📌 Core Information
🔹 Job Title: Product Marketing Manager – GroundIQ
🔹 Company: Fugro
🔹 Location: Leidschendam, Netherlands
🔹 Job Type: Full-time
🔹 Category: Civil Engineering
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and amplifying GroundIQ's value to the world
- Crafting compelling narratives and driving adoption
- Positioning GroundIQ as a category-defining solution
- Collaborating with cross-functional teams for successful product launches
ASSUMPTION: This role requires a strong understanding of both marketing and product management, with a focus on B2B SaaS or technical industries.
📋 Key Responsibilities
✅ Develop clear, differentiated messaging and value propositions for GroundIQ
✅ Lead product launches and coordinate cross-functional teams to ensure successful rollouts
✅ Conduct market research, customer interviews, and competitive analysis to inform product and marketing strategies
✅ Collaborate with designers and engineers to create compelling content
✅ Equip the sales team with tools, training, and collateral to drive engagement and conversions
✅ Define KPIs, track campaign performance, and iterate based on data-driven insights
✅ Drive high-quality lead generation through Account-Based Marketing (ABM) strategies
✅ Stay ahead of marketing trends and bring creative, AI-powered approaches to product storytelling and engagement
ASSUMPTION: This role requires strong communication, writing, and storytelling skills, as well as the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
Experience: Over 5 years of experience in B2B product marketing, ideally within SaaS, geospatial, or other technical industries
Required Skills:
- Proven track record of successfully launching and scaling products in fast-paced, venture-backed environments
- Strong storytelling, writing, and communication skills
- Experience collaborating closely with product, engineering, and marketing communications teams
- Experience leveraging AI tools and agents for product marketing tasks
- Understanding of geotechnical or geospatial industries and their unique market dynamics
Preferred Skills:
- Background in a tech start-up or innovation-driven environment
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful product launches will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a mid-level product marketing manager in the Netherlands with 5-10 years of experience)
Benefits:
- Competitive salary
- 29 holidays per year
- Career & training opportunities
- Flexible working hours
- Commuting allowance
- Modern pension scheme
- Collective health insurance
- Corporate fitness plan
- Coaching options through Employee Assistance Program (EAP)
Working Hours: 40 hours per week, with flexible hours and the option to work from home in accordance with manager and corporate policies
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Fugro operates in the civil engineering industry, specializing in geotechnical and geospatial services
Company Size: Fugro is a large company with over 10,000 employees, offering extensive career opportunities and resources
Founded: Fugro was founded in 1962 and has since grown into a global leader in its field
Company Description:
- Fugro is the world’s leading Geo-data specialist, collecting and analyzing comprehensive information about the Earth and the structures built upon it
- The company unlocks insights from Geo-data to help clients design, build, and operate their assets in a safe, sustainable, and efficient manner
- Fugro offers a wide range of services, including geotechnical onshore and offshore services, offshore survey services, subsea services, geospatial services, and renewable energy solutions
Company Specialties:
- Geotechnical Onshore & Nearshore Services
- Geotechnical Offshore Services
- Offshore Survey Services
- Subsea Services
- Geospatial Services
- Seabed Geosolutions
- Renewable Energy and Offshore Wind
Company Website: http://www.fugro.com
ASSUMPTION: Fugro's extensive experience and global presence provide a stable and supportive environment for employees to grow and succeed.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Marketing for GroundIQ and works closely with cross-functional teams, including product, engineering, and sales
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the GroundIQ team
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers a unique opportunity to shape the go-to-market strategy of a high-growth venture within a larger, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a mix of open-plan and private offices
Office Location(s): Leidschendam, Netherlands
Geographic Context:
- Leidschendam is a suburban town located near The Hague, offering a mix of urban and rural living
- The Netherlands is known for its high quality of life, excellent infrastructure, and international business environment
- The region is home to many multinational corporations and offers ample opportunities for professional growth and networking
Work Schedule: Standard working hours are from 9:00 AM to 5:00 PM, with flexibility for remote work and adjusted hours as needed
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to make the most of their time and resources.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing for GroundIQ
Key Assessment Areas:
- Product marketing skills and experience
- Understanding of the geospatial industry and its unique market dynamics
- Communication and storytelling abilities
- Cultural fit and alignment with Fugro's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful product launches and marketing campaigns you've led in the past
- Research Fugro and GroundIQ to demonstrate your understanding of the company and its mission
ATS Keywords: Product marketing, go-to-market strategy, customer insights, content creation, sales enablement, performance tracking, ABM, AI tools, collaboration, agility, experimentation, geotechnical, geospatial, SaaS
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, ensuring that candidates are well-suited to the role and the company's values.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- AI-powered marketing tools (e.g., content generation, predictive analytics)
ASSUMPTION: Familiarity with these tools and a willingness to learn new technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Respect
- Expertise
- Innovation
- Collaboration
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, innovative environment?
- Are you comfortable working with data and using it to inform your decisions?
- Can you adapt your communication style to suit different audiences and contexts?
ASSUMPTION: Candidates who align with Fugro's values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth environment may require adaptability and flexibility
- Balancing the needs of multiple stakeholders, including product, sales, and marketing teams
- Keeping up with the latest marketing trends and technologies
- Managing a hybrid work arrangement and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong communication, organization, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on a high-growth venture within a larger organization
- Experience in the geospatial industry is preferred but not required, as training and support will be provided
- This role offers the opportunity to shape the go-to-market strategy for a cutting-edge platform, rather than maintaining an established product
ASSUMPTION: Candidates with experience in similar roles within high-growth ventures or start-ups may find this opportunity particularly appealing.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product release
- Conducting customer interviews and competitive analysis to inform product positioning and messaging
- Creating a suite of sales enablement materials, including case studies, whitepapers, and presentation slides
ASSUMPTION: These projects are representative of the types of tasks and initiatives that the successful candidate will undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for GroundIQ?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fugro support the growth and development of its employees?
- What are the most significant challenges facing the GroundIQ team, and how can this role help address them?
- What is the company's long-term vision for GroundIQ, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful product launches and marketing campaigns you've led in the past
- Research Fugro and GroundIQ to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager, Dominique Wesenbeek, after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
