📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Rhapsody
🔹 Location: Boston, Massachusetts (Hybrid)
🔹 Job Type: On-site/Hybrid
🔹 Category: Healthcare
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Strategic cross-functional collaboration to bring Rhapsody products to market and drive growth
- Developing differentiated messaging frameworks and positioning products across segments and audiences
- Conducting market, competitive, and customer research to inform go-to-market strategies
- Supporting product launches and refining packaging and pricing strategies
- Creating and maintaining sales tools and collateral to enable the team to win
ASSUMPTION: This role requires a strong balance of analytical thinking and creative storytelling, with a focus on driving product success through strategic marketing.
📋 Key Responsibilities
✅ Develop and refine messaging frameworks, buyer personas, and ideal customer profiles
✅ Partner with various teams to create marketing strategies, content, and sales enablement tools
✅ Conduct market research and analyze GTM KPIs to inform strategies and improve pipeline development
✅ Support product launches, including positioning, packaging, pricing, and marketing strategy
✅ Create and maintain sales tools and collateral, and train teams on new products and market trends
ASSUMPTION: This role requires a high degree of collaboration and influence, as well as the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 3+ years of experience in B2B SaaS, with a focus on product marketing, strategy, product management, consulting, or other highly cross-functional roles. Healthcare experience is a plus.
Required Skills:
- Strong business acumen and data-driven approach
- Curiosity and critical thinking, with a desire to learn and tackle novel problems
- Ability to partner cross-functionally and lead via influence
- Proven project management skills, with the ability to manage multiple competing deadlines
- Passion for improving healthcare outcomes with technology
Preferred Skills:
- Experience in the healthcare industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B SaaS and a strong analytical and strategic mindset will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (based on industry standards for mid-level product marketing roles in Boston)
Benefits:
- Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
- 401k with a generous company match
- Unlimited PTO, sick time, and volunteer days
- An innovative, inclusive, and fun work environment
- Continuous learning and development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for mid-level product marketing roles in Boston, with consideration for the company's size and the role's responsibilities.
📌 Applicant Insights
🔍 Company Context
Industry: Rhapsody operates in the healthcare industry, focusing on digital health enablement and interoperability.
Company Size: Rhapsody has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Rhapsody was founded in 2000, with a history of driving innovation in healthcare technology.
Company Description:
- Rhapsody is a digital health enablement platform company with expertise in healthcare integration, identity management, and clinical terminology.
- The company enables care providers, health tech builders, and public health teams to save time, reduce costs, and speed time to value by accelerating the adoption of digital health innovation.
- Rhapsody's solutions are flexible and deployable in customers' clouds or their own, with a focus on meeting customers where they are.
Company Specialties:
- Healthcare integration
- Identity management
- Clinical terminology
Company Website: http://www.rhapsody.health
ASSUMPTION: Rhapsody's focus on digital health enablement and interoperability positions it as a key player in the healthcare industry, with a strong commitment to improving healthcare outcomes through technology.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and development within the product marketing function.
Reporting Structure: The Product Marketing Manager will report directly to the Vice President of Marketing and work closely with various teams, including Product, Sales, Customer Success, and Marketing.
Work Arrangement: This role is offered as a hybrid position, with the option for remote work.
Growth Opportunities:
- Advancement within the product marketing function, such as a senior or director-level role
- Expansion into other marketing or commercial roles, such as demand generation or customer success
- Opportunities to work on diverse products and projects, driving growth and innovation across the company
ASSUMPTION: This role offers strong potential for career growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Rhapsody's headquarters is located in Boston, Massachusetts, with a hybrid work arrangement that combines on-site and remote work.
Office Location(s): One Beacon Street, Suite 16400, Boston, MA 02110, US
Geographic Context:
- Boston is a major hub for healthcare and technology, providing ample opportunities for networking and collaboration
- The city offers a diverse range of cultural, recreational, and culinary experiences
- Boston has a four-season climate, with mild winters and warm summers
Work Schedule: The work schedule is full-time, with flexibility for remote work and a focus on results-driven productivity.
ASSUMPTION: Rhapsody's hybrid work arrangement and central location in Boston provide a strong balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation, followed by a debrief
- Final interview with the VP of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication
- Analytical and data-driven approach
- Cultural fit and alignment with Rhapsody's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving approach and cross-functional collaboration skills
- Research Rhapsody's products, market position, and competition to demonstrate your understanding of the industry and the company
ATS Keywords: Product Marketing, B2B SaaS, Healthcare, Strategic Thinking, Cross-Functional Collaboration, Data Analysis, Market Research, Sales Enablement, Messaging, Positioning, Go-to-Market Strategy, Project Management, Healthcare Knowledge, Communication, Problem Solving, Innovation
ASSUMPTION: Rhapsody's interview process is designed to assess candidates' strategic thinking, cross-functional collaboration, and cultural fit, with a focus on driving product success through marketing.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Product management and roadmapping tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management and collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Candidates should have experience with marketing automation, CRM, and project management tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Results-driven and data-focused
- Cross-functional and collaborative
- Adaptable and responsive to change
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment that requires strategic thinking and cross-functional collaboration?
- Are you comfortable managing multiple competing deadlines and prioritizing effectively?
- Do you have a passion for improving healthcare outcomes through technology?
ASSUMPTION: Rhapsody values candidates who are strategic, collaborative, and results-driven, with a strong commitment to innovation and customer focus.
⚠️ Potential Challenges
- Managing multiple projects and deadlines, with a focus on driving product success through marketing
- Balancing analytical thinking with creative storytelling, to develop compelling messaging and positioning
- Adapting to a fast-paced, dynamic work environment that requires flexibility and responsiveness
- Working collaboratively across various teams, with a focus on driving alignment and consensus
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management skills, strategic thinking, and cross-functional collaboration.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a strong focus on strategic thinking and cross-functional collaboration, with a clear emphasis on driving product success through marketing
- In the healthcare industry, Rhapsody's focus on digital health enablement and interoperability sets it apart from other companies, providing unique opportunities for innovation and growth
- Career paths in product marketing can vary, with opportunities for advancement within the function or expansion into other marketing or commercial roles
ASSUMPTION: This role offers a unique blend of strategic thinking, cross-functional collaboration, and industry-specific context, with strong potential for career growth and development.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including messaging, positioning, and pricing
- Conducting market research to identify trends, competition, and customer needs, and using data-driven insights to inform product strategy
- Creating sales enablement tools and collateral, such as pitch decks, battlecards, and one-pagers, to support the field in winning deals
ASSUMPTION: These sample projects reflect the strategic, cross-functional, and data-driven nature of the role, with a focus on driving product success through marketing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader organization?
- How does Rhapsody support the professional development and growth of its employees, particularly in the product marketing function?
- What are the key challenges and opportunities facing the company in the next 1-3 years, and how does this role contribute to addressing them?
- How does Rhapsody approach collaboration and communication across teams, and what tools and processes are in place to support this?
- What are the most important qualities and skills for success in this role, and how do you see me demonstrating them throughout the interview process?
ASSUMPTION: These interview questions are designed to assess the company's culture, growth opportunities, and alignment with the candidate's skills and experiences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving approach and cross-functional collaboration skills
- Research Rhapsody's products, market position, and competition to demonstrate your understanding of the industry and the company
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
