📌 Core Information
🔹 Job Title: Product Marketing Manager, Google Ad Manager Exchange Platforms
🔹 Company: Google
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Marketing Google Ad Manager's core platform and its value proposition to key exchange platforms
- Designing and executing marketing campaigns to drive deeper integration and utilization of Google Ad Manager’s features among media agencies and exchanges
- Developing targeted messaging and marketing programs tailored to the specific needs of media agencies and exchange platforms
- Helping inform the development of new product features based on partner feedback and market insights
- Developing industry-leading narratives and thought leadership content focused on programmatic advertising and the evolving exchange landscape
ASSUMPTION: This role requires a strong understanding of the programmatic advertising landscape and the ability to work effectively with global teams.
📋 Key Responsibilities
✅ Marketing Google Ad Manager's core platform and its value proposition to key exchange platforms
✅ Designing and executing marketing campaigns to drive deeper integration and utilization of Google Ad Manager’s features among media agencies and exchanges
✅ Developing targeted messaging and marketing programs, including content like blog posts, case studies, presentations, and creative assets (e.g., videos, infographics) tailored to the specific needs of media agencies and exchange platforms and their business models
✅ Helping inform the development of new product features based on partner feedback and market insights
✅ Developing industry-leading narratives and thought leadership content focused on programmatic advertising and the evolving exchange landscape
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong communication skills to work effectively with multiple stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience
Experience: 6 years of experience in product marketing, digital advertising or marketing communications, with 2 years of experience in Business-to-Business marketing
Required Skills:
- Experience working cross-functionally with multiple stakeholders to deliver programs
- Experience in product positioning, narrative development, and creating engaging collateral that articulates product features
Preferred Skills:
- Experience working with product teams and representing needs of the user through insights
- Familiarity with the challenges and opportunities faced by ad exchanges and other programmatic partners, particularly their integration needs with publisher ad servers
- Proven ability to collaborate effectively with global teams and drive impactful initiatives through regional partnerships
- Strong organizational skills with ability to self manage, hit deadlines, and prioritize effectively
- Exceptional written communication skills
- A strong grasp of the programmatic advertising landscape, including real-time bidding, header bidding, auction mechanics, and data connectivity
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.
💰 Compensation & Benefits
Salary Range: The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Benefits:
Working Hours: Full-time position with standard business hours
ASSUMPTION: The provided salary range is inclusive of the base salary only and does not include bonus, equity, or benefits. The actual compensation may vary based on individual factors such as work location, skills, experience, and relevant education or training.
📌 Applicant Insights
🔍 Company Context
Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.
Company Size: Google is a large enterprise with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin.
Company Description:
- Google is committed to making information universally accessible and useful
- The company offers a wide range of products and platforms, including Google Ad Manager, which helps advertisers, agencies, publishers, and app developers connect with consumers to grow their businesses
- Google's mission is to organize the world's information and make it universally accessible and useful
Company Specialties:
- Search Engine
- Online Advertising
- Cloud Computing
- Software and Hardware Development
Company Website: https://www.google.com/
ASSUMPTION: Google's large size and global presence offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, requiring a significant amount of experience and expertise in product marketing.
Reporting Structure: The Product Marketing Manager will likely report directly to the Head of Product Marketing or a similar role within the Google Ad Manager team.
Work Arrangement: This role is on-site, requiring the candidate to work from Google's office in New York, United States.
Growth Opportunities:
- Potential to move into senior or management roles within the product marketing team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to Google's extensive learning and development resources
ASSUMPTION: Given Google's size and the nature of this role, there are likely numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Google's New York office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US
Geographic Context:
- New York is a major hub for the advertising and marketing industries, providing ample opportunities for networking and professional growth
- The city offers a diverse and vibrant culture, with numerous amenities and attractions
- New York has a humid subtropical climate, with hot, humid summers and cold, snowy winters
Work Schedule: Standard business hours, with the possibility of occasional overtime or flexible scheduling to accommodate project demands
ASSUMPTION: While not explicitly stated, the work environment is likely fast-paced and dynamic, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter or hiring manager
- On-site or virtual interview with the hiring team, including behavioral and situational questions
- Final round interview with senior leadership or stakeholders
Key Assessment Areas:
- Product marketing expertise and experience
- Understanding of the programmatic advertising landscape
- Communication and presentation skills
- Collaboration and cross-functional teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Google's products and services, as well as the company's mission and values, to demonstrate your enthusiasm and alignment with the company's goals
ATS Keywords: Product Marketing, Digital Advertising, B2B Marketing, Cross-Functional Collaboration, Product Positioning, Narrative Development, Programmatic Advertising, Real-Time Bidding, Header Bidding, Auction Mechanics, Data Connectivity
ASSUMPTION: Google's application process is likely competitive, with a strong focus on finding the best fit for the role and the company's culture.
🛠️ Tools & Technologies
- Google's suite of marketing and advertising tools, including Google Ad Manager
- Microsoft Office or Google Workspace for document creation and collaboration
- Project management tools, such as Asana or Trello, for task tracking and team collaboration
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Innovation
- Collaboration
- Inclusion
- Integrity
Work Style:
- Data-driven decision making
- Cross-functional collaboration
- Continuous learning and development
- Results-oriented and actionable
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and stakeholders simultaneously?
- Can you provide an example of a time when you had to adapt your communication style to effectively collaborate with a diverse team?
- How do you stay up-to-date with industry trends and incorporate them into your marketing strategies?
ASSUMPTION: Google places a strong emphasis on cultural fit and values-driven decision making in its hiring process.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and ever-evolving advertising and marketing landscape
- Balancing the need for innovation with the need to maintain consistency and brand integrity
- Adapting to Google's unique company culture and work environment
ASSUMPTION: While Google offers numerous opportunities for growth and development, the fast-paced and dynamic work environment can also present unique challenges for employees.
📈 Similar Roles Comparison
- This role is similar to other product marketing positions within Google and other tech companies, but with a specific focus on the programmatic advertising landscape and exchange platforms
- Compared to other marketing roles, this position requires a strong understanding of the technical aspects of advertising and the ability to translate complex concepts into clear and engaging messaging
- Career progression in this role may involve moving into senior or management positions within the product marketing team or exploring opportunities in related fields, such as sales or business development
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on the programmatic advertising landscape and exchange platforms sets it apart from other marketing roles within the company.
📝 Sample Projects
- Developing a marketing campaign to promote a new feature of Google Ad Manager to key exchange platforms
- Creating a thought leadership piece on the future of programmatic advertising and the role of exchange platforms in shaping the industry's evolution
- Collaborating with the product team to gather user feedback and inform the development of new features for Google Ad Manager
ASSUMPTION: The specific projects in this role will vary depending on the team's priorities and the company's overall product roadmap.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for Google Ad Manager?
- What are the key priorities for this role in the first 90 days?
- How does Google support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does this role collaborate with other teams within Google, such as sales or product management?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Google's products and services, as well as the company's mission and values, to demonstrate your enthusiasm and alignment with the company's goals
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role and confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
