Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Storyteq

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Shaping Storyteq’s product marketing strategy and execution
• Focusing on commercial enablement and go-to-market strategies
• Training sales teams and gathering customer feedback
• Conducting market research and coordinating product launches

ASSUMPTION: This role requires a strong understanding of both marketing and sales processes, as well as the ability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop and deliver training sessions for the sales and customer success team

✅ Conduct ongoing market research to understand industry trends, competitor offerings, and customer needs

✅ Establish a structured process for gathering and analysing feedback from the sales team and customers

✅ Plan and execute the launch of new products and features, including setting objectives, defining target audiences, and crafting messaging and positioning

✅ Work closely with product, marketing, and sales teams as well as customer success to ensure a cohesive and effective launch strategy

ASSUMPTION: This role involves cross-functional collaboration and requires excellent communication skills to ensure consistent messaging and effective launches.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B product marketing, with experience in MarTech or SaaS being advantageous

Required Skills:

• Proven track record of developing and executing successful GTM strategies and sales enablement programs
• Strong analytical skills, with the ability to translate complex product information into clear, compelling messages
• Excellent communication and cross-functional collaboration skills
• Creative thinker with a problem-solving mindset
• Ability to thrive in a fast-paced, dynamic scale-up environment

Preferred Skills:

• Experience with marketing automation tools
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and fluency in multiple languages could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €85,000 per year (based on experience)

Benefits:

• Employee stock ownership
• 27 days of annual leave
• Travel allowance
• Bicycle lease plan
• Excellent tools (high-end Macbook, monitor, etc.)
• Training and courses
• Mental health and wellbeing support
• Office lunches and endless snacks
• Friday afternoon drinks and quarterly team outings
• Pension contribution for employees based in the Netherlands
• Pet-friendly office

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for a Product Marketing Manager with 5-10 years of experience in the Netherlands.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, marketing technology)

Company Size: 201-500 employees

Founded: 2016

Company Description:

• Storyteq's mission is to revolutionize the way creative assets are created and used
• They help marketers and studio teams manage planning, briefing, resourcing, and approvals in one end-to-end platform
• Storyteq's clients include global brands such as Heineken, ASOS, BMW, Rolls Royce, Dufry, and KFC

Company Specialties:

• Creative automation
• Digital asset management (DAM)
• Brand and launchpad modules

Company Website: www.storyteq.com

ASSUMPTION: Storyteq is a growing company with a focus on innovative marketing technology solutions for global brands.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunities to work on high-impact projects and influence the company's product marketing strategy

ASSUMPTION: As a growing company, Storyteq may offer opportunities for career growth and advancement within the marketing department.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Pilotenstraat 35, Amsterdam, Noord-Holland 1059 CH, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong tech industry
• The office is located in the Amsterdam-Noord district, with easy access to public transportation
• The Netherlands has a high quality of life, with excellent healthcare, education, and work-life balance

Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The work environment at Storyteq is collaborative and dynamic, with a focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss the role and assess cultural fit
• In-depth interview with the CMO to discuss the role's responsibilities and the candidate's qualifications
• Case study or presentation to demonstrate the candidate's understanding of product marketing and Storyteq's products
• Final interview with the CEO to discuss the company's mission, vision, and values

Key Assessment Areas:

• Understanding of B2B product marketing and go-to-market strategies
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with Storyteq's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or presentation that demonstrates your understanding of product marketing and Storyteq's products
• Research Storyteq's company culture and be prepared to discuss how your values align with theirs

ATS Keywords: B2B product marketing, go-to-market strategy, sales enablement, market research, cross-functional collaboration, dynamic environment

ASSUMPTION: Storyteq's interview process is designed to assess the candidate's skills, experience, and cultural fit for the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Storyteq uses industry-standard marketing and project management tools to streamline their processes and workflows.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Growth mindset

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you a strong communicator with excellent collaboration skills?
• Do you have a growth mindset and a passion for continuous learning?

ASSUMPTION: Storyteq values employees who are innovative, collaborative, customer-focused, and committed to continuous growth and improvement.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing the needs of various stakeholders, including sales, marketing, product, and customer success teams
• Keeping up with industry trends and competitor offerings in a rapidly evolving market
• Adapting to a hybrid work arrangement, with a mix of on-site and remote work

ASSUMPTION: While Storyteq offers a dynamic and exciting work environment, candidates should be prepared to manage multiple priorities and adapt to a hybrid work arrangement.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position places a stronger emphasis on commercial enablement and sales enablement
• Storyteq's focus on marketing technology sets it apart from other companies in the industry
• This role offers the opportunity to work on high-impact projects and influence the company's product marketing strategy

ASSUMPTION: While this role shares similarities with other Product Marketing Manager positions, its focus on commercial enablement and marketing technology sets it apart.

📝 Sample Projects

• Developing and delivering a training program for the sales team on a new product feature
• Conducting market research to identify trends and opportunities in the marketing technology industry
• Coordinating a product launch, including cross-functional collaboration and messaging development

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the biggest challenges facing the product marketing team, and how can this role help address them?
• How does Storyteq support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how is this role expected to fit into that?
• How does Storyteq measure the success of its product marketing efforts, and how will this role contribute to those metrics?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Apply for Product Marketing Manager at Storyteq
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or presentation that demonstrates your understanding of product marketing and Storyteq's products
• Research Storyteq's company culture and be prepared to discuss how your values align with theirs
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.