Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: OnePay

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing full-funnel marketing strategies for the OnePay Card
• Driving customer activation, engagement, retention, referrals, and cross-sell efforts
• Collaborating closely with cross-functional teams to enhance the cardholder experience
• Owning the engagement marketing roadmap and prioritizing initiatives based on customer impact and data insights
• Championing a test-and-learn mindset and optimizing campaigns through A/B testing

ASSUMPTION: This role requires a strong background in lifecycle and/or product marketing, with a focus on driving customer engagement and retention through strategic, data-driven campaigns.

📋 Key Responsibilities

✅ Design and optimize omnichannel lifecycle marketing campaigns

✅ Drive customer activation, engagement, retention, referrals, and cross-sell efforts

✅ Own the engagement marketing roadmap and prioritize initiatives based on customer impact, business goals, and data insights

✅ Lead A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation

✅ Develop tight cross-functional partnerships with Product, Analytics, Creative, Marketing Ops, and Legal

✅ Work with Analytics to monitor performance and uncover insights, turning data into action across product and marketing strategies

✅ Deeply understand the customer journey and identify friction points and opportunities for value reinforcement

✅ Own the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives

✅ Track and report on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in lifecycle and/or product marketing, ideally in finance, fintech, or financial services

Required Skills:

• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Strong understanding of audience segmentation, personalization, and behavioral targeting

• Proven experience developing and executing A/B tests, experiments, and iteration roadmaps
• Excellent cross-functional collaboration skills
• Ability to think both strategically and tactically, comfortable owning big ideas and rolling up sleeves to execute
• Ability to operate in the gray, navigate ambiguity, make informed decisions without perfect information, and adapt quickly as strategies evolve
• Structure to open-ended problems and thrive in fast-paced environments where priorities shift and clarity must often be created, not found
• Bias for action, growth mindset, and deep passion for improving the customer experience
• Experience with reporting tools (e.g., Databricks, Tableau, Amplitude) and translating data into recommendations

Preferred Skills:

• Experience with financial services products, such as credit cards
• Fluency in Spanish or Portuguese

ASSUMPTION: Candidates with experience in financial services or fintech, as well as those with proficiency in additional languages, may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $160,000 - $180,000 per year (based on industry standards for mid-senior level marketing roles in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible spending accounts (FSA)
• Employee stock purchase plan (ESPP)
• Paid time off (vacation, sick, and holidays)
• Parental leave
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size company)

Founded: 2018

Company Description:

• OnePay is a consumer financial services app with a mission to help people achieve financial progress
• Tens of millions of Americans are unbanked or underbanked, and OnePay aims to provide simple and accessible banking, credit, and payments products to meet their needs
• OnePay's products include checking and high-yield savings accounts, peer-to-peer payments, credit builder and credit score monitoring, digital wallet solutions, and buy-now-pay-later installment loans at Walmart

Company Specialties:

• Consumer financial services
• Banking and credit products
• Peer-to-peer payments
• Digital wallet solutions
• Buy-now-pay-later installment loans

Company Website: onepay.com

ASSUMPTION: OnePay is a mid-size company with a focus on providing accessible financial services products to consumers. Their mission and product offerings make them an attractive option for job seekers interested in the financial services industry.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Fully remote, with flexible hours and the ability to work from anywhere in the United States

Growth Opportunities:

• Potential career progression into senior marketing roles, such as Senior Product Marketing Manager or Director of Marketing
• Opportunities to work on multiple products and expand skill sets within the marketing function
• Chance to make a significant impact on the growth and success of a fast-growing fintech company

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers within the financial services industry.

🌍 Location & Work Environment

Office Type: Fully remote (no physical office)

Office Location(s): N/A (fully remote)

Geographic Context:

• The United States has a diverse and dynamic financial services industry, with numerous opportunities for growth and innovation
• OnePay's remote work policy allows employees to work from anywhere in the United States, providing flexibility and work-life balance
• The company's focus on consumer financial services products makes it an attractive option for job seekers interested in working on products that directly impact consumers' financial well-being

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work environment at OnePay offers candidates the opportunity to work from anywhere in the United States, providing flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial interview with a talent partner to discuss the role and assess cultural fit
• Technical or hiring manager interview to discuss the role's responsibilities and assess the candidate's skills and experience
• Team interview to assess the candidate's fit with the team and their ability to collaborate effectively
• Executive interview to discuss the company's vision and the candidate's long-term goals
• Offer extended to successful candidates

Key Assessment Areas:

• Marketing strategy and campaign development
• Data-driven decision making and analytics
• Cross-functional collaboration and communication
• Adaptability and problem-solving skills
• Cultural fit and alignment with OnePay's mission and values

Application Tips:

• Highlight relevant marketing experience, with a focus on lifecycle and product marketing roles in the financial services industry
• Demonstrate a strong understanding of customer segmentation, personalization, and behavioral targeting
• Showcase experience with CRM and marketing automation platforms, as well as A/B testing and data analysis
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit

ATS Keywords: Lifecycle Marketing, Product Marketing, CRM Platforms, Marketing Automation, Audience Segmentation, Personalization, Behavioral Targeting, A/B Testing, Cross-Functional Collaboration, Data Analysis, Customer Journey, Content Strategy, KPI Tracking, Growth Mindset, Customer Experience

ASSUMPTION: OnePay's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on marketing strategy, data-driven decision making, and cross-functional collaboration.

🛠️ Tools & Technologies

• CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Reporting tools (e.g., Databricks, Tableau, Amplitude)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Candidates should have experience with CRM and marketing automation platforms, as well as reporting tools and collaboration tools to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: OnePay prioritizes the needs and preferences of its customers, designing products and services to meet their unique financial needs
• Innovative: OnePay encourages creativity, experimentation, and continuous learning to drive product improvement and growth
• Collaborative: OnePay fosters a culture of teamwork, open communication, and mutual support to achieve shared goals

Work Style:

• Data-driven: OnePay makes decisions based on data and analytics, using insights to inform strategy and optimize performance
• Adaptable: OnePay embraces change and encourages employees to be flexible and responsive to new challenges and opportunities
• Customer-focused: OnePay prioritizes the customer experience in all aspects of its business, from product development to customer service

Self-Assessment Questions:

• Do you have a proven track record of driving customer engagement and retention through strategic, data-driven marketing campaigns?
• Are you comfortable operating in a fast-paced, dynamic environment where priorities may shift and clarity must often be created, not found?
• Do you share OnePay's commitment to providing accessible, customer-centric financial services products that empower consumers to achieve financial progress?

ASSUMPTION: Candidates who align with OnePay's values and work style, and who are passionate about driving customer engagement and retention through strategic, data-driven marketing campaigns, will be strong fits for this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment where priorities may shift and clarity must often be created, not found
• Navigating ambiguity and making informed decisions without perfect information
• Balancing strategic thinking and tactical execution, with a strong focus on data-driven decision making and continuous improvement
• Managing multiple stakeholders and cross-functional teams to drive consensus and execute marketing campaigns
• Keeping up with industry trends and best practices in marketing and financial services

ASSUMPTION: Candidates should be comfortable operating in a fast-paced, dynamic environment and be able to navigate ambiguity and make informed decisions without perfect information.

📈 Similar Roles Comparison

• Product Marketing Manager (Financial Services) vs. Product Marketing Manager (Technology):
• Financial Services roles may require a deeper understanding of regulatory compliance and industry-specific trends
• Technology roles may offer more opportunities for innovation and rapid product iteration
• Product Marketing Manager vs. Brand Marketing Manager:
• Product Marketing focuses on driving customer engagement and retention through product-specific marketing campaigns
• Brand Marketing focuses on building and maintaining the overall brand identity and reputation of the company
• Mid-Senior level roles vs. Senior or Executive-level roles:
• Mid-Senior level roles offer opportunities for career growth and advancement into senior marketing roles
• Senior or Executive-level roles offer more strategic decision-making and leadership opportunities

ASSUMPTION: Candidates should consider the unique aspects of financial services marketing, as well as the differences between product and brand marketing, when evaluating this role.

📝 Sample Projects

• Developing and executing a multi-channel lifecycle marketing campaign to drive customer activation and engagement for the OnePay Card
• Conducting customer segmentation and personalization analysis to optimize marketing campaign performance
• Collaborating with cross-functional teams to enhance the customer experience and drive product adoption
• Designing and implementing A/B testing strategies to optimize content, offers, timing/cadence, and audience segmentation
• Analyzing campaign performance data and translating insights into actionable recommendations for product and marketing strategy

ASSUMPTION: Candidates should have experience with similar marketing projects and be able to demonstrate their ability to drive customer engagement and retention through strategic, data-driven campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the typical customer journey for OnePay Card users, and how this role will contribute to enhancing that experience?
• How does OnePay approach cross-functional collaboration and decision-making, and how will this role work with other teams to drive marketing success?
• What are the most significant challenges facing the OnePay Card product, and how can this role help address them?
• How does OnePay support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to driving marketing success at OnePay.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: OnePay Product Marketing Manager
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit
• Research OnePay's products, mission, and values to demonstrate your enthusiasm and alignment with the company's goals
• Follow up with the hiring manager or talent partner one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.