📌 Core Information
🔹 Job Title: Product Marketing Manager for Enterprise
🔹 Company: VAST Data
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic go-to-market plans for Enterprise customers
- Crafting compelling messaging and positioning for the VAST AI Operating System
- Conducting market analysis and identifying trends in the enterprise infrastructure landscape
- Collaborating with cross-functional teams to influence product roadmap and direction
- Representing VAST Data as a thought leader in industry events and through content creation
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and a deep understanding of enterprise IT infrastructure.
📋 Key Responsibilities
✅ Developing and executing strategic go-to-market plans for Enterprise customers
✅ Crafting compelling, differentiated messaging and positioning for the VAST AI Operating System
✅ Conducting market analysis and identifying trends in the enterprise infrastructure landscape
✅ Collaborating with Product Management and Engineering to influence product roadmap and direction
✅ Creating high-impact sales tools, presentations, product demonstrations, and training materials
✅ Supporting sales teams with strategic responses to enterprise RFPs and detailed technical inquiries
✅ Engaging regularly with enterprise customers to capture insights, validate product positioning, and foster advocacy
✅ Producing influential content including whitepapers, case studies, solution briefs, blogs, and FAQs tailored to enterprise audiences
✅ Representing VAST Data as a thought leader in industry events, panels, webinars, and through editorial contributions
ASSUMPTION: This role involves a mix of strategic planning, content creation, customer engagement, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of proven experience in product or solution marketing within enterprise IT infrastructure, data storage, or related fields
Required Skills:
- Deep understanding of enterprise infrastructure architectures, virtualization, containers, and file/object storage solutions
- Familiarity with modern AI/ML data pipelines and analytics workloads
- Strong expertise in aligning complex technical solutions with business-driven enterprise objectives
- Exceptional communication skills, with proven ability to articulate technical concepts clearly to both technical and business audiences
- Demonstrated success developing and executing impactful marketing strategies and campaigns
- Highly collaborative with a proactive approach to managing cross-functional projects
- Willingness to travel for customer engagements, industry events, and internal meetings
Preferred Skills:
- Knowledge of enterprise compliance frameworks and security standards (e.g., GDPR, HIPAA)
- Experience working in fast-paced startup environments or rapidly scaling technology companies
ASSUMPTION: This role requires a unique blend of technical expertise, strategic thinking, and strong communication skills.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a senior product marketing role in the US with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a senior product marketing role with 10+ years of experience in the US. Benefits may vary based on individual circumstances and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI and data storage solutions
Company Size: 501-1,000 employees, large enough to offer significant resources and growth opportunities, yet small enough to maintain a startup-like culture
Founded: 2016, with a strong focus on innovation and rapid growth
Company Description:
- VAST Data delivers the first AI Operating System, natively unifying and orchestrating storage, database, and compute to unleash the true power of agentic computing and data-intensive applications.
- They specialize in cloud storage, data storage, flash storage, universal storage, deep learning, and software development.
- Their mission is to make AI simple to deploy and manage, taking the cost and complexity out of deploying enterprise and AI infrastructure across data center, edge, and cloud.
Company Specialties:
- Cloud storage
- Data storage
- Flash storage
- Universal storage
- Deep learning
- All flash
- QLC flash
- NVMe
- Data Center Architecture
- File and Object Storage
- Database
Company Website: www.vastdata.com
ASSUMPTION: VAST Data is a rapidly growing company with a strong focus on innovation and a commitment to making AI more accessible and manageable for enterprises.
📊 Role Analysis
Career Level: Senior-level role with significant strategic responsibilities and the opportunity to influence product direction
Reporting Structure: This role reports directly to the VP of Product Marketing and works closely with cross-functional teams, including Product Management, Engineering, Sales, and Demand Generation
Work Arrangement: Remote work with the flexibility to work from home or any location with a reliable internet connection
Growth Opportunities:
- Potential to grow into a leadership role as the company continues to expand
- Opportunities to work on cutting-edge AI and data storage technologies
- Chance to gain experience in a fast-paced, rapidly growing startup environment
ASSUMPTION: This role offers significant growth opportunities as the company continues to expand and innovate in the AI and data storage market.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or any location with a reliable internet connection
Office Location(s): VAST, US; 240 37th St, New York, NY 11101, US; 2510 Meridian Pkwy, Durham, North Carolina 27713, US; 33 N 1st St, Campbell, California 95008, US
Geographic Context:
- Remote work allows for flexibility and the ability to work from anywhere in the US
- The company has offices in New York, North Carolina, and California, offering opportunities for in-person collaboration and networking
- The US is a large and diverse market with significant opportunities for growth and innovation in the AI and data storage industry
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from anywhere in the US, while the company's offices provide opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with cross-functional team members
- Final interview with the VP of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Technical knowledge of enterprise IT infrastructure and data storage solutions
- Ability to work collaboratively and cross-functionally
Application Tips:
- Tailor your resume and cover letter to highlight your experience in enterprise IT infrastructure, data storage, and product marketing
- Include specific examples of your ability to develop and execute strategic go-to-market plans, craft compelling messaging, and conduct market analysis
- Demonstrate your understanding of the VAST AI Operating System and its unique value proposition
ATS Keywords: Product Marketing, Enterprise IT Infrastructure, Data Storage, Market Analysis, Technical Evangelism, Sales Enablement, Customer Engagement, Content Development, Thought Leadership, Collaboration, Communication, AI/ML Data Pipelines, Virtualization, Containers, Data Protection, Compliance
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, communication skills, technical knowledge, and ability to work collaboratively and cross-functionally.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's role and the company's internal processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Customer-focused and results-driven
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in enterprise IT infrastructure and data storage?
- Can you provide an example of a time when you successfully aligned a complex technical solution with business-driven enterprise objectives?
- How do you approach working collaboratively with cross-functional teams to achieve shared goals?
ASSUMPTION: VAST Data values innovation, collaboration, and customer-centricity, and seeks candidates who are a strong fit with these values and work styles.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly growing startup environment may require adaptability and the ability to manage multiple priorities simultaneously
- Developing and executing strategic go-to-market plans for Enterprise customers may require a deep understanding of complex enterprise IT infrastructure and data storage solutions
- Representing VAST Data as a thought leader in industry events and through content creation may require strong communication and presentation skills
- Working remotely may require strong self-motivation, time management, and communication skills
ASSUMPTION: This role offers significant opportunities and challenges, and candidates should be prepared to adapt to a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager for Enterprise, but with a specific focus on the VAST AI Operating System and its unique value proposition
- Unlike other product marketing roles, this position requires a deep understanding of enterprise IT infrastructure and data storage solutions, as well as the ability to work collaboratively with cross-functional teams
- This role offers significant growth opportunities as the company continues to expand and innovate in the AI and data storage market
ASSUMPTION: This role is unique in its focus on the VAST AI Operating System and its specific requirements for enterprise IT infrastructure and data storage expertise.
📝 Sample Projects
- Developing a go-to-market plan for a new enterprise-focused feature of the VAST AI Operating System
- Crafting compelling messaging and positioning for the VAST AI Operating System that resonates with enterprise buyers, including CIOs, IT architects, and developers
- Conducting market analysis to identify trends, threats, and opportunities in the enterprise infrastructure landscape
ASSUMPTION: These sample projects are designed to assess the candidate's ability to develop and execute strategic go-to-market plans, craft compelling messaging, and conduct market analysis.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall product marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its product marketing team members?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company measure the success of its product marketing efforts, and how will the performance of this role be evaluated?
ASSUMPTION: These key questions are designed to help the candidate understand the role's strategic importance, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in enterprise IT infrastructure, data storage, and product marketing
- Prepare for the interview by researching the company, its products, and its competitors, and by practicing your communication and presentation skills
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
