Product Marketing Manager - Fintech

📌 Core Information

🔹 Job Title: Product Marketing Manager - Fintech

🔹 Company: Veracross

🔹 Location: Remote (United States, United Kingdom, Australia)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving global go-to-market (GTM) strategy for Veracross' portfolio of products, with a focus on Fintech products
• Aligning product marketing strategy with the company's vision and global product roadmaps
• Collaborating cross-functionally with marketing teams in the US, UK, and Australia to ensure coordinated global marketing efforts
• Developing market intelligence through competitive research, surveys, and interviews with key stakeholders
• Creating sales enablement content tailored to key buying personas

ASSUMPTION: This role requires a strong understanding of both the K-12 education and Fintech industries, as well as excellent project management and communication skills.

📋 Key Responsibilities

✅ Support the execution of product marketing and go-to-market strategies for Veracross' portfolio of products, with a focus on Fintech products

✅ Drive demand, product adoption, and revenue growth through effective planning and management of product launches and enhancements

✅ Define, develop, and update product messaging, positioning, differentiators, and value propositions

✅ Create sales enablement content tailored to key buying personas, including sales presentations, collateral, battle cards, product videos, and more

✅ Develop market intelligence through competitive research, surveys, and interviews with key stakeholders

✅ Collaborate with marketing and demand-gen teams in the US, UK, and Australia to ensure coordinated global marketing efforts

✅ Monitor and report go-to-market performance, analyzing relevant KPIs to ensure goals are being met

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 3+ years of B2B Product Marketing experience, responsible for multiple product offerings, ideally with a focus on Fintech products

Required Skills:

• Proven track record of successful go-to-market launches for new products
• Skilled at developing content with compelling benefit messaging using sales tools
• Data-driven: experience building and leveraging competitive intelligence, research, and customer insights to build the case for market opportunities
• Excellent writing skills with the ability to communicate effectively to non-technical audiences
• Highly organized with strong cross-functional project management experience
• Ideal candidates will have domain expertise at the intersection of K-12 SaaS/technology and Fintech technology

Preferred Skills:

• Additional knowledge of the business office at K-12 private schools, including operational challenges, content consumption, purchase patterns, and decision-making
• Collaborative team player with a proven cross-functional team-building ability

ASSUMPTION: Candidates with experience in both the education and Fintech industries will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 (annualized USD) in addition to potential bonus. Salary at Veracross is determined by a variety of factors including business considerations, local market conditions, and internal equity, as well as candidate qualifications such as skills, education, and experience.

Benefits:

• Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
• Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits
• 3 weeks of vacation per year
• 14 paid holidays per year (including the week off between Christmas and New Year's Eve)
• 56 hours of paid sick leave annually

Working Hours: Full-time position with a flexible work schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Veracross operates in the Software Development industry, focusing on providing SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide.

Company Size: Veracross is a mid-sized company with 235 employees, providing a supportive and collaborative work environment.

Founded: Veracross was founded in 2003 and has since grown to support over 3200 schools in 60 countries.

Company Description:

• Veracross provides a one-record solution that combines a fully integrated single-record database, personalized communication tools, and an elegant architecture unique in the industry.
• The company offers five product brands: Veracross SIS, Magnus Health, Digistorm, Epraise, and Firefly, each catering to different aspects of school management and student well-being.
• Veracross is a values-led community that prioritizes Service, Humility, Excellence, and Inclusion, fostering a strong sense of belonging among its employees.

Company Specialties:

• Student Information Systems (SIS)
• Student Health Record (SHR) solutions
• School websites, funnels, and apps
• Student well-being and engagement platforms
• Online learning spaces for students and teachers

Company Website: http://www.veracross.com

ASSUMPTION: Veracross' focus on providing comprehensive, integrated solutions for K-12 schools sets it apart in the education technology industry.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a strategic and cross-functional position within a growing tech company.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Global Product Marketing and collaborate with marketing teams in the US, UK, and Australia.

Work Arrangement: This is a remote position with the option to work from the United States, United Kingdom, or Australia. The work arrangement is flexible, with a focus on results and meeting project deadlines.

Growth Opportunities:

• As Veracross continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a leadership role.
• The company encourages professional development and provides opportunities for employees to learn and grow within their careers.
• Working on a global scale exposes the Product Marketing Manager to diverse markets and perspectives, fostering personal and professional growth.

ASSUMPTION: The growth opportunities in this role are closely tied to Veracross' continued expansion and success in the global education technology market.

🌍 Location & Work Environment

Office Type: Remote work environment with the option to work from home or a co-working space

Office Location(s): United States, United Kingdom, or Australia

Geographic Context:

• The United States, United Kingdom, and Australia offer diverse cultural and professional experiences, allowing the Product Marketing Manager to engage with various markets and stakeholders.
• Working remotely provides flexibility and the opportunity to balance work and personal life more effectively.
• The global nature of Veracross' client base exposes the Product Marketing Manager to a wide range of educational systems and cultural contexts.

Work Schedule: Full-time position with a flexible work schedule, allowing for a healthy work-life balance

ASSUMPTION: The remote work environment and flexible schedule enable the Product Marketing Manager to maintain a healthy work-life balance while effectively collaborating with global teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the global product marketing team
• Final interview with the Head of Global Product Marketing

Key Assessment Areas:

• Product marketing experience and achievements
• Understanding of the K-12 education and Fintech industries
• Cross-functional project management skills
• Communication and presentation skills
• Cultural fit with Veracross' values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Veracross' products and the education technology industry in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a global, cross-functional team

ATS Keywords: Product Marketing, Fintech, K-12 Education, Go-to-Market Strategy, Sales Enablement, Market Intelligence, Cross-functional Collaboration, Global Marketing, Education Technology

ASSUMPTION: The interview process for this role will focus on assessing the candidate's industry knowledge, strategic thinking, and ability to work effectively in a global, cross-functional team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on Veracross' internal systems and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Service: Veracross prioritizes exceptional customer service and support for its clients
• Humility: The company fosters a collaborative and inclusive work environment, valuing the input and contributions of all team members
• Excellence: Veracross strives for excellence in all aspects of its operations, from product development to customer support
• Inclusion: The company is committed to creating a diverse, equitable, and inclusive work environment that welcomes and values the unique perspectives of all employees

Work Style:

• Collaborative: Veracross values cross-functional teamwork and encourages employees to contribute to and learn from one another
• Adaptable: The company is open to new ideas and approaches, allowing employees to grow and develop within their roles
• Results-driven: Veracross prioritizes achieving measurable outcomes and continuously improving its products and services

Self-Assessment Questions:

• Do you have experience working in a global, cross-functional team, and how have you contributed to its success?
• How do you approach developing compelling product messaging and positioning for diverse audiences?
• Can you provide an example of a time when you had to adapt your work style to meet the needs of a particular project or team?

ASSUMPTION: Candidates who demonstrate a strong alignment with Veracross' values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple product launches and marketing campaigns simultaneously may require strong organizational skills and time management
• Working with global teams may present communication and time zone challenges that require adaptability and flexibility
• Balancing the needs of various stakeholders, including clients, internal teams, and leadership, may require strong negotiation and prioritization skills
• Keeping up with industry trends and market changes may require continuous learning and professional development

ASSUMPTION: The potential challenges in this role can be mitigated by strong project management skills, effective communication, and a results-driven approach.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses on the unique intersection of K-12 education and Fintech technology, requiring a strong understanding of both industries
• As a mid-sized company, Veracross offers a more collaborative and agile work environment compared to larger enterprises, with opportunities for greater impact and growth
• This role is well-suited to an experienced marketing professional looking to take on a strategic and cross-functional position within a growing tech company, with opportunities for career advancement as the company continues to expand

ASSUMPTION: The unique focus of this role on the K-12 education and Fintech industries sets it apart from similar product marketing positions in other industries or company sizes.

📝 Sample Projects

• Developing a go-to-market strategy for a new Fintech product, including market research, competitive analysis, and product positioning
• Creating sales enablement content for a global product launch, including sales presentations, battle cards, and product videos tailored to key buying personas
• Conducting customer interviews and surveys to gather insights on product usage, feature requests, and market trends, and using those insights to inform product development and marketing strategies

ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Product Marketing Manager may work on, but the specific projects may vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the global product roadmap and how this role will contribute to its success?
• How does Veracross support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide an example of a time when Veracross adapted its products or marketing strategies in response to market changes or customer feedback?
• How does Veracross measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the K-12 education and Fintech industries
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a global, cross-functional team
• If selected for an interview, be prepared to discuss your approach to product marketing, sales enablement, and market intelligence, as well as your understanding of Veracross' products and the education technology industry
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.