📌 Core Information
🔹 Job Title: Product Marketing Manager, GTM (Fixed Term Contract)
🔹 Company: Google
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Google's consumer products and devices.
- Collaborating cross-functionally to create and publish marketing content aligned with product strategy.
- Managing and optimizing marketing campaigns to meet user needs and team objectives.
- Conducting user research and analyzing campaign performance for optimization.
ASSUMPTION: This role requires a strong understanding of marketing principles, user behavior, and Google's product portfolio. Experience in product marketing, growth marketing, or related fields is essential.
📋 Key Responsibilities
✅ Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs), and evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
✅ Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and collaborate with the production team to publish the marketing content.
✅ Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.
ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience.
Experience: 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
Required Skills:
- Experience managing cross-functional or cross-team projects.
- Ability to analyze campaign performance and optimize strategies.
- Strong communication and collaboration skills.
- Familiarity with Google's product portfolio.
Preferred Skills:
- Experience in consulting and working with behavioral marketing data.
- Experience with marketing and sales operations, financial analytics, or other related analytical experience.
- Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
- Experience working with creative agencies, and managing creative campaigns from strategy through to execution in a fast-paced environment.
ASSUMPTION: While a bachelor's degree is required, equivalent practical experience will also be considered. Preferred qualifications are not mandatory but would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 160,000 per annum (Based on industry standards for a Product Marketing Manager role in Sydney with 6-10 years of experience)
Benefits:
- Health insurance and retirement plans.
- Generous time off (vacation, sick, and holiday leave).
- On-site amenities such as gyms, cafes, and shuttle services (where applicable).
- Professional development opportunities and tuition reimbursement.
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 5:30 PM AEST). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, location, and experience level. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Google operates in the technology industry, specifically in the fields of search, advertising, cloud computing, and artificial intelligence. The company is known for its innovative products and services that aim to improve people's lives.
Company Size: Google is a large organization with over 10,000 employees worldwide. This size allows for ample opportunities for growth and collaboration across various teams and projects.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin. The company has since grown to become one of the world's leading technology companies.
Company Description:
- Google is committed to organizing the world's information and making it universally accessible and useful.
- The company offers a wide range of products and services, including search, advertising, cloud computing, and hardware devices.
- Google is known for its innovative culture, which encourages employees to take risks and think outside the box.
Company Specialties:
- Search technology and algorithms.
- Advertising platforms and tools.
- Cloud computing and infrastructure services.
- Hardware devices, including smartphones, laptops, and smart home products.
Company Website: https://www.google.com/
ASSUMPTION: Google's large size and diverse product portfolio offer numerous opportunities for career growth and development. The company's innovative culture encourages employees to take on challenging projects and contribute to cutting-edge technologies.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a combination of strategic thinking, tactical execution, and cross-functional collaboration.
Reporting Structure: The Product Marketing Manager, GTM reports directly to the Marketing Manager and works closely with cross-functional teams, including product, sales, and engineering.
Work Arrangement: This is an on-site role based in Sydney, New South Wales, Australia. The role may require occasional travel to other Google offices or client sites.
Growth Opportunities:
- Progression to senior roles within the marketing function, such as Senior Product Marketing Manager or Marketing Director.
- Expansion into related fields, such as sales, business development, or product management.
- Opportunities to work on high-impact projects and contribute to Google's overall success.
ASSUMPTION: This role offers significant opportunities for career growth and development within Google's marketing organization and beyond.
🌍 Location & Work Environment
Office Type: Google's Sydney office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 48 Martin Place, Sydney NSW 2000, Australia
Geographic Context:
- Sydney is a vibrant, multicultural city with a strong technology industry.
- The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and culinary experiences.
- Sydney has a temperate climate, with mild winters and warm summers.
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:30 PM AEST. Flexible working arrangements may be available, subject to team and project requirements.
ASSUMPTION: Google's Sydney office provides a dynamic and engaging work environment that supports collaboration and innovation. The city of Sydney offers a high quality of life and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with a member of the HR team.
- Behavioral and situational interviews with the hiring manager and cross-functional team members.
- Final interview with the marketing manager or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Marketing strategy and campaign development.
- Cross-functional collaboration and stakeholder management.
- Data analysis and performance optimization.
- Cultural fit and alignment with Google's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of marketing campaigns you've managed and their outcomes.
- Research Google's products and marketing efforts to demonstrate your understanding of the company and its offerings.
- Practice common behavioral and situational interview questions to build confidence and demonstrate your problem-solving skills.
ATS Keywords: Product marketing, campaign management, cross-functional collaboration, user research, campaign performance analysis, content creation, strategic positioning, competitive analysis, feature prioritization, external communications, Google products, consumer apps, platforms & devices marketing.
ASSUMPTION: Google's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit. Successful applicants will demonstrate a strong understanding of Google's products and marketing efforts, as well as a proven track record of managing marketing campaigns and collaborating effectively with cross-functional teams.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Docs, Sheets, Slides, Meet).
- Marketing automation platforms (e.g., Marketo, HubSpot).
- Social media management tools (e.g., Hootsuite, Buffer).
- Data analysis and visualization tools (e.g., Google Analytics, Tableau).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: Google's marketing team uses a combination of Google's proprietary tools and third-party platforms to manage campaigns, analyze data, and collaborate effectively. Familiarity with these tools is not required but would be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user and all else will follow.
- Think big and take risks.
- Be a good listener and collaborate effectively.
- Embrace change and be resourceful.
- One Google: work hard, have fun, and be nice to each other.
Work Style:
- Data-driven and analytical.
- Collaborative and cross-functional.
- Fast-paced and dynamic.
- Innovative and creative.
Self-Assessment Questions:
- Do you have a strong user-centric mindset and a passion for understanding user needs?
- Are you comfortable working in a fast-paced, dynamic environment and embracing change?
- Do you thrive in collaborative, cross-functional teams and enjoy working with diverse stakeholders?
ASSUMPTION: Google's company culture is characterized by a strong focus on users, innovation, and collaboration. Successful applicants will demonstrate a strong alignment with Google's values and a willingness to embrace the company's fast-paced, dynamic work environment.
⚠️ Potential Challenges
- The role may require occasional travel and working outside of standard business hours to meet project deadlines.
- Google's fast-paced environment can be challenging for those who prefer a more structured or predictable work environment.
- The role may require managing multiple projects and stakeholders simultaneously, which can be demanding and require strong organizational skills.
- The role may involve working with sensitive user data, requiring a strong commitment to data privacy and security.
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents certain challenges that candidates should be prepared to address. Successful applicants will demonstrate strong problem-solving skills, adaptability, and a commitment to Google's values and data privacy principles.
📈 Similar Roles Comparison
- Product Marketing Manager roles at other technology companies may have a stronger focus on specific products or product lines, whereas this role offers a broader perspective across Google's consumer apps and devices portfolio.
- Marketing roles at other companies may have a more siloed focus on specific marketing channels or functions, whereas this role requires a holistic, integrated approach to marketing strategy and execution.
- This role offers significant opportunities for career growth and development within Google's marketing organization and beyond, with potential paths to senior roles in marketing, sales, or product management.
ASSUMPTION: While this role shares similarities with other product marketing roles in the technology industry, it offers a unique opportunity to work on a broad portfolio of consumer products and devices, with significant potential for career growth and development within Google.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Google smartphone model in the Australian market.
- Conducting user research to understand consumer preferences and behaviors related to Google's smart home products.
- Analyzing campaign performance data to optimize marketing strategies and improve return on investment (ROI) for Google's advertising platforms.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that a Product Marketing Manager, GTM may face in this role. Successful applicants will demonstrate a strong understanding of marketing principles, user behavior, and Google's product portfolio, as well as the ability to manage cross-functional projects and optimize marketing strategies based on data-driven insights.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle for a Google product, and how this role fits into that process?
- How does the Product Marketing Manager, GTM collaborate with cross-functional teams, such as product, sales, and engineering, to develop and execute marketing strategies?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like Google, and how can this role help applicants grow and develop in that context?
- How does Google support the professional development and career growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns for Google's consumer apps and devices, and how does this role contribute to achieving those KPIs?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company, as well as to demonstrate their curiosity, critical thinking, and strategic mindset.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Google Jobs portal.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your alignment with Google's values and company culture.
- Prepare examples of marketing campaigns you've managed and their outcomes, as well as any relevant data-driven insights or success stories.
- If selected for an interview, practice common behavioral and situational interview questions to build confidence and demonstrate your problem-solving skills.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
