📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Resideo
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Work Arrangement: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new product introductions and engagement campaigns
- Collaborating cross-functionally with various teams to align initiatives with company objectives
- Maximizing growth, development, and return on investment of the organization’s product portfolio
- Driving continuous improvement through performance measurement and optimization
ASSUMPTION: This role requires a high level of collaboration, project management, and strategic thinking to succeed in a highly-matrixed environment.
📋 Key Responsibilities
✅ Develop GTM strategy, messaging, and positioning for new product introductions
✅ Drive the creation of assets to assist integrators in selling luxury automation and user interface solutions
✅ Work cross-functionally with various teams to ensure initiatives meet expectations
✅ Measure performance to evaluate efficacy and drive continuous improvement
✅ Build strategic marketing partnerships across the business to influence and move initiatives forward
✅ Manage expectations across internal stakeholders while driving high visibility and clarity
✅ Ensure the voice of the customer is front and center in all new product introductions
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and adaptability to manage numerous projects simultaneously.
🎯 Required Qualifications
Education: Undergraduate degree or technical discipline
Experience: 2+ years of marketing experience
Required Skills:
- Proven success in developing and executing B2B marketing campaigns across multiple channels
- Experience partnering across functions, levels, and lines of business, working specifically with creative marketing teams
- Excellent communication, collaboration, project management, and organizational skills
- Proficient in Excel, Word, and PowerPoint
Preferred Skills:
- Experience in product or strategic marketing
- Decisive and logical at thoroughly evaluating issues
- Excellent planning, execution, and project-management skills
ASSUMPTION: While not explicitly stated, a background in consumer electronics or a related industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Product Marketing Manager with 2-5 years of experience in the Charlotte, NC area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Resideo products
Working Hours: Full-time, typically 8:30 AM - 5:00 PM EST, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics
Company Size: 10,001+ employees (Global, with a significant presence in the United States)
Founded: 1906 (as a division of Honeywell, spun off as Resideo in 2018)
Company Description:
- Resideo is a global provider of home comfort and security solutions, with a portfolio of iconic brands including Honeywell Home, First Alert, and ADI Global Distribution
- The company offers a wide range of products and services, from smart thermostats and security systems to carbon monoxide and smoke detectors
- Resideo is committed to innovation, quality, and customer satisfaction, with a strong focus on connecting the entire home through smart technology
Company Specialties:
- Home comfort and security solutions
- Smart home technology
- Consumer electronics
- Distribution and supply chain management
Company Website: https://www.resideo.com/
ASSUMPTION: Resideo's extensive product portfolio and global presence offer numerous growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Director of Product Marketing
Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility for remote work)
Growth Opportunities:
- Potential career progression into senior or management roles within the marketing department
- Expansion of responsibilities across Resideo's diverse product portfolio
- Opportunities to work on international projects and collaborate with global teams
ASSUMPTION: This role offers significant potential for career growth and development within Resideo's marketing organization.
🌍 Location & Work Environment
Office Type: Hybrid (Charlotte, NC office with remote work flexibility)
Office Location(s): 217 Bobcat Avenue, Charlotte, NC 28262
Geographic Context:
- Charlotte, NC is the largest city in the U.S. state of North Carolina and the 17th-most populous city in the United States
- The city is a major U.S. financial center and is considered a hub for the region's banking, energy, and transportation sectors
- Charlotte offers a diverse range of cultural attractions, professional sports teams, and outdoor recreation opportunities
Work Schedule: Monday - Friday, 8:30 AM - 5:00 PM EST, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the marketing team
- Final interview with the Senior Director of Product Marketing
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and collaboration abilities
- Project management and organizational skills
- Understanding of consumer electronics and marketing trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful B2B marketing campaigns you've developed and executed
- Demonstrate your understanding of Resideo's products and market position in your application materials
ATS Keywords: Product Marketing, B2B Marketing, Go-To-Market Strategy, Cross-Functional Collaboration, Marketing Campaigns, Consumer Electronics
ASSUMPTION: Applicants should focus on demonstrating their strategic marketing skills and experience in their application materials.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Results-driven and accountable
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
- Do you have a proven track record of driving results and continuous improvement in a marketing role?
ASSUMPTION: Applicants should assess their fit with Resideo's company values and work style to ensure a successful and fulfilling career.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in priorities and market conditions
- Balancing the demands of a hybrid work arrangement
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and thrive in a collaborative, fast-paced environment.
📈 Similar Roles Comparison
- Product Marketing Manager (Resideo) vs. Product Marketing Manager (Competitor)
- Resideo: Focus on home comfort and security solutions
- Competitor: Focus on consumer electronics and smart home devices
- Industry-specific context: Resideo's strong brand recognition and extensive product portfolio offer unique opportunities for growth and innovation
- Career path comparison: Both roles offer potential for career progression within the marketing department, with opportunities to work on international projects and collaborate with global teams
ASSUMPTION: Applicants should consider the unique aspects of Resideo's product portfolio and market position when evaluating this role compared to similar positions at other companies.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new line of smart thermostats
- Creating marketing materials to support the launch of a new home security system
- Analyzing market trends and customer feedback to inform product improvements and roadmap prioritization
ASSUMPTION: Applicants should be prepared to provide examples of their experience developing and executing marketing campaigns, as well as their ability to analyze data and make strategic recommendations.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Resideo's product portfolio?
- What are the key priorities for this role in the first 90 days?
- How does Resideo support the professional development and growth of its marketing team members?
- What is the typical career path for a Product Marketing Manager at Resideo?
- How does the hybrid work arrangement balance in-office collaboration and remote work flexibility?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of Resideo's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful B2B marketing campaigns you've developed and executed
- Demonstrate your understanding of Resideo's products and market position in your application materials
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
