Product Marketing Manager, Fashion & Fitness Marketing

📌 Core Information

🔹 Job Title: Product Marketing Manager, Fashion & Fitness Marketing

🔹 Company: Amazon

🔹 Location: Seattle, Washington, United States

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading strategy and execution for major shopping events such as Prime Day and Holiday sales.
• Overseeing the Fashion and Fitness Paid Search offsite channel to enhance search visibility.
• Utilizing performance analytics to execute and optimize marketing strategies.
• Creating long-term growth strategies for new-to-Amazon Fashion and Fitness brands.

ASSUMPTION: This role requires strong cross-functional collaboration with diverse teams including Retail, Business Development, Creative, and Tech, supported by the need for agile and data-driven marketing strategies.

📋 Key Responsibilities

✅ Lead strategic execution for high-velocity retail events like Prime Day and Holiday.

✅ Develop playbooks for rapid optimization and adjustments during peak shopping periods.

✅ Collaborate with cross-functional teams for premium placements and promotional messaging.

✅ Design and optimize Paid Search strategies for fashion and fitness categories.

✅ Build the roadmap for scaling new brands on Amazon in the Fashion and Fitness categories.

ASSUMPTION: Responsibilities reflect the need to balance short-term objectives with long-term brand development. The focus is also on leveraging data analytics to understand and forecast consumer behavior effectively.

🎯 Required Qualifications

Education: Not specified. Likely requires a degree in marketing, business, or a related field.

Experience: 5-10 years of product marketing experience, preferably in e-commerce or retail.

Required Skills:

• Product Marketing
• Fashion and Fitness Marketing
• Paid Search
• Data-Driven Marketing
• Strategic Execution

Preferred Skills:

• Cross-Channel Attribution
• Incrementality Testing

ASSUMPTION: A candidate's proven experience in search marketing during high-demand retail moments is likely critical due to the role's emphasis on timing and precision.

💰 Compensation & Benefits

Salary Range: Not specified. Industry surveys suggest competitive compensation aligned with Amazon's standards for similar roles.

Benefits:

• Medical, dental, and vision insurance
• 401(k) with company match
• Employee discount

Working Hours: 40 hours per week with potential need for flexibility during peak periods.

ASSUMPTION: Benefits are inferred from typical Amazon offerings and may vary based on role and location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development and e-Commerce

Company Size: 10,001+ employees, indicating robust support and resources for employees.

Founded: Not specified.

Company Description:

• Guided by customer obsession and long-term thinking.
• Innovates across a wide range of technologies and services.
• Emphasizes operational excellence and rapid decision-making.

Company Specialties:

• e-Commerce
• Retail
• Internet Services

Company Website: https://www.aboutamazon.com/

ASSUMPTION: Company insights reflect Amazon's global presence and dedication to innovation, which are crucial for potential applicants to understand the organization's dynamic environment.

📊 Role Analysis

Career Level: Mid to Senior level with opportunities for advancement.

Reporting Structure: Likely reports to a Senior Marketing Director within the Fashion and Fitness division.

Work Arrangement: On-site in Seattle, WA with a collaborative team environment.

Growth Opportunities:

• Development of leadership skills through high-stakes project management.
• Opportunities for innovation and impact in a fast-paced industry.
• Potential to influence brand positioning within Amazon’s platform.

ASSUMPTION: Role challenges and growth avenues are based on typical Amazon career paths and the impact of high-profile retail events.

🌍 Location & Work Environment

Office Type: Corporate office with modern amenities.

Office Location(s): Downtown Seattle, WA.

Geographic Context:

• Access to diverse cultural and lifestyle attractions.
• Proximity to major tech industry hubs.
• Opportunities in a vibrant, innovative business ecosystem.

Work Schedule: Standard business hours with additional time during peak events.

ASSUMPTION: Based on Amazon's corporate environment and location, work in Seattle is expected to be bustling and opportunity-rich, offering extensive professional networking possibilities.

💼 Interview & Application Insights

Typical Process:

• Initial phone screening with HR
• Technical interview with team leads
• On-site interview with stakeholders

Key Assessment Areas:

• Analytical capabilities and data-driven decision making
• Creative marketing strategies and problem-solving
• Performance under high-pressure retail scenarios

Application Tips:

• Highlight relevant experience with high-velocity retail events
• Demonstrate a balance of analytical and creative skills
• Showcase your adaptability and agility in fast-paced environments

ATS Keywords: Product Marketing, Paid Search, Fashion Marketing, Data Analytics

ASSUMPTION: The interview process and focus areas leverage Amazon's rigorous and result-oriented culture, which emphasizes agility and data proficiency.

🛠️ Tools & Technologies

• A/B Testing Tools
• Performance Analytics Platforms
• Paid Search Algorithms

ASSUMPTION: Tools mentioned align with job responsibilities around search engine marketing and analytics.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsession
• Inventiveness
• Operational Excellence

Work Style:

• Fast-paced and results-oriented
• Collaborative and team-focused
• Driven by innovation and creativity

Self-Assessment Questions:

• How do you handle high-pressure situations?
• Can you provide an example of your approach to data-driven marketing?
• How do you prioritize work when facing conflicting demands?

ASSUMPTION: Cultural insights focus on Amazon's high energy and innovative work environment.

⚠️ Potential Challenges

• Navigating peak retail moments with fluctuating consumer demands
• Ensuring cross-team alignment in agile marketing efforts
• Balancing short-term objectives with brand-building initiatives
• Continuously adapting strategies based on analytical insights

ASSUMPTION: Challenges assume the high-stakes nature of the role within Amazon's dynamic and competitive environment.

📈 Similar Roles Comparison

• More analytical focus than traditional marketing roles
• Greater emphasis on e-commerce and high-velocity sales environments
• Increased cross-functional collaboration

ASSUMPTION: Comparison is based on common marketing manager roles in similar industry settings emphasizing data-driven strategies and e-commerce expertise.

📝 Sample Projects

• Multi-channel campaign strategy for Prime Day
• Keyword optimization project for fashion brands
• Launch plan development for new fitness products

ASSUMPTION: Projects are inferred from the strategic execution and growth objectives outlined in the job description.

❓ Key Questions to Ask During Interview

• How does this role contribute to Amazon’s overall marketing strategy?
• What are the key performance indicators for success in this position?
• Can you provide an example of a particularly successful campaign and its impact?
• What tools or methodologies does the team currently use for performance analysis?
• How are new ideas for innovation encouraged within the team?

ASSUMPTION: Interview questions reflect both strategic alignment and the innovative culture of Amazon, helping candidates align their experience with role objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in high-demand marketing campaigns
• Include measurable outcomes from previous roles to demonstrate impact
• Prepare to discuss specific examples of problem-solving and innovation during the interview
• Follow up with the recruitment team for feedback after interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.