A

Product Marketing Manager, Goodreads

Amazon
Full-time
On-site
Seattle, Washington, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager, Goodreads

πŸ”Ή Company: Amazon

πŸ”Ή Location: Seattle, WA, USA

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: Mid-Senior level

πŸ”Ή Remote Status: On-site (Seattle, WA)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving day-to-day marketing execution and program management for Goodreads
  • Managing email marketing programs and user engagement
  • Collaborating with cross-functional teams to deliver marketing initiatives
  • Analyzing site traffic and feature engagement metrics to optimize marketing efforts

ASSUMPTION: This role requires a strong balance of program management and marketing skills, with a focus on execution and data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Lead end-to-end execution of marketing campaigns for Goodreads

βœ… Write and review marketing and other customer-facing copy

βœ… Drive execution of key programs including tentpole/seasonal events, new member outreach, and feature/content engagement

βœ… Develop and maintain project timelines, ensuring accountability across stakeholders

βœ… Partner with cross-functional teams to deliver marketing initiatives on schedule

βœ… Identify and proactively resolve potential roadblocks in project execution

βœ… Drive and support experimentation

βœ… Track and report on site traffic and feature engagement metrics, and optimize marketing based on results

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous optimization based on performance data.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of professional non-internship marketing experience

Required Skills:

  • Proven experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience managing and measuring marketing performance in various channels

Preferred Skills:

  • Experience managing external partners to develop marketing programs
  • Experience presenting ideas to various levels of an organization to gain support for initiatives
  • Excellent verbal and written communication skills, including copywriting for digital marketing campaigns

ASSUMPTION: Candidates should have a strong foundation in marketing principles and be comfortable working with data to inform decision-making.

πŸ’° Compensation & Benefits

Salary Range: $98,200 - $179,600 per year (based on location)

Benefits:

  • Medical, financial, and other benefits (see here for more information)

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: Salary range is based on Amazon's internal compensation structure and may vary depending on the candidate's location and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Company Size: 10,001+ employees (global)

Founded: 1994 (Amazon) and 2007 (Goodreads)

Company Description:

  • Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
  • The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
  • Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

  • E-commerce
  • Retail
  • Operations
  • Internet

Company Website: Amazon.com

ASSUMPTION: Amazon's size and diverse business segments offer numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports to the Head of Product Marketing and Editorial at Goodreads.

Work Arrangement: On-site (Seattle, WA) with potential for hybrid or remote work in the future.

Growth Opportunities:

  • Potential to work on high-impact projects and drive significant user engagement
  • Opportunity to collaborate with cross-functional teams and learn from experienced colleagues
  • Possibility to grow into a leadership role or transition into other areas of Amazon's business

ASSUMPTION: This role offers strong potential for career growth and development within Amazon's expansive organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with open-plan workspaces and collaborative environments

Office Location(s): Seattle, WA, USA

Geographic Context:

  • Seattle is a vibrant, tech-focused city with a high cost of living
  • The Pacific Northwest offers a mild climate, natural beauty, and numerous outdoor activities
  • Amazon's headquarters is located in the South Lake Union neighborhood, with easy access to public transportation and amenities

Work Schedule: Standard business hours with flexible scheduling and work-from-home options

ASSUMPTION: The office environment is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with a recruiter
  • Behavioral and technical interviews with hiring managers and team members
  • Final round with the Head of Product Marketing and Editorial

Key Assessment Areas:

  • Problem-solving and analytical skills
  • Marketing expertise and campaign management experience
  • Communication and collaboration skills
  • Adaptability and resilience in a fast-paced environment

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and achievements
  • Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
  • Research Amazon's company culture and values to demonstrate alignment with the organization

ATS Keywords: Marketing, campaign management, email marketing, user engagement, data analysis, Excel, Tableau, cross-functional collaboration, project management, customer-centric, long-term thinking

ASSUMPTION: The interview process is designed to assess candidates' skills, cultural fit, and potential for success in the role.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Suite (Gmail, Google Docs, Sheets, Slides)
  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as Amazon provides training and support for new hires.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking

Work Style:

  • Fast-paced and dynamic
  • Collaborative and innovative
  • Data-driven and results-oriented
  • Focused on long-term impact and customer-centricity

Self-Assessment Questions:

  • How do you stay organized and manage multiple projects simultaneously?
  • Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or project?
  • How do you approach data analysis and using insights to inform decision-making?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and be able to thrive under pressure.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working in a fast-paced, dynamic environment with frequent changes and priorities
  • Collaborating effectively with cross-functional teams and stakeholders
  • Adapting to new tools, technologies, and processes as Amazon continues to evolve

ASSUMPTION: These challenges are inherent to working in a large, dynamic organization like Amazon and can be overcome with strong project management skills and adaptability.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing roles, this position places a stronger emphasis on program management and cross-functional collaboration
  • Amazon's size and resources offer more opportunities for career growth and development than smaller organizations
  • Goodreads' focus on books and reading offers a unique niche within Amazon's broader e-commerce ecosystem

ASSUMPTION: This role offers a unique blend of marketing expertise and program management skills, with the potential for significant impact on user engagement and growth.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for a new feature launch on Goodreads
  • Analyzing user engagement data to optimize email marketing campaigns and improve open rates
  • Collaborating with the editorial team to create targeted content recommendations for users based on their reading history and preferences

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Product Marketing Manager may undertake in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Product Marketing and Editorial team?
  • How does this role collaborate with other teams within Goodreads and Amazon more broadly?
  • What are the most significant challenges facing the Goodreads team in the next 12-24 months, and how can this role contribute to addressing them?
  • How does Amazon support the growth and development of employees in this role?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing experience and achievements
  • Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
  • Research Amazon's company culture and values to demonstrate alignment with the organization
  • Follow up with the recruiter one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.