📌 Core Information
🔹 Job Title: Product Marketing Manager, Goodreads
🔹 Company: Amazon
🔹 Location: Seattle, WA, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Seattle, WA)
🚀 Job Overview
Key aspects of this role include:
- Driving day-to-day marketing execution and program management for Goodreads
- Managing email marketing programs and user engagement
- Collaborating with cross-functional teams to deliver marketing initiatives
- Analyzing site traffic and feature engagement metrics to optimize marketing efforts
ASSUMPTION: This role requires a strong balance of program management and marketing skills, with a focus on execution and data-driven decision making.
📋 Key Responsibilities
✅ Lead end-to-end execution of marketing campaigns for Goodreads
✅ Write and review marketing and other customer-facing copy
✅ Drive execution of key programs including tentpole/seasonal events, new member outreach, and feature/content engagement
✅ Develop and maintain project timelines, ensuring accountability across stakeholders
✅ Partner with cross-functional teams to deliver marketing initiatives on schedule
✅ Identify and proactively resolve potential roadblocks in project execution
✅ Drive and support experimentation
✅ Track and report on site traffic and feature engagement metrics, and optimize marketing based on results
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous optimization based on performance data.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of professional non-internship marketing experience
Required Skills:
- Proven experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Preferred Skills:
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Excellent verbal and written communication skills, including copywriting for digital marketing campaigns
ASSUMPTION: Candidates should have a strong foundation in marketing principles and be comfortable working with data to inform decision-making.
💰 Compensation & Benefits
Salary Range: $98,200 - $179,600 per year (based on location)
Benefits:
- Medical, financial, and other benefits (see here for more information)
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: Salary range is based on Amazon's internal compensation structure and may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: 10,001+ employees (global)
Founded: 1994 (Amazon) and 2007 (Goodreads)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse business segments offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports to the Head of Product Marketing and Editorial at Goodreads.
Work Arrangement: On-site (Seattle, WA) with potential for hybrid or remote work in the future.
Growth Opportunities:
- Potential to work on high-impact projects and drive significant user engagement
- Opportunity to collaborate with cross-functional teams and learn from experienced colleagues
- Possibility to grow into a leadership role or transition into other areas of Amazon's business
ASSUMPTION: This role offers strong potential for career growth and development within Amazon's expansive organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with open-plan workspaces and collaborative environments
Office Location(s): Seattle, WA, USA
Geographic Context:
- Seattle is a vibrant, tech-focused city with a high cost of living
- The Pacific Northwest offers a mild climate, natural beauty, and numerous outdoor activities
- Amazon's headquarters is located in the South Lake Union neighborhood, with easy access to public transportation and amenities
Work Schedule: Standard business hours with flexible scheduling and work-from-home options
ASSUMPTION: The office environment is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter
- Behavioral and technical interviews with hiring managers and team members
- Final round with the Head of Product Marketing and Editorial
Key Assessment Areas:
- Problem-solving and analytical skills
- Marketing expertise and campaign management experience
- Communication and collaboration skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Amazon's company culture and values to demonstrate alignment with the organization
ATS Keywords: Marketing, campaign management, email marketing, user engagement, data analysis, Excel, Tableau, cross-functional collaboration, project management, customer-centric, long-term thinking
ASSUMPTION: The interview process is designed to assess candidates' skills, cultural fit, and potential for success in the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Gmail, Google Docs, Sheets, Slides)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Amazon provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and innovative
- Data-driven and results-oriented
- Focused on long-term impact and customer-centricity
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or project?
- How do you approach data analysis and using insights to inform decision-making?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and be able to thrive under pressure.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to new tools, technologies, and processes as Amazon continues to evolve
ASSUMPTION: These challenges are inherent to working in a large, dynamic organization like Amazon and can be overcome with strong project management skills and adaptability.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on program management and cross-functional collaboration
- Amazon's size and resources offer more opportunities for career growth and development than smaller organizations
- Goodreads' focus on books and reading offers a unique niche within Amazon's broader e-commerce ecosystem
ASSUMPTION: This role offers a unique blend of marketing expertise and program management skills, with the potential for significant impact on user engagement and growth.
📝 Sample Projects
- Developing and executing a marketing campaign for a new feature launch on Goodreads
- Analyzing user engagement data to optimize email marketing campaigns and improve open rates
- Collaborating with the editorial team to create targeted content recommendations for users based on their reading history and preferences
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Product Marketing Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing and Editorial team?
- How does this role collaborate with other teams within Goodreads and Amazon more broadly?
- What are the most significant challenges facing the Goodreads team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Amazon support the growth and development of employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Amazon's company culture and values to demonstrate alignment with the organization
- Follow up with the recruiter one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
