📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Edenred
🔹 Location: Kleinostheim, Bavaria, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive sales of gift card products across various channels (B2C & B2B)
- Collaborating with cross-functional teams to ensure seamless integration of marketing efforts with overall business strategy
- Managing budgets effectively and ensuring ROI on marketing spend is tracked and reported regularly
- Conducting regular competitive analyses to identify trends, opportunities, and threats in the gift card industry
ASSUMPTION: This role requires a strong focus on digital marketing, project management, data analysis, and consumer psychology. The ideal candidate will have experience in these areas and be comfortable working in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing plans to increase awareness and adoption of gift cards among consumers and businesses
✅ Drive sales by identifying new opportunities, launching innovative promotions, and leveraging existing and emerging digital channels to reach customers
✅ Partner with external agencies and influencers to create engaging content and experiences that showcase the value proposition of our gift cards
✅ Manage budgets effectively and ensure ROI on marketing spend is tracked and reported regularly
✅ Conduct regular competitive analyses to identify trends, opportunities, and threats in the gift card industry
✅ Collaborate with other departments such as customer support, product development, and communications to ensure seamless integration of marketing efforts with overall business strategy
✅ Stay updated on regulatory changes impacting the gift card industry and ensure compliance within all marketing activities
ASSUMPTION: This role requires strong communication skills, both verbally and written, to articulate ideas clearly and concisely. The ideal candidate will be highly organized and detail-oriented with strong project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field; MBA preferred
Experience: Proven experience in developing and implementing successful marketing campaigns across multiple channels
Required Skills:
- Strong knowledge of consumer behavior, marketing principles, and digital marketing tactics
- Experience managing agency relationships and external vendors
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint
- Ability to analyze complex data sets and present findings clearly and concisely
Preferred Skills:
- Experience in the gift card industry
- Fluency in multiple languages
ASSUMPTION: The ideal candidate will have a strong understanding of consumer psychology and be able to develop targeted campaigns that resonate with customers.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Based on market research and experience level)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and the experience level required for this role. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Edenred is a leading digital platform for services and payments, operating in the financial services industry
Company Size: Edenred has 10,001+ employees, providing a large and diverse work environment
Founded: Edenred was founded in 1963 and is now part of Edenred SE
Company Description:
- Edenred offers specific-purpose payment solutions for food, engagement, mobility, and corporate payments
- The company connects more than 60 million users and more than 2 million partner merchants in 45 countries via 1 million corporate clients
- Edenred's purpose is to "Enrich connections. For good." by enhancing users’ well-being and purchasing power, improving companies’ attractiveness and efficiency, and vitalizing the employment market and the local economy
Company Specialties:
- Employee benefits
- Incentive and rewards
- Corporate payment
Company Website: https://www.edenred.com
ASSUMPTION: Edenred's large size and diverse range of services provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product management, design, legal, finance, and operations
Work Arrangement: This is an on-site position based in Kleinostheim, Germany, with standard office hours
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior marketing role within the company
- Opportunities to work on international projects and gain exposure to different markets
- Chance to develop skills in new areas, such as product management or corporate strategy
ASSUMPTION: The ideal candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as the company grows and evolves.
🌍 Location & Work Environment
Office Type: Edenred's office in Kleinostheim, Germany, is a modern and collaborative workspace designed to foster innovation and creativity
Office Location(s): Kleinostheim, Germany
Geographic Context:
- Kleinostheim is a small town in Bavaria, Germany, with a population of approximately 6,000 people
- The town is located near the city of Aschaffenburg and is well-connected by public transportation
- The region offers a high quality of life, with a mix of urban and rural environments, as well as numerous cultural and recreational activities
Work Schedule: Standard office hours, Monday - Friday, with some flexibility for remote work or adjusted hours as needed
ASSUMPTION: The ideal candidate will be comfortable working in a collaborative and dynamic office environment and be able to adapt to the needs of the team and the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior leader
- Background check and reference verification
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Data analysis and presentation skills
- Communication and collaboration skills
- Cultural fit and alignment with Edenred's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Edenred's company culture and values to demonstrate your fit for the role
- Practice common marketing interview questions and be prepared to discuss your approach to data-driven decision-making
ATS Keywords: Digital Marketing, Product Marketing, Gift Cards, Campaign Management, Data Analysis, Consumer Psychology, Marketing Principles, Agency Management, Communication Skills, Teamwork, Organization, Detail Orientation
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the company's current priorities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello, Jira)
- Design tools (e.g., Adobe Creative Suite, Sketch, Canva)
ASSUMPTION: The ideal candidate will be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you demonstrate Edenred's value of customer-centricity in your marketing approach?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or project?
- How do you ensure that your marketing efforts align with the overall business strategy and objectives?
ASSUMPTION: Edenred's company culture is dynamic, collaborative, and focused on innovation and results. The ideal candidate will be able to thrive in this environment and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Keeping up with the fast-paced and ever-evolving marketing landscape
- Adapting to regulatory changes and ensuring compliance within marketing activities
ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and communicate clearly and persuasively to overcome these challenges.
📈 Similar Roles Comparison
- Product Marketing Manager (Edenred) vs. Product Marketing Manager (Competitor): Edenred offers a larger and more diverse range of services, providing more opportunities for career growth and development. However, the competitor may have a more focused product portfolio, allowing for deeper expertise in a specific area.
- Industry-specific context: Edenred operates in the financial services industry, which may have different regulatory requirements and market dynamics compared to other industries.
- Career path comparison: A Product Marketing Manager at Edenred may have opportunities to advance to senior marketing roles or transition into product management or corporate strategy roles within the company.
ASSUMPTION: The ideal candidate will consider the specific needs and priorities of Edenred and the role when evaluating the potential fit and opportunities for career growth.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase gift card sales among small businesses
- Conducting a competitive analysis of rival gift card providers and identifying opportunities to differentiate Edenred's offerings
- Managing an external agency to create engaging content and experiences that showcase the value proposition of Edenred's gift cards
ASSUMPTION: The ideal candidate will be able to apply their marketing expertise and strategic thinking to develop and execute successful projects that drive results for Edenred.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Edenred's gift card products?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Edenred support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the gift card industry, and how is Edenred positioned to address them?
- How does Edenred foster a culture of innovation and collaboration within its marketing team?
ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions that demonstrate their interest in the role and their commitment to Edenred's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Edenred's company culture and values to demonstrate your fit for the role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
