📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Banyan Infrastructure Corporation
🔹 Location: 303 2nd Street, Suite 500N, San Francisco, California, United States
🔹 Job Type: Hybrid (4 days in office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site preferred, with flexibility for occasional remote work
🚀 Job Overview
Key aspects of this role include:
- Defining market narrative and driving growth in renewable finance
- Crafting and evolving a compelling product messaging framework
- Orchestrating impactful go-to-market launches and campaigns
- Empowering go-to-market teams with insights and tools for success
- Uncovering market opportunities through research and analysis
ASSUMPTION: This role requires a strong understanding of financial structures, risk assessment, and underwriting processes to effectively communicate Banyan's value proposition to clients.
📋 Key Responsibilities
✅ Craft and evolve a compelling product messaging framework rooted in a deep understanding of ideal customer profiles and personas
✅ Develop powerful and differentiated messaging that cuts through the noise and clearly articulates Banyan's unique value
✅ Present and share Banyan's compelling story at internal and external industry events
✅ Equip sales, customer success, and marketing teams with insights and tools to succeed
✅ Conduct win/loss analyses and competitive intelligence gathering to inform strategic GTM planning
✅ Lead with data-driven intuition, leveraging data and insights to guide product journey to market
✅ Orchestrate cross-functional alignment and champion users' needs throughout the go-to-market process
✅ Shape the future of Banyan's innovative solutions through market analysis and collaboration with product teams
ASSUMPTION: This role may require occasional travel to industry events and client meetings.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience (5-10 years) in designing, developing, and implementing insight-driven, content-led marketing and sales enablement content that delivers results
Required Skills:
- Proficient in extracting meaningful insights from dashboards and spreadsheets
- Strong understanding of customer segmentation, pricing methodologies, and go-to-market strategy design
- Ability to rapidly grasp complex concepts and translate them into compelling marketing content
- Polished and persuasive writing style
- Exceptional interpersonal skills and ability to build strong, collaborative relationships
- Proactive and adaptable mindset with a proven ability to navigate business changes
- Intellectual curiosity and passion for continuous learning and adaptation
Preferred Skills:
- Familiarity with financial structures, risk assessment, and underwriting processes
- Experience working in a fast-growing company or startup environment
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $155,000 base salary plus equity (USD)
Benefits:
- 100% paid health benefits for employees through a Health Reimbursement Account (HRA)
- 401K with 6% match
- At work meal offerings via MealPal
- Commuter benefits program
- Parental leave program
- Professional development opportunities
- Flexible time off policy
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (4 days in office, 1 day remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with 5-10 years of experience in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on project finance software for sustainable infrastructure
Company Size: 11-50 employees (Small to Medium-sized Enterprise)
Founded: 2018
Company Description:
- Banyan Infrastructure is a project finance software platform designed to simplify, accelerate, and optimize sustainable infrastructure financing across the deal life cycle
- The company aims to mobilize capital by modernizing sustainable infrastructure financing
- Banyan's solution oversees and automates complex processes in the origination, portfolio, and compliance management of sustainable assets
Company Specialties:
- Project finance software
- Sustainable infrastructure financing
- Deal life cycle management
Company Website: https://www.banyaninfrastructure.com/
ASSUMPTION: Banyan Infrastructure is a mission-driven company focused on leveraging technology to solve the planet's most pressing sustainability challenges.
📊 Role Analysis
Career Level: Mid-level to senior role, with the potential for growth and impact on the company's success
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Hybrid (4 days in office, 1 day remote) with flexibility to adjust on an ad hoc basis
Growth Opportunities:
- Potential to shape the future of Banyan's innovative solutions through market analysis and collaboration with product teams
- Opportunity to work closely with founders, executives, and cross-functional teammates, gaining valuable exposure and contributing directly to the company's success
- Professional development opportunities to expand skills and deepen industry knowledge
ASSUMPTION: This role offers significant growth potential for the right candidate, as Banyan Infrastructure is a fast-growing company in a rapidly evolving industry.
🌍 Location & Work Environment
Office Type: Central location between Bart and Caltrain in San Francisco, CA at 2nd & Folsom
Office Location(s): 303 2nd Street, Suite 500N, San Francisco, California, United States
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- The office is centrally located, with easy access to public transportation and numerous amenities
- The San Francisco Bay Area is known for its diverse culture, beautiful landscapes, and mild Mediterranean climate
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (4 days in office, 1 day remote)
ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing and/or other senior leaders
Key Assessment Areas:
- Market research and analysis skills
- Messaging development and communication skills
- Collaboration and teamwork skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Banyan Infrastructure's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with diverse teams
ATS Keywords: Product Marketing, Market Research, Go-To-Market Strategy, Customer Segmentation, Sales Enablement, Data Analysis, Messaging Development, Collaboration, Content Creation, Writing, Curiosity, Continuous Learning
ASSUMPTION: Banyan Infrastructure uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Familiarity with relevant marketing, project management, and collaboration tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Banyan Infrastructure is committed to leveraging technology to solve the planet's most pressing sustainability challenges
- Collaborative: The company fosters a supportive and inclusive environment where diverse perspectives are celebrated, and helping each other succeed is part of their core values
- Adaptable: Banyan Infrastructure thrives on learning, fueling its work with curiosity, and believes in the power of collaboration to overcome challenges
Work Style:
- Fast-paced and dynamic, with a focus on continuous learning and adaptation
- Collaborative and supportive, with a strong emphasis on teamwork and cross-functional alignment
- Mission-driven, with a clear focus on making a positive impact on the planet and society
Self-Assessment Questions:
- How do you align with Banyan Infrastructure's mission to mobilize capital by modernizing sustainable infrastructure financing?
- How comfortable are you working in a fast-paced, dynamic environment that requires continuous learning and adaptation?
- How do you approach collaborating with diverse teams and championing users' needs throughout the go-to-market process?
ASSUMPTION: Banyan Infrastructure values candidates who are passionate about their mission, adaptable, and able to thrive in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Rapidly evolving market and competitive landscape in renewable finance
- Balancing the need for in-depth market research and analysis with the demands of a fast-paced, dynamic work environment
- Managing multiple stakeholders and ensuring seamless cross-functional alignment throughout the go-to-market process
- Occasional travel to industry events and client meetings
ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and collaborative approach, leveraging strong communication skills and a deep understanding of Banyan Infrastructure's mission and values.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong understanding of financial structures, risk assessment, and underwriting processes to effectively communicate Banyan's value proposition to clients
- Banyan Infrastructure is a mission-driven company focused on leveraging technology to solve the planet's most pressing sustainability challenges, which sets it apart from other software development companies in the industry
- This role offers significant growth potential for the right candidate, as Banyan Infrastructure is a fast-growing company in a rapidly evolving industry
ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on renewable finance and mission-driven approach sets it apart in the industry.
📝 Sample Projects
- Conducting market research and analysis to identify emerging opportunities in the renewable finance landscape
- Developing and refining Banyan Infrastructure's messaging framework to clearly articulate its unique value proposition to clients
- Orchestrating a successful go-to-market launch for a new product or feature, driving adoption and growth among target customers
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, demonstrating the impact a successful Product Marketing Manager can make at Banyan Infrastructure.
❓ Key Questions to Ask During Interview
- How does this role fit into Banyan Infrastructure's long-term growth plans, and what opportunities are there for professional development and advancement?
- What is the dynamic like working with the marketing team, and how does this role collaborate with other departments, such as product and sales?
- How does Banyan Infrastructure measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest challenges facing the renewable finance industry, and how can this role help Banyan Infrastructure overcome them?
- How does Banyan Infrastructure support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding Banyan Infrastructure's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your understanding of Banyan Infrastructure's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with diverse teams
- Research Banyan Infrastructure's industry and competitors to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
