📌 Core Information
🔹 Job Title: Product Marketing Manager - Geospatial Technologies
🔹 Company: Esri
🔹 Location: Redlands, CA
🔹 Job Type: Hybrid
🔹 Category: Software Development
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving awareness, demand, and adoption of geospatial technology products
- Collaborating cross-functionally with various teams to create product positioning, messaging, and value propositions
- Executing campaigns such as go-to market strategies and product release activities
- Working for a company committed to science, sustainability, community, education, research, and positive change
ASSUMPTION: This role requires strong communication, project management, and cross-functional collaboration skills. A background in marketing, business development, or a related field is beneficial.
📋 Key Responsibilities
✅ Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing
✅ Spearhead communication strategies for crucial changes in product functionality, lifecycle, and pricing, both internally and externally
✅ Lead, coordinate, and execute global product release activities, internal communications, and multi-channel enablement
✅ Collaborate with product management and engineering teams to distill key features and capabilities into messages that drive global awareness and adoption
✅ Craft and develop materials to educate prospects and users; including web pages, emails, videos, case studies, press releases, and product resources
✅ Understand user and buyer persona needs to create personas, positioning, and value-based messaging for products in your portfolio
✅ Provide insight into competitive capabilities
✅ Develop and monitor Key Performance Indicators to measure product performance and usage
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to coordinate multiple stakeholders and activities.
🎯 Required Qualifications
Education: Bachelor’s in business, marketing, GIS, or related field
Experience: 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
Required Skills:
- Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
- Strong interpersonal skills; thrives in a cross-functional team environment
- Understanding of marketing technology and common marketing concepts
- Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
- Ability to exercise good judgment within defined procedures and practices to determine appropriate action
- Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 10% for strategic meetings, events, and/or tradeshows
Preferred Skills:
- Demonstrated ability in releasing, promoting, and growing innovative technology products
- Experience communicating and presenting strategic plans to leadership
- Experience driving or influencing process improvements
- Experience in Geographic Information Systems (GIS) or geospatial technology
- Experience in fields like Maritime, Bathymetry, Transportation, Utilities, or Cartography
- Master’s in business, marketing, GIS, or related field
ASSUMPTION: While a background in GIS or geospatial technology is not strictly required, it would be beneficial for understanding the products and their applications.
💰 Compensation & Benefits
Salary Range: $70,720 - $120,640 USD (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Medical
- Dental
- Vision
- Life Insurance
- 401(k)
- Profit-sharing
- Minimum accrual of 80 hours of vacation leave
- Twelve paid holidays throughout the calendar year
- Opportunities for personal and professional growth
Working Hours: Full-time, Monday-Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Geographic Information System (GIS) software, location intelligence, and mapping
Company Size: 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for collaboration and growth
Founded: 1969, with a rich history and extensive experience in the GIS industry
Company Description:
- Esri is the global market leader in geographic information system (GIS) software, location intelligence, and mapping
- Since 1969, Esri has supported customers with geographic science and geospatial analytics, what they call "The Science of Where"
- Esri takes a geographic approach to problem-solving, brought to life by modern GIS technology
Company Specialties:
- GIS
- Geographic Information Systems
- Software
- Geospatial Analysis
- Geography
- Web Mapping
- Place
- Location Analytics
- Demographics
- 3D
- Site Selection
- Government
- IoT
- Training
- Location Intelligence
- Smart Cities
- Geodesign
- And Mapping
Company Website: www.esri.com
ASSUMPTION: Esri's extensive experience and market leadership in the GIS industry make it an attractive employer for professionals seeking a stable and innovative work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the organization
Reporting Structure: This role reports to the Product Marketing Manager and collaborates with various cross-functional teams
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Advancement within the Product Marketing team or other departments within Esri
- Expanding skills and expertise in geospatial technology and marketing
- Potential to work on high-profile projects and impact the company's global presence
ASSUMPTION: This role offers a clear path for career growth and development within the organization, as well as the opportunity to work on cutting-edge geospatial technology projects.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern and collaborative work environment
Office Location(s): 380 New York St., Redlands, CA 92373, US
Geographic Context:
- Redlands, California, is located in the Inland Empire region of Southern California, approximately 60 miles east of Los Angeles
- The area offers a mix of urban and suburban living, with a cost of living slightly lower than the national average
- Redlands is known for its historic downtown area, tree-lined streets, and numerous parks
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The Redlands office provides a collaborative and innovative work environment, with easy access to amenities and a pleasant living atmosphere.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Product Marketing team
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Communication skills and ability to convey technical information in a non-technical manner
- Project management and problem-solving skills
- Cross-functional collaboration and teamwork
- Understanding of marketing technology and common marketing concepts
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of geospatial technology and its applications in your resume and cover letter
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Product Marketing, Geospatial Technology, GIS, Marketing Campaigns, Cross-functional Collaboration, Technical Communication, Project Management
ASSUMPTION: The interview process for this role is designed to assess the candidate's communication, project management, and cross-functional collaboration skills, as well as their understanding of geospatial technology and marketing concepts.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Geospatial technology software (e.g., ArcGIS, QGIS)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the department and the candidate's area of focus within the Product Marketing team.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Balance
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach understanding and communicating complex technical information to non-technical stakeholders?
- Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
- How do you prioritize and manage multiple projects and deadlines in a cross-functional team environment?
ASSUMPTION: Esri values candidates who are strong communicators, collaborative team players, and results-driven individuals with a passion for geospatial technology and its applications.
⚠️ Potential Challenges
- Steep learning curve for candidates new to the geospatial technology industry
- Fast-paced and dynamic work environment that may require flexibility and adaptability
- Potential for travel up to 10% for strategic meetings, events, and/or tradeshows
- Competitive job market for marketing and geospatial technology professionals
ASSUMPTION: While this role offers numerous opportunities for growth and development, candidates should be prepared to navigate the challenges of a fast-paced and dynamic work environment, as well as the potential for travel and a competitive job market.
📈 Similar Roles Comparison
- Product Marketing Manager - Geospatial Technologies vs. Product Marketing Manager - Software
- Geospatial Technologies role focuses on geospatial technology products, while Software role may cover a broader range of software products
- Geospatial Technologies role may require a deeper understanding of geospatial technology and its applications
- Both roles involve similar responsibilities, such as product positioning, messaging, and campaign execution
- Industry-specific context
- Geospatial Technologies role is specific to the GIS industry, while Software role may span various software industries
- Geospatial Technologies role may involve working with specialized geospatial technology tools and platforms
- Both roles require an understanding of marketing technology and common marketing concepts
- Career path comparison
- Both roles offer opportunities for career growth and advancement within the organization
- Geospatial Technologies role may provide opportunities to specialize in geospatial technology marketing
- Software role may offer opportunities to gain experience in a broader range of software products and industries
ASSUMPTION: This role is similar to other Product Marketing Manager positions, but with a focus on geospatial technology products and the unique challenges and opportunities that come with working in the GIS industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new geospatial technology product
- Creating and delivering a product launch presentation to internal stakeholders and customers
- Collaborating with product management and engineering teams to distill key features and capabilities into compelling marketing messages
- Conducting market research and competitive analysis to inform product positioning and messaging
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives a Product Marketing Manager - Geospatial Technologies might work on, but the specific projects may vary depending on the organization and its product portfolio.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing department?
- How does the Product Marketing team collaborate with other departments, such as Product Management and Engineering?
- What are the most challenging aspects of working on geospatial technology products, and how does the team address these challenges?
- What opportunities are there for professional development and growth within the Product Marketing team and the broader organization?
- How does the company support work-life balance for employees in hybrid and remote work arrangements?
ASSUMPTION: These interview questions are designed to help candidates better understand the work environment, team dynamics, and growth opportunities within the Product Marketing team and the broader organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on geospatial technology and marketing campaigns
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
