills to succeed in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Own the go-to-market and adoption strategy for key product areas, including positioning, messaging, launch planning, enablement, and scalable adoption playbooks
✅ Translate product innovation into customer value by partnering closely with Product, Engineering, CX, Sales, and the broader Marketing team
✅ Uncover customer and competitive insights and transform them into compelling narratives and differentiated messaging that resonates across channels
✅ Equip Sales and Enablement teams with the right assets, talk tracks, and training to effectively communicate value and close deals
✅ Define and track success metrics for product marketing efforts, including demo conversion, product adoption, campaign performance, and new logo acquisition
✅ Lead user research and feedback loops to gather insights and identify opportunities to refine GTM strategies and improve customer engagement
✅ Drive end-to-end product storytelling across every touchpoint, from in-app copy to supporting Content in the development of webpages
✅ Act as a strategic partner to GTM teams to support launches, scale adoption, and tailor efforts for multiple product lines and vertical-specific initiatives
ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS product marketing and a proven track record of successful product launches and adoption programs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in B2B SaaS product marketing at companies with well-established GTM practices
Required Skills:
- Proven experience supporting multiple product lines across both product-led and sales-led growth motions
- A track record of successful product launches and adoption programs
- Comfort working in a startup-paced environment with aggressive OKRs and evolving processes
- Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams
- Excellent communication and storytelling skills, with the ability to translate data, product value, and customer benefit into compelling narratives
Preferred Skills:
- Familiarity with the fitness/wellness space or tools supporting SMBs
ASSUMPTION: Candidates with experience in the fitness industry or relevant tools may have a competitive advantage but are not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in B2B SaaS)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services. PushPress operates in a competitive market, focusing on boutique fitness studios and gyms.
Company Size: 51-200 employees. PushPress is a mid-sized company, offering a balance between the agility of a startup and the resources of a larger organization.
Founded: 2011. PushPress has been in operation for over a decade, providing ample opportunity for growth and career development.
Company Description:
- PushPress is a complete gym management solution designed to automate, streamline, and help grow fitness businesses.
- The company processes over $500M annually and is trusted by 5,000+ gyms and 500,000+ members.
- PushPress is transforming the boutique fitness industry by unifying disconnected operators, workflows, and data into a single platform, enabling faster decisions, new business models, cross-gym collaboration, and network effects.
Company Specialties:
- Gym management software
- Boutique fitness industry solutions
- AI-powered Industry Ledger for boutique fitness
Company Website: pushpress.com
ASSUMPTION: PushPress is committed to fostering an inclusive and dynamic workplace, providing equal opportunities regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability, genetic info, veteran status, or any other legally protected characteristic.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers significant growth opportunities and the chance to make a meaningful impact on the company's product portfolio.
Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including Product, Engineering, Sales, CX, and Marketing.
Work Arrangement: Remote OK. PushPress offers flexible work arrangements, allowing employees to work remotely or from one of their office locations.
Growth Opportunities:
- As the second PMM hire at PushPress, there is ample opportunity to grow and shape the product marketing function.
- The ideal candidate will have the chance to work on high-impact projects and contribute to the company's overall success.
- With the company's focus on growth and expansion, there may be opportunities for career advancement as the team and product portfolio evolve.
ASSUMPTION: The ideal candidate will be proactive, detail-oriented, and driven to make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Remote-first with office locations. PushPress has a remote-first culture but maintains office spaces for employees who prefer to work on-site.
Office Location(s): United States (100% Remote, US)
Geographic Context:
- The United States offers a large and diverse market for fitness and wellness services.
- The remote work arrangement allows for flexibility and the ability to work from various locations within the US.
- The fitness industry is experiencing growth and evolution, presenting new opportunities for innovation and expansion.
Work Schedule: Full-time (40 hours per week), with flexible scheduling and remote work options. PushPress offers unlimited PTO and encourages a healthy work-life balance.
ASSUMPTION: The ideal candidate will be comfortable working in a remote or hybrid environment and have strong communication and collaboration skills.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team (30 minutes)
- Technical interview with the VP of Marketing (60 minutes)
- Case study presentation and Q&A with the Product Marketing team (60 minutes)
- Final interview with the CEO (30 minutes)
Key Assessment Areas:
- Product marketing experience and expertise
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements.
- Prepare a case study presentation that demonstrates your ability to develop and execute a successful go-to-market strategy for a product or feature.
- Research PushPress and the fitness industry to show your enthusiasm and understanding of the company's mission and market.
ATS Keywords: Product Marketing, B2B SaaS, Go-To-Market Strategy, Customer Insights, Sales Enablement, Product Launch, Collaboration, Communication, Storytelling, Data Analysis, User Research, Campaign Performance, Customer Engagement, Cross-Functional Teamwork, Startup Environment, Fitness Industry Knowledge
ASSUMPTION: The interview process may vary depending on the candidate's experience and qualifications, as well as the company's current hiring needs.
🛠️ Tools & Technologies
- Asana or similar project management tools
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Marketo or similar marketing automation platforms
- Salesforce or similar CRM systems
- Product analytics and customer feedback tools (e.g., Amplitude, Hotjar)
ASSUMPTION: The ideal candidate will have experience with relevant marketing, project management, and analytics tools, but specific tool proficiency is not required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first and strive to understand their needs and challenges.
- Innovative: We embrace change and continuously seek new ways to improve our products and services.
- Collaborative: We work together, support each other, and celebrate our collective successes.
- Accountable: We take ownership of our responsibilities and deliver on our commitments.
- Growth-minded: We are always learning and looking for opportunities to improve ourselves and our company.
Work Style:
- Proactive and self-driven, with the ability to work independently and manage multiple projects simultaneously.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Adaptable and comfortable working in a fast-paced, startup environment with evolving processes and aggressive OKRs.
- Passionate about the fitness industry and committed to helping fitness entrepreneurs succeed.
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful go-to-market strategies for B2B SaaS products?
- Are you comfortable working in a remote or hybrid environment and collaborating with teams across different time zones?
- Do you thrive in a fast-paced, startup environment with evolving processes and aggressive OKRs?
- Are you passionate about the fitness industry and committed to helping fitness entrepreneurs succeed?
ASSUMPTION: PushPress values candidates who are proactive, detail-oriented, and driven to make a meaningful impact on the business.
⚠️ Potential Challenges
- The fitness industry is competitive and evolving, requiring the Product Marketing Manager to stay up-to-date with market trends and customer needs.
- The role may involve working with multiple product lines and vertical-specific initiatives, requiring strong organizational skills and the ability to prioritize effectively.
- The remote work arrangement may present challenges in terms of communication and collaboration, requiring the ideal candidate to be proactive and self-driven.
- The fast-paced, startup environment may require the Product Marketing Manager to adapt quickly to changes and pivot strategies as needed.
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have strong communication and collaboration skills.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position offers a unique opportunity to shape the product marketing function at a growing company in the fitness industry.
- The fitness industry is experiencing growth and evolution, presenting new opportunities for innovation and expansion.
- This role offers significant growth opportunities and the chance to make a meaningful impact on the company's product portfolio.
ASSUMPTION: The ideal candidate will be proactive, detail-oriented, and driven to make a meaningful impact on the business.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature, including positioning, messaging, launch planning, enablement, and scalable adoption playbooks
- Conducting user research and feedback loops to gather insights and identify opportunities to refine GTM strategies and improve customer engagement for an existing product line
- Collaborating with the Sales and Enablement teams to develop and deliver training materials and assets that effectively communicate the value of a new product or feature to potential customers
ASSUMPTION: The ideal candidate will have experience with relevant marketing, project management, and analytics tools, but specific tool proficiency is not required.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the Product Marketing team collaborate with other departments, such as Product, Engineering, Sales, and CX?
- What are the most significant challenges facing the fitness industry, and how does PushPress differentiate itself from competitors?
- How does PushPress support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: The ideal candidate will be proactive, detail-oriented, and driven to make a meaningful impact on the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements.
- Prepare a case study presentation that demonstrates your ability to develop and execute a successful go-to-market strategy for a product or feature.
- Research PushPress and the fitness industry to show your enthusiasm and understanding of the company's mission and market.
- Follow up with the PushPress Talent Acquisition team one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
