Product Marketing Manager, Go To Market

📌 Core Information

🔹 Job Title: Product Marketing Manager, Go To Market

🔹 Company: OpenAI

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Research Services

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing product plays and positioning for OpenAI's AI platforms
• Crafting tailored messaging for various audiences, including executives and developers
• Driving lifecycle marketing programs to drive adoption, expansion, and retention
• Collaborating cross-functionally with sales, product, and communications teams

ASSUMPTION: This role requires a strong background in B2B or developer-focused tech companies, with a proven track record in product marketing. Familiarity with AI platforms and the enterprise AI adoption cycle is a plus.

📋 Key Responsibilities

✅ Product Play Development: Translate launches into decks, stories, and actionable plays.

✅ Audience-Specific Positioning: Tailor product messaging for Enterprise, Startups, Dev-focused, and other priority segments.

✅ Industry and Audience Use Cases: Define how each product solves problems in target industries.

✅ Lifecycle Marketing Programs: Drive adoption, expansion, and retention through targeted campaigns.

✅ Executive Thought Leadership: Craft keynotes and narratives that elevate OpenAI’s voice with senior customers.

✅ Internal GTM Communications: Keep cross-functional teams aligned on product updates and customer wins.

✅ GTM Enablement for Onboarding: Provide collateral and training that ramps new Account Directors faster.

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years in product or solutions marketing for B2B or developer-focused tech companies

Required Skills:

• Proven record of turning complex technical products into crisp value propositions and sales tools
• Experience building industry or persona-based positioning and use-case libraries
• Strong storyteller who can write and present executive-ready narratives
• Analytical mindset; comfortable using data to prioritize and measure impact
• Excellent project manager who thrives in fast-moving environments
• Collaborative partner to Sales, Product, and Comms teams

Preferred Skills:

• Familiarity with AI platforms and the enterprise AI adoption cycle
• Experience supporting global field teams across multiple regions
• Track record of building lifecycle or expansion programs for SaaS products
• Ability to mentor junior marketers and scale best practices

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: $245,000 - $245,000 per year (This is the provided salary range, which is quite high for this role and may indicate the high level of experience and expertise required.)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company matching
• Generous time off and parental leave policies
• Professional development opportunities
• Employee assistance program

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The provided salary range is likely inclusive of equity compensation, as OpenAI is known for its generous equity packages. The benefits listed are common for companies of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: OpenAI operates in the AI research and deployment sector, focusing on creating safe and beneficial artificial general intelligence (AGI).

Company Size: OpenAI has 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: OpenAI was founded in 2015, with a mission to ensure that AGI benefits all of humanity.

Company Description:

• OpenAI is dedicated to creating safe and beneficial AGI, putting alignment of interests first ahead of profit
• OpenAI values diversity, equity, and inclusion, investing in initiatives to champion and support these principles
• OpenAI believes in the potential of AI to help people solve global challenges and wants the upside of AI to be widely shared

Company Specialties:

• Artificial Intelligence and Machine Learning

Company Website: openai.com

ASSUMPTION: OpenAI's commitment to diversity, equity, and inclusion is evident in its company description and specialties, making it an attractive workplace for candidates seeking a values-driven environment.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing.

Reporting Structure: The GTM Product Marketing Manager will report to the Head of Product Marketing and work closely with cross-functional teams, including sales, product, and communications.

Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a balance between remote work and in-office collaboration.

Growth Opportunities:

• Mentoring junior marketers and scaling best practices
• Expanding the role's impact by driving adoption, expansion, and retention of OpenAI's products
• Potential career progression into leadership roles within the marketing organization

ASSUMPTION: Given OpenAI's focus on growth and innovation, there are likely ample opportunities for professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: OpenAI's headquarters is in San Francisco, California, with a flexible, hybrid work environment that combines in-office collaboration with remote work.

Office Location(s): San Francisco, California

Geographic Context:

• San Francisco is a major tech hub, offering ample opportunities for networking and professional growth
• The city is known for its vibrant culture, diverse communities, and high quality of life
• OpenAI's headquarters is located in the heart of San Francisco, providing easy access to public transportation and amenities

Work Schedule: The work schedule is flexible, with a focus on results and outcomes rather than strict hours.

ASSUMPTION: OpenAI's flexible work environment and central location in San Francisco make it an attractive workplace for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final round with the Head of Product Marketing

Key Assessment Areas:

• Product marketing expertise and experience
• Collaboration and communication skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with OpenAI's values

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and achievements
• Prepare examples of your work, such as product positioning statements, use cases, or lifecycle marketing campaigns
• Research OpenAI's mission, values, and products to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Product Marketing, B2B, AI Platforms, Enterprise AI, Lifecycle Marketing, Sales Enablement, Global Field Support

ASSUMPTION: OpenAI's interview process is likely designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Marketo or similar marketing automation platforms
• Salesforce or similar CRM systems
• Google Workspace (G Suite) for collaboration and productivity
• AI and machine learning tools relevant to OpenAI's products

ASSUMPTION: The specific tools and technologies required for this role may vary depending on OpenAI's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Safety: Ensuring that AI is created with safety and human needs at its core
• Benefit: Maximizing the benefits of AI for all of humanity
• Diversity, Equity, and Inclusion: Valuing and encompassing the many different perspectives, voices, and experiences that form the full spectrum of humanity

Work Style:

• Collaborative: OpenAI emphasizes cross-functional collaboration and teamwork
• Data-driven: Decisions are made based on data and analytics
• Innovative: OpenAI encourages creativity and continuous learning

Self-Assessment Questions:

• How do you align with OpenAI's commitment to creating safe and beneficial AI?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive product adoption?
• How do you approach mentoring and developing junior marketers?

ASSUMPTION: OpenAI's commitment to diversity, equity, and inclusion, as well as its focus on collaboration and innovation, makes it an attractive workplace for candidates seeking a values-driven, dynamic environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment
• Balancing the need for deep technical understanding with the ability to communicate complex ideas effectively to non-technical stakeholders
• Adapting to changes in product roadmaps and priorities
• Ensuring consistent messaging and positioning across various audiences and channels

ASSUMPTION: These challenges are common in product marketing roles, particularly in fast-growing tech companies like OpenAI.

📈 Similar Roles Comparison

• Compared to traditional product marketing roles, this position places a greater emphasis on AI-specific knowledge and experience
• OpenAI's focus on safety and benefit makes this role unique within the AI industry
• Career progression in this role may differ from traditional product marketing paths, with opportunities for growth in AI-specific or leadership roles

ASSUMPTION: While this role shares similarities with traditional product marketing positions, its focus on AI and OpenAI's unique mission set it apart within the industry.

📝 Sample Projects

• Developing a comprehensive product positioning statement for OpenAI's latest AI platform
• Creating a targeted use-case library for the financial services industry
• Designing and executing a lifecycle marketing campaign to drive adoption and expansion of an existing OpenAI product

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they might work on in this role, highlighting the importance of AI-specific knowledge and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does OpenAI ensure alignment of interests with its AI products, and how does this role contribute to that mission?
• Can you describe the team structure and dynamics within the product marketing organization?
• How does OpenAI support the professional development and growth of its employees, particularly in product marketing roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does OpenAI measure the success of its product marketing efforts, and how will my performance be evaluated in this role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's priorities, as well as assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and achievements, with a focus on AI-specific experience if applicable
• Prepare examples of your work, such as product positioning statements, use cases, or lifecycle marketing campaigns, to demonstrate your skills and expertise
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.