Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: SolarEdge

🔹 Location: Herzliya, Israel

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing product value propositions for commercial products
• Transforming technical product capabilities into compelling messaging
• Creating marketing and sales assets for various channels
• Planning and executing product launches
• Collaborating with cross-functional teams to ensure alignment of product marketing initiatives

ASSUMPTION: This role requires a strong understanding of both marketing and technical aspects, with a focus on B2B2C hardware products.

📋 Key Responsibilities

✅ Craft new products’ value propositions across marketing channels

✅ Transform technical product capabilities into compelling messaging and create marketing and sales assets

✅ Develop sales tools and communicate products’ value to sales and marketing

✅ Plan and take part in the launch of new products

✅ Become a subject matter expert with deep understanding of clients' needs, target audiences, market trends, and competitive landscape

✅ Work with internal and external stakeholders to ensure alignment of product marketing initiatives

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA would be an asset.

Experience: 4+ years in product marketing, technical marketing, or a related role. Prior experience with B2B2C hardware products is a plus.

Required Skills:

• Excellent English communication skills, both written and verbal
• Strong storytelling and copywriting abilities
• Experience in product rollout processes and campaigns
• High technical orientation
• Ability to work independently and manage multiple tasks
• Highly motivated with a positive outlook and can-do attitude

Preferred Skills:

• Background in copywriting
• Fluency in additional languages

ASSUMPTION: A strong technical background is crucial for understanding and communicating complex product capabilities effectively.

💰 Compensation & Benefits

Salary Range: The average salary for a Product Marketing Manager in Israel is around ₪ 25,000 - ₪ 35,000 per month (₪ 300,000 - ₪ 420,000 annually). This role may offer a salary within this range, depending on experience and qualifications.

Benefits:

• Health insurance
• Retirement savings plan
• Employee stock purchase plan
• Paid time off
• Professional development opportunities

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: SolarEdge operates in the renewable energy and semiconductor manufacturing sectors, focusing on smart energy technology.

Company Size: SolarEdge is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.

Founded: SolarEdge was founded in 2006 and has since grown into a global leader in its industry.

Company Description:

• SolarEdge is a global leader in smart energy technology, with a focus on innovation and sustainability
• The company offers a wide range of products, including DC optimized inverters, PV inverters, PV power optimizers, PV monitoring, energy storage solutions, UPS, grid services solutions, smart energy, battery storage, and EV charging
• SolarEdge is committed to making clean, green energy the primary power source for homes, businesses, and beyond

Company Specialties:

• DC optimized inverters
• PV inverters
• PV power optimizers
• PV monitoring
• Energy storage solutions
• UPS
• Grid services solutions
• Smart energy
• Battery storage
• EV charging

Company Website: www.solaredge.com

ASSUMPTION: SolarEdge's focus on innovation and sustainability makes it an attractive employer for candidates interested in making a positive impact on the environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in product marketing or a related field.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing and work closely with cross-functional teams, including Product, Marketing, and Sales.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for qualified candidates.

Growth Opportunities:

• Advancement to Senior Product Marketing Manager or other leadership roles within the marketing department
• Expansion into other areas of the business, such as product management or sales
• International assignments, as SolarEdge has offices in multiple countries

ASSUMPTION: SolarEdge's global presence and diverse product portfolio offer numerous growth opportunities for motivated and talented individuals.

🌍 Location & Work Environment

Office Type: SolarEdge's Herzliya office is a modern, collaborative workspace with an open floor plan and plenty of natural light.

Office Location(s): 89 Medinat ha-Yehudim Street, E Building, Floor 6, Herzliya, Israel

Geographic Context:

• Herzliya is a coastal city in the Tel Aviv District, offering a pleasant Mediterranean climate and a high quality of life
• The city is home to numerous tech companies and startups, providing ample networking opportunities
• Herzliya is well-connected by public transportation, with easy access to Tel Aviv and other nearby cities

Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as needed.

ASSUMPTION: Herzliya's vibrant tech scene and pleasant climate make it an attractive location for professionals in the industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Case study or presentation, depending on the role
• Final interview with the Head of Product Marketing or another senior leader

Key Assessment Areas:

• Communication skills and storytelling abilities
• Technical understanding and product knowledge
• Problem-solving and analytical skills
• Cultural fit and alignment with SolarEdge's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your ability to transform technical product capabilities into compelling messaging
• Research SolarEdge's products and industry to show your enthusiasm and understanding of the company and its mission

ATS Keywords: Product Marketing, Technical Marketing, B2B2C Hardware Products, Storytelling, Copywriting, Product Rollout, Sales Tools Development, Market Trends Analysis, Competitive Landscape Analysis, Communication, Project Management, Team Collaboration, Client Needs Understanding, Value Proposition Development

ASSUMPTION: SolarEdge's hiring process is designed to assess candidates' technical skills, communication abilities, and cultural fit, with a focus on finding the best match for the company's needs.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Customer focus
• Integrity

Work Style:

• Dynamic and fast-paced environment
• Cross-functional team collaboration
• Focus on results and continuous improvement
• Open and inclusive culture

Self-Assessment Questions:

• How do you align with SolarEdge's values of innovation and sustainability?
• How do you prefer to work in a team, and how do you ensure effective collaboration with other departments?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: SolarEdge values candidates who are passionate about its mission, eager to learn, and committed to working collaboratively to drive success.

⚠️ Potential Challenges

• Working with complex technical products and communicating their value effectively
• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Collaborating with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong communication skills, a high level of organization, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong technical understanding and the ability to translate complex product capabilities into compelling messaging
• SolarEdge's focus on innovation and sustainability sets it apart from other companies in the industry
• This role offers the opportunity to work on a wide range of products and contribute to the company's growth and success

ASSUMPTION: Candidates should consider their interest in the specific products and industry when comparing this role to similar positions in other companies.

📝 Sample Projects

• Developing a value proposition for a new line of commercial inverters
• Creating marketing materials for a product launch, including sales presentations, product brochures, and webinars
• Conducting market research to understand customer needs and preferences for a new product line

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may encounter in this role, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• How does SolarEdge support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next year, and how can this role contribute to addressing them?
• How does SolarEdge measure the success of its product marketing efforts, and what metrics are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its culture, as well as to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your ability to transform technical product capabilities into compelling messaging
• Research SolarEdge's products and industry to show your enthusiasm and understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.